Jo Duxbury’s Post

A brand name isn't just a label. It's a critical part of how your brand connects with its prospective customer at every level. It needs to be clear, respectful, and adaptable to avoid pitfalls and resonate positively with consumers. If you don't want to help another brand publicize their name and product, It's good to be sure that your brand name isn't already trademarked or too similar to another brand, which could lead to costly legal battles. Also, being culturally sensitive is important when settling for a brand name. There are some names, symbols, connotations or words that has negative meaning culturally. It is wise to avoid such things because you don't want to have an offensive brand name that would hurt different groups of people. I hope you are not planning to settle for a name that is only unique to just a particular product. A good brand name should be versatile enough to grow with the brand, allowing it to expand into new markets or product lines without feeling stuck. However, thorough research, including linguistic and cultural checks, trademark searches, and testing among target audiences, is essential before finalizing your brand name. Seeking feedback from diverse perspectives can also help uncover potential pitfalls early in the naming process. Follow Titilope OWOLABI for more insightful info. #businessname #brand #naming #tips #hacks #customer

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐦𝐞? ▶️ These are the four qualities you should look for in the roadmap ahead: ❗️ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛𝑎𝑙—your plan takes into account where the name needs to travel and the people it wants to win over. What are the priority international markets? What languages and cultures are represented there? 🤲 𝐶𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑖𝑣𝑒—your extended team includes representatives of the countries and cultures the brand wants to reach. 🔥 𝐶𝑟𝑒𝑎𝑡𝑖𝑣𝑒—you’ll want to gather input on your naming strategy, as well as name candidates, from a variety of experienced namers who bring their own style, culture, and expertise to the project. ➡️ 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐—you have a plan for how and where to register the name as a trademark, and you’re working with who can help you manage differences in cultural understanding, pronunciation, and meaning. 𝑇ℎ𝑖𝑛𝑘𝑖𝑛𝑔 𝑎𝑏𝑜𝑢𝑡 𝑦𝑜𝑢𝑟 𝑛𝑒𝑥𝑡 𝑔𝑙𝑜𝑏𝑎𝑙 𝑛𝑎𝑚𝑒, 𝑜𝑟 𝑤𝑜𝑛𝑑𝑒𝑟𝑖𝑛𝑔 𝑎𝑏𝑜𝑢𝑡 ℎ𝑜𝑤 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑎 𝑛𝑎𝑚𝑒 𝑦𝑜𝑢’𝑟𝑒 𝑎𝑙𝑟𝑒𝑎𝑑𝑦 𝑢𝑠𝑖𝑛𝑔 𝑤𝑜𝑟𝑘 𝑏𝑒𝑡𝑡𝑒𝑟 𝑎𝑟𝑜𝑢𝑛𝑑 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑? Join us on November 7, 2024, for our first ever session of We Are Naming 𝑇𝑎𝑙𝑘𝑠. The topic? “𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐚 𝐆𝐫𝐞𝐚𝐭 𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐚𝐦𝐞?” We’ll cover our definition of a global name, challenges global brand names have to overcome, and what goes into a successful global name creation process. We hope to see you there! ⏩️ RSVP here: https://lnkd.in/eiNaY-kU Pete Dewar Solveig Palis Sebastian Hotze Elles Poiesz Angela Colucci Ignasi Fontvila Olympia Aivazi Judy Wang ©Sophie Gay ™® Caitlin Barrett Felipe Borges Valerio Rob López

We’re diving deep into the four primary ways to describe different types of names: structural, legal, creative, and linguistic. Over the summer, we’ll explain each strategy, how they each deliver on various business objectives, and how to go about using them to guide better naming. First up: structural names Identifying the right structure for your name is what makes a name effective (or not) against your business goals. It’s the very first step in your naming journey and should be decided before you dive into developing names. #brand #branding #naming #brandname #bestpractices

There's something of a trope that successful academics and the ideas they bring to prominence are primarily the product of good marketing. This is partially the grumbling of smart people with bad networking strategies, but it's definitely got some truth to it, but I think a lot of it has to do with the terminological webs that folks use. Terminological structures used to communicate complex ideas and discourses in academia are not really all that different from the naming constructs used in other domains. So, whether you think you're involved in branding or not, you probably are to some degree, and the names you give to ideas can have implications for whether or not people listen to them.

When starting a brand, selecting an appropriate name is one of the first steps you should take. Make sure it is both available and memorable so customers can easily locate you online. You can use a business name generator or brainstorm with friends and family about potential names. But before you do that, ensure you understand who your target audience is and what qualities they look for when selecting a brand name. https://lnkd.in/edKP_iNt

A lot of people know me as Oba Afolayan, but my legal name is Idowu Obaloluwa Victor. You might be wondering why I decided to personalize Oba Afolayan as my brand name and how it has helped my design journey so far. In this article, I will take you through my little experience.Due to personal reasons, I felt uncomfortable using my legal name and I just couldn’t connect to the vibe it gave me as a designer. It also looked long for a brand name too. So, I decided to use Oba and one of my other names, Pelumi as my brand name. I changed my social media handle to “Oba Pelumi”. I felt I was on track but at a point, I asked myself a question; “Is your personal or entrepreneurial brand telling the world what you want people to know?” I discovered that personal branding is not about having a logo or a brand color. It’s more about how I position myself in the creative space, what makes me unique, and what makes me stand out among my mates; I spent days thinking about these questions but nothing happened. Luckily for me, I was opportuned to live with a Brand Strategist for a while. During that period, he taught me some strategies and how they must be applied. A lot of my unsolved questions were answered. And it seemed like I was given a key to discovering myself. I discovered my urge to solve problems, help people discover themselves, and a lot more. A strong personal brand will have a strong positive effect on yourself and the people you work with. After my Self-Discovery session, I decided to make changes to who I wanted my client to see when dealing with me, and I did just that.

Building a Personal Brand Amid a Busy Schedule Meet this inspiring woman, dedicated to creating content despite her busy schedule. Her commitment to building her personal brand is a testament to her passion and determination. Balancing Act Balancing work, personal life, and content creation requires exceptional time management. She plans her content strategically, ensuring she delivers value consistently. Consistency is Key Regular content updates keep her audience engaged and growing. Whether it’s through blog posts, videos, or social media, she maintains a steady presence. Authenticity Matters She shares her genuine experiences, insights, and expertise. Authenticity resonates with her audience, building trust and a loyal following. Leveraging Technology Utilizing various digital tools and platforms, she efficiently creates and distributes content, maximizing her reach with minimal time investment. Inspiring Others Her dedication and effective strategies serve as an inspiration for others looking to build their personal brand, proving that even with a packed schedule, it’s possible to achieve your goals. Conclusion Her journey highlights the importance of perseverance, strategic planning, and authenticity in personal branding. Need advice on managing a busy schedule while building your personal brand? Send a DM for insights and tips!

Ever wonder why some personal brands take off while others drop after a certain period of time? Well, there is one factor. Consistency! Consistency is not simply doing something week after week, it is doing it with the same message, in the same voice, with the same values. Here is why this works👇 ✔️Trust increases over time When people consistently see you show up, knowing you are dependable leads to trust, it anchors any strong brand. ✔️Your message is reinforced Repetition is power. By being consistent in content and message, people remember who you are. ✔️Recognition is born Being consistent registers your brand's logos, colors, and slogan in the minds of people. ✔️It demonstrates commitment A consistent presence shows others dedication and professionalism and tells the world that you are really seriously. To stay consistent👇 ✔️Define Your Main Message What is it that you want people to say about you? Stick to it across all platforms. ✔️Have a Content Schedule You can't just post randomly. Plan to schedule posts weekly. ✔️Keep That Voice Yours You can let it toy around, take much from the persuasive angle, or keep the professional spirit. Let it be a tone accommodating your true essence through every interaction. ✔️Adapt, Don't Falter As you evolve, let your brand grow with you. However, your core identity should never be shredded away. Consistency would carve an edge into your brand legacy. Go out there, focus, and let the world know that you are really serious! If you're ready to build your personal brand but don't have the time or don't know how to go about it, DM "My Brand" to Victoria Obi #socialmediamanager #copywriter #contentwriter #marketing

Can we please stop naming brands and platforms: [Random Word]-ify [Random Word]-ly [Random Word]-ful [Random Word]-able [Random Word]-er (or even worse, -r) [Random Word]-[Random Suffix] You're going to regret this trend in ten years when it becomes embarrassingly out of style and you have to update EVERYTHING.

Thinking Globally, Naming Locally: Brand Names with International Appeal In today’s interconnected world, many businesses dream of expanding their reach beyond borders. But a brand name that resonates in your home country might turn into a tongue twister or worse, something offensive, overseas. So, how do you craft a brand name that translates well and holds global appeal? This blog dives into the world of international branding, offering tips to create a name that transcends languages and cultures. The Pitfalls of a Poorly Translated Name History is littered with brand names that lost their meaning in translation. Here are a few cautionary tales: “Puffs” tissues became “Fart” tissues in Germany. (Think about the onomatopoeia!) “Coors” beer became “Horse’s Urine” in China. (Ouch! Not exactly an appetizing image.) “Schneck” (meaning “snail” in German) shower enclosures became a suggestive term in French. (Double entendre alert!) These examples highlight the importance of checking translations across your target markets. Read more: https://lnkd.in/gsKaaBqN