We Are Naming’s Post

𝐖𝐡𝐚𝐭 𝐬𝐭𝐚𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐨𝐟 𝐚 𝐧𝐚𝐦𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝? There are obvious answers:  🛑 It means something offensive.  ❗️It’s hard to pronounce.  ❌ There’s already a prominent brand in that market with the same (or similar) name. But that’s not the real answer.  > Plenty of brands make offensive names work.  > They navigate tricky pronunciation.  > They can even make deals to work alongside brands with similar names* The thing that most often stands in the way of a brand name’s global success is its lack of a plan to be global in the first place:  🌎 To work where it needs to work 👉 To say what it needs to say 🛜 To the people it needs to connect with. 𝑮𝒓𝒆𝒂𝒕 𝒈𝒍𝒐𝒃𝒂𝒍 𝒏𝒂𝒎𝒆𝒔 𝒔𝒕𝒂𝒓𝒕 𝒘𝒊𝒕𝒉 𝒂 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒑𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒆𝒔—where does your brand need to win?—and then work with a global team to plan for the markets and languages it will need to navigate. That sets the foundation for smooth international travel—and means you don’t create a patchwork of emergency communication strategies over its lifetime. Thinking about your next global name, or wondering about how to make a name you’re already using work better around the world? Join us on November 7, 2024, for our first ever session of We Are Naming 𝑇𝑎𝑙𝑘𝑠. The topic? “𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐚 𝐆𝐫𝐞𝐚𝐭 𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐚𝐦𝐞?” We’ll cover our definition of a global name, challenges global brand names have to overcome, and what goes into a successful global name creation process. We hope to see you there! ➡️ 𝐑𝐒𝐕𝐏 𝐡𝐞𝐫𝐞:  https://lnkd.in/eiNaY-kU * 𝑠𝑜𝑚𝑒𝑡𝑖𝑚𝑒𝑠, 𝑤ℎ𝑒𝑛 𝑡ℎ𝑒𝑦 𝑒𝑥𝑖𝑠𝑡 𝑖𝑛 𝑑𝑖𝑠𝑡𝑖𝑛𝑐𝑡 𝑐𝑎𝑡𝑒𝑔𝑜𝑟𝑖𝑒𝑠; 𝑤ℎ𝑒𝑛 𝑎 𝑡𝑟𝑢𝑒 𝑡𝑟𝑎𝑑𝑒𝑚𝑎𝑟𝑘 𝑏𝑙𝑜𝑐𝑘 𝑒𝑥𝑖𝑠𝑡𝑠, 𝑦𝑒𝑠, 𝑖𝑡 𝑚𝑖𝑔ℎ𝑡 𝑏𝑒 𝑡𝑖𝑚𝑒 𝑡𝑜 𝑐𝑜𝑛𝑠𝑖𝑑𝑒𝑟 𝑎 𝑛𝑎𝑚𝑒 𝑡ℎ𝑎𝑡 𝑖𝑠 𝑎𝑣𝑎𝑖𝑙𝑎𝑏𝑙𝑒 𝑓𝑜𝑟 𝑟𝑒𝑔𝑖𝑠𝑡𝑟𝑎𝑡𝑖𝑜𝑛 𝑖𝑛 𝑎𝑙𝑙 𝑘𝑒𝑦 𝑚𝑎𝑟𝑘𝑒𝑡𝑠 We'd love to see you there! ©Sophie Gay ™® Elles Poiesz Caitlin Barrett Felipe Borges Valerio Rob López Pete Dewar Solveig Palis Sebastian Hotze Ignasi Fontvila Angela Colucci Olympia Aivazi Judy Wang

🟠 What is the Purpose of a Brand Name? In its simplest form, a brand name is a form of a signature that gives credit to the creator of a particular work or service and sets it apart from those created by others. Two of the main purposes of brand names are: 🔸 Identification : To differentiate a particular product or service from other like or similar brands. 🟡 How to create a brand name? How to craft your brand name in 7 simple steps : 1⃣ Determine your brand's values. 2⃣ Get to know your target market. 3⃣ Brainstorm potential brand names. 4⃣ Conduct a linguistic screening. 5⃣ Make sure your name is available. 6⃣ Test it! 7⃣ Incorporate your brand name everywhere.

Naming a brand, product, pet or child is HARD. If you're launching a business, you can iterate and evolve your product and branding as you grow. But the name... that's gonna stick around for a long time. (Yes, companies do change their names, but it's expensive.) So how can you come up with the perfect name for your company, brand, product or service? 1. Start with your fundamentals: What does your entity stand for? What problem are you solving? What do you want to achieve? 2. Figure out your brand values and how they differentiate you: What's important in how you behave and operate? How is this different from or better than other brands? 3. Define your brand's personality. Is it young and fun and energetic? Mature, professional and reassuring? How does this sound? 4. Using the above as inspo, get to brainstorming using a variety of naming techniques: Research Latin, Greek or other non-English words, portmanteaus that combine a couple of things, completely made-up words, alliterative names, alternative spellings (approach these with caution), have fun with onmatopoeia, find words that epitomise what your brand does, think about places that are special to you, get inspo from song lyrics... get creative! 5. When you have a shortlist: Check for domain name and social media handle availability, trademark availability, and - importantly - for any potential cultural sensitivities, gaffes or misinterpretation in your markets. Iranians are happy to wash their laundry with Barf detergent (it means 'snow'), English-speaking markets not so much... A naming rite of passage is landing on a goosebump-inducing **perfect** name, only to find the domains are not available. Oof! If there are no potential copyright/trademark conflicts, consider top-level domains other than .com and your country TLD (.co.uk, etc.). 🤯 If this all sounds too overwhelming, you can always hire me to help you come up with the perfect name (and tagline) for your business baby. Image source: r/crappyoffbrands #branding #brandname #naming #brandstrategy

THE RESULTS WILL SHOCK YOU ( Try this at your own risk ) So last week I had asked If consistent branding is essential Everyone voted "YES" But Why is it so IMPORTANT ? Consistency Breeds Trust: When you use the same colors and fonts everywhere this builds trust you see, and readers know it's You Avoids Disruption: Avoid confusing the readers, Keeps things simple and clear No sudden changes just steady, reliable branding Focuses on Core Values: Stick to what values you believe in , Your core values shine through this Keep Your message strong and clear This strategy is simple but effective → Consistency → Clarity → Core values My favourite Creator whom I highly recommend you guys to follow is Angela Davis She is the Queen of Consistent Branding She owns her own Green zoo I bet you won't regret Following her ( To learn more ) Check the carousel below ⁀➷ -- Liked my Content ? Follow or let’s Connect  Ruchika Pradhan

The Challenge: Analyze the brand name 'Lanta' and its components as if encountering them for the first time. Are there any potential pitfalls? How might you adjust the brand elements to suit a global audience better? Evaluating whether their brand name, logo, and tagline resonate positively across different cultures and languages is crucial and, in this case, a fun exercise. Key Considerations: Pronunciation and Meaning: Does 'Lanta' translate or sound odd in other languages? Could it have unintended meanings that might not align with the brand's identity or values? Cultural Sensitivity: While clear in English, the tagline might not convey the same message worldwide. Are there any potential problems? Visual Elements: Does the logo reflect universal themes, or might it be misinterpreted or deemed inappropriate in some cultures due to color choices or symbols? A brand's global success hinges on its ability to transcend cultural and linguistic barriers, ensuring its identity is recognized and respected worldwide. That requires thoughtful consideration and research into how brand elements are perceived and translated in diverse markets. Don't be shy. There are no wrong answers. In the comments, let us know your impression of this brand.

HOW ARE BRAND NAMES BORN? It is certain that a lot of people with the same name is never a juridical issue. People are not businesses and brands. Julia is not going to sue Julia for misuse of name. There will also never be a conceptual or promise problem: people’s names are not connections to their personalities. The logic and the requirements when naming people is very distinct than naming brands. To be continued... (in the link below!) https://lnkd.in/dNjxj8ea

HOW ARE BRAND NAMES BORN? It is certain that a lot of people with the same name is never a juridical issue. People are not businesses and brands. Julia is not going to sue Julia for misuse of name. There will also never be a conceptual or promise problem: people’s names are not connections to their personalities. The logic and the requirements when naming people is very distinct than naming brands. To be continued... (in the link below!)

Madeline Fetterly, CEO of Be the Brand Collective said it best "authenticity is all about having clarity." Let's talk about AUTHENTICITY for a moment. Indulge me, if you will. I know the word "authenticity" is WAY overused... but let's pause here for just a moment. 👉 👉 👉 By definition, it is a noun that means "the quality of being authentic" and "the quality of being genuine or real." But...we're all REAL, right? (I mean, the non-robot ones that are here on the internet 🤖) In the context of putting yourself out there and creating more visibility around your work, your ideas, your values, etc. in order to expand opportunities, building audiences and communities, and positioning ourselves as experts, thought leaders, and partners —  Madeline and I are speaking the same language when we start the conversation around authenticity. Thinking through what makes you, you IS the starting point. We are inherently asking: WHAT DO YOU THINK? WHAT DO YOU WANT PEOPLE TO KNOW ABOUT YOU? WHAT VALUE DO YOU BRING TO THE CONVERSATION? WHAT INSPIRES YOU TO THE CORE? It is somewhere within these answers that find that clarity, that authenticity — that starting point for what often sets the tone (and baseline) for all systems, modes, and avenues of communication for a company's brand, personal brand, individual expert.... you name it. Stay tuned for a few exciting announcements next week where Madeline and I will be sharing our biggest project to date. HINT: You're invited.

Is it worth creating false stories related to our personal brand? 🤔 Building an authentic image is the key to success in personal branding. It may be tempting to exaggerate certain facts or create fictional stories to grab attention. However, such actions can destroy our reputation and the trust of our audience. ⛔ Authenticity is the foundation of a personal brand. Clients, partners, and colleagues appreciate honesty and transparency. When they discover that the information about us is untrue, they may feel deceived, leading to a loss of credibility. Instead of creating false stories, it's better to focus on highlighting our real achievements, values, and passions. By doing so, we can build a strong, genuine brand that attracts the right people and ensures long-term success. 📈 💡 It's worth prioritizing the truth, as it allows for the creation of lasting and valuable professional relationships.

You aspire for your image to reflect authenticity because your work embodies authenticity, and so do you. You understand that it's absolutely crucial for your brand to exude authenticity, as that's what sets you apart. We all desire to project a unique identity, yet not everyone achieves it. WHY? In my opinion, fear plays a significant role. Despite the longing to stand out, many are hesitant to truly shine. It's a paradox, but only a few are truly prepared to embrace their brilliance. Here, I'll share some simple steps to help you attain it. Begin by defining your five core values and remaining steadfast in upholding them. Craft an image that encapsulates the essence of your brand. Embrace the courage to be different. Share your narrative. Discover your authentic voice. Refrain from imitation. Cultivate innovation. And, most importantly, never lose sight of your passion. To support you in creating a standout brand, I've developed a comprehensive guide complete with practical steps and valuable tools. You can access it for download on my website: https://lnkd.in/dWGM5nYm