Is there a link between generosity and good business?
Coming from someone in #impactinvesting, you might think that is a loaded question and I'm trying to fool you into investing into dressed up charities. No! Humans are drawn to generosity and it compels us to reciprocate... but only if it is genuine. Whether you live in a world of abundance or scarcity depends on your view towards generosity.
My good friend (Sam Barbee) sent me this video of his community's response of generosity to those in need. (https://lnkd.in/gywxNhgB)
It starts out showing NewGround coffee. A great choice of coffee but an even better choice of business as they train and employ ex-offenders. NewGround is doing great as a business but the founders Joel Grates and Dickon Morris believe in generosity. They pour it out generously and they also receive it. From Resurgo and Impact Central who helped them start the business and individuals including Sarah Bowles, Jamie Broderick, Charles Eve, Richard Atterbury, Vincent Camerlynck, Patrick Butcher, Alex Edmans, Nahim Afzal, Alastair Colin-Jones and many others who were generous with time and resources to help their business off the ground. Selfridges showed generosity, giving them the prime Corner Shop location when they were just starting and over the last 4 years the business has grown to more than £1m in annual revenue. Want to try their coffee? Head into Jamie Oliver's new restaurant on Catherine Street where they specially selected it for their customers.
Generosity is definitely good for business ... and all the other parts of life that actually really matter.
Retired Certified Food Scientist (CFS) at Creative FoodSafe Solutions
9moWe’ve come a long way since the opening of the first of many Pantry stores in Houston back in the 90’s!