The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.
Joe Zappa’s Post
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Strategic Communications Executive | Storycrafter & Brand Builder | Increased Media Coverage 90% In One Year | Oversaw 75% Increase in New Employee Satisfaction | People-First Leader
The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech
The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.
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It’s one of the biggest decisions you’ll make as a marketing leader. Should you hire an agency or do your marketing in-house? Our founder, Chuck Rees, has explored the pros and cons of each path on Nuflux Media’s blog. To give you a taste, here are the top points to consider when hiring an agency: Pros of Hiring a Marketing Agency - The team of experienced experts is ready for primetime - You get access to fresh perspectives and ideas - You benefit from their efficient and effective processes - You get results Cons of Hiring a Marketing Agency - Good talent has the price to match - You need to trust their judgment and abilities - You need to give them control and focus on key decisions - You have to find the right agency #marketingagency
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A huge time saver, high-quality content, less stress and headache on you, and detailed analytics on how your social strategy is performing and flowing with your overall marketing and business strategies. Hiring a social media manager is a huge step in the right direction for taking your business to the next level! #socialmedia #socialmediamarketing #socialmediamanager #digitalmarketing
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Even over the quiet Christmas and New Year The Stack continued to have the highest organic engagement rates per post of all our peers - despite not, like many of this cohort, being owned by a billionaire or media conglomerate. (We are bootstrapped and profitable.) We're seeing a consistent 1.5m monthly page impressions, often more and are hiring a senior reporter amongst other roles this month as we continue to grow. If your company is looking at paid media or marketing budget for 2024, get in touch. Nothing is more powerful for technology companies than customer advocacy. CIOs, CTOs, CISOs etc. make tech buying decisions not just on Magic Quadrants but on peer recommendations, and well established internal IT procurement systems. With this in mind paid ads. blingy sponsorships. internal blogs. branded plastic merch do little to capture IT leaders. Waste of time and marketing bucks. Get in touch to find out how we're helping clients engage IT leaders the right way: nishal@thestack.technology
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A report by Smart Insights showed that almost half (45%) of companies don't yet have a defined digital marketing strategy, but are doing digital marketing. It's time for many leaders to fully leverage growing digital channels to stay competitive. Considering hiring a marketing agency to do it? Here are the pros and cons to be aware of.
It’s one of the biggest decisions you’ll make as a marketing leader. Should you hire an agency or do your marketing in-house? Our founder, Chuck Rees, has explored the pros and cons of each path on Nuflux Media’s blog. To give you a taste, here are the top points to consider when hiring an agency: Pros of Hiring a Marketing Agency - The team of experienced experts is ready for primetime - You get access to fresh perspectives and ideas - You benefit from their efficient and effective processes - You get results Cons of Hiring a Marketing Agency - Good talent has the price to match - You need to trust their judgment and abilities - You need to give them control and focus on key decisions - You have to find the right agency #marketingagency
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Virtual Assistant | Graphic Design | Video Editing | I assist the client by handling administrative tasks, content creation, and video editing catering to his specific needs.
😥😴Lack of consistency and effectiveness in marketing strategy will ruin your set of goals. 😎🤝Consider hiring a social media manager with a deep understanding of the entertainment industry, including its unique challenges, trends, and dynamics. Check my profile:https://lnkd.in/gDAtZ7Gz #socialmediamanager #VirtualAssistant #GraphicDesign #VideoEditing
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Yeah, yeah, we know all this. But are we doing enough about it to realize sales? Content marketing is not a one-person job. It takes a team, and you don't have to become a Content-Marketing company by going through the hassle of hiring, running, and managing that team. You build great Products and Services. Leave the Sales to us. #outsourcedmarketing #salesoutsourcing #leadgenerationservices
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Specialist Talent Acquisition Expert | Helping my clients to cultivate results driven teams across Paid Media & Performance Marketing
⚠️NEW LIVE ROLE - SENIOR PROGRAMMATIC MANAGER⚠️ Hi LinkedIn! I've just been given a fantastic #programmatic opportunity for one of the most innovative independent agencies in London! This is a Senior Programmatic Manager role for experienced professionals top come on board and work / manage across an incredible client portfolio! One of the many benefits of working for this company is how high their client retention is! Having a huge focus on quality over quantity (Not working across 8+ accounts at the same time) has allowed them top build solid relationships with their clients. Why is this a positive? With programmatic being so creatively inclined it allows you to have much more of a say and control of the accounts you work on! (You will be the professional at the end of the day!) This company really does break the mold in terms of your typical #digitalmarketing agency! If you are curious about what opportunities similar to this one are active around the market, get in touch direct or shoot me across a DM! ☎️07536 900831 📧patrick.g@herd.digital Herd Digital #london #londonjobs #creative #programmatic #programmaticadvertisement #careers #programmaticcareers #applynow #digital #digitalmarketing #agencylife #getintouch #newopportunity #prog #DSP #Planning #buying #client #tradedesk #performance #performancemarketing
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I build and manage content marketing programs that drive growth / Specializing in the language services industry 🌎
Many CEOs, sales managers, or marketing leaders say some variation of "Our content sucks." They may be thinking it's • the writers - "They don't know the industry." "They don't have experience." "They don't know SEO." • the content team and/or individual contributors leading the efforts. • the competitors who are writing better content. Yet these are probably NOT the issue. What is it then? ✅ Not deeply knowing your buyers - why they buy, what keeps them up at night ✅ Lack of clarity about what to write about, your company's unique take on things, and your differentiator. ✅ Hiring the wrong people. Are you trying to make a blogger be your strategist? An intern be your social manager? ✅ Lack of communication between teams: sales, digital, social, and content. Their work affects each other. Why aren't they talking? ✅ Missing instructions. Are you just flipping content to the writer or providing them with a content brief? Put these things in place and your content will start moving the needle. If you’re an LSP who wants to double down on your content strategy to drive revenue but doesn’t want to hire a FT content strategist, DM me. 🙋🏼♀️ I have an opening in February.
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A Fractional Chief Marketing Officer (CMO) is a professional who provides part-time or temporary CMO services to a company. Over a full-time CMO, these fractional CMOs are cost-effectiveness, specific project needs, or the inability to commit to a full-time executive role. These fractional CMOs typically bring a wealth of experience and expertise in marketing strategy, branding, digital & non-digital marketing, and other areas of marketing. T Hiring a fractional CMO allows companies to benefit from high-level strategic marketing guidance without the expense of a full-time executive salary. It’s a flexible solution that can be tailored to the specific needs and budget of the business. In the realm of the IT industry, employing a Fractional Chief Marketing Officer (CMO) can indeed be viewed as a groundbreaking strategy. #fractionalCMO #marketingstrategies #marketingforIT #Gaming #metaverse #saas #ITservices #fintechmarketing
Pairing compelling content with data to help Michigan businesses thrive
9moAgreed, as more competition enters the space and claims to be 'the leader', content becomes more integral to creating value for both current and prospective clients. If customers don't see that value, they're going to look elsewhere.