Patrick Gunn’s Post

Get Lucas involved if you need help scaling your business!

A lot of agencies can help you do these, why should you choose us? Well, we want to make money, for us to do that, we have to make YOU money. Our passion for results and unconventional approach to marketing has helped our clients stand out, connect with customers and maximize revenue. Delivering amazing results for our clients is something that keeps us going. Partnering with our agency is not hiring "just another agency", it's investing in marketing that brings actual results. It's partnering with people who want you to win. Explore our services, feel like you have what it takes to be top in your industry, but you aren't getting that attention? Partner with us. We await your brief. Hello@starrlites.com #marketingagency #brandmarketing #marketingmanager #marketingstrategist

Windswept Huddersfield selfie incoming. I had a great session at Walker Singleton, supporting them through the onboarding of a new tech platform that will be integrated in their new website. It's one of the 100 tasks that form part of their growth strategy and brand transformation. I work as a Fractional Chief Marketing Officer (CMO), or Outsourced Marketing Director. The job description is pretty endless from strategy-setting to marketing decision-making, leading an internal and external team, or managing a full repositioning programme from beginning to end. Sometimes my tasks aren't what you'd call a typical marketing director task. But to deliver the bigger project - in this case brand transformation, we need to work through what's required to onboard a tech platform, which will be used on the website. The beauty of hiring an outsourced marketing director is that they will act just like a full-time staff member, with greater flexibility, more efficiency and less costs. This level of care and focus on getting the transformation complete, working with staff to do so, just wouldn't happen with an agency. And a full-time member of staff, would be focused primarily on their role, and be in 100 meetings per week. If you're a CEO of a high-growth organisation that would like to know if a Fractional CMO or outsourced marketing director could help ensure you're organisation achieves its growth aspirations, reach out. #fractionalcmo #outsourcedmarketingdirector #brandtransformation

BOSTON

The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.

The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech

We don't like to toot our horn too much, but when it comes to the work our team does, we don't mind. We have such a creatively diverse team of thinkers who cover all the bases when it comes to taking your business to the next level. That's just a small piece of the agency advantage! You get a team of talent without the price tag of hiring even one in-house marketer. #SKPCreative #BuildingLocalBusiness

Looking for a superstar Performance Marketing Creative Strategist to join a rapidly scaling DTC Health & Wellness client of mine! 🎨🎥🙋 If you have the below experience, please do reach out! 📋 ✅Experience generating top-performing ads at scale from ideation, shoot production, brief writing and running feedback loops - working to content velocity and diversity targets. ✅Working with the Performance Marketing team to make data-driven decisions. Measuring the effectiveness of creative by defining and evaluating the leading indicators of performance, alongside key metrics such as CTR, Hook Rate, Hold Rate, CAC. ✅Established world-leading processes, templates, and best practices for consistently creating top-performing ads. Use Ai and other tools to help generate ad variations at scale for the UK and multiple European languages. 📧Apply - Jasmin@3Search.co.uk 💸Paid Referrals - if you know anyone we pay for successfully placed referred candidates - Jasmin@3Search.co.uk #performancecreative #creativestrategist #DTC

Brands AND agencies are both struggling with the same problem right now. WHO DO I HIRE AS A CREATIVE STRATEGIST? "Should they have a media buying background?" "If they do, can they also write briefs, scripts, and manage creators?" "Should they have a creative background?" "If they do, can they truly understand performance data to stay on track?" It's a hard skillset to find which is why I see so many in my network searching, then hiring, then firing, then searching again. This is costing time and money. The good news is, I have a simple solution to this common problem. FRACTIONAL CREATIVE STRATEGY through Roadmap Why is this impactful? You get a comprehensive report on account health, creative trends, and asset needs. A full breakdown, within 7 days, that connects creative with performance. 👇 Check it out 👇 ✅ Creative Report Card ↗ Asset Type Grade ↗ Framework Grade ↗ Hooks Grade ↗ Iteration Grade ✅ Detailed Creative Asset Audit ↗ Custom variable tagging on the last 90 days of assets in your account ↗ Over 20 specific, action-oriented insights ✅ Asset Needs Report ↗ Clear briefs on what assets you should test next ✅ Ongoing Support As Needed THIS IS DELIVERED TO YOU WITHIN 7 DAYS. FOR $1,500 or LESS. Truly costs less than even the time spent interviewing. Let alone a full time or part time employee.

Hiring a Marketing Manager vs a Growth Agency The distinction between hiring a marketing agency versus a growth agency is crucial. Building a successful business requires a diverse range of specialised skills - from strategic planning and market analysis to creative content and technical execution. A growth agency encompasses a multidisciplinary team equipped to tackle these complexities, ensuring comprehensive support for sustained business expansion. Relying on a single person to fulfil all these roles would be akin to expecting a solo performer to orchestrate a symphony - it simply doesn’t cover the breadth and depth needed for optimal growth and success. #marketingagency #growthagency