Joe Armendariz’s Post

While overall time spent with Connected TV (CTV) continues to grow, time spent with advertising on TV still largely comes from watching live linear TV, including streaming through Pay TV apps.

Navigating the Airwaves: Streaming TV vs. Linear TV Advertising Transitioning your marketing budget over to Streaming TV. Let CTV Blueprint help make that far easier to understand. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gwxejRuh

This Nielsen report provides a breakdown of total TV and streaming viewership as of November 2024, highlighting the dominance of streaming, which accounts for 41.6% of total consumption. Most notably, YouTube leads with 10.8% of streaming time, followed by Netflix at 7.7%, while traditional cable and broadcast still hold significant shares at 25.0% and 23.7%, respectively. As cable and traditional broadcast face mounting pressure from creator-driven platforms, YouTube’s commanding share signals a broader shift toward personalized, on-demand content consumption that is reshaping audience habits and advertising strategies. #TV #Streaming #Nielsen

Here's a TV trend worth watching. In Q1 2025, live linear streaming will match streaming's share of TV impressions at 18%. Viewers aren't giving up linear content. They're just finding new ways to watch it. “Linear streaming" refers to live linear content accessed through a streaming platform. This could look like catching the game through YouTube TV or streaming the news via Hulu Live. Same national ads. Different delivery method. Combined with traditional linear, this trend means 83% of TV impressions are still linear programming. And consumers regularly switch between traditional TV and streaming platforms to consume their favorite content. It's one more reason why the future of TV isn't about linear vs streaming. It's about reaching your audience wherever they watch. And that might be more linear TV than you expect. TV viewers still spend over 6X more time watching linear TV ads than CTV ads. #TV #Viewership #Data

Here's what the TV landscape looks like in early 2025. Time spent with linear TV ads is 6X higher than time spent with CTV ads. That's due to shorter streaming ad breaks and ad-free subscription tiers. So it makes sense that more than 2/3 of TV ad dollars are still going to linear. But CTV's piece of the pie is growing. And people are spending more time watching streaming each quarter. However, a lot of that time is going to linear streaming, or live linear content accessed through a streaming platform. In Q1, half of streaming impressions are forecasted to fall into this bucket. Which means linear TV will still account for 83% of total TV impressions. More on the state of TV below. #Media #TV #Marketing

The shift to streaming accelerates and with more and more sports on streaming platforms this should continue. "Half of those who make live TV their "first stop" do so for news and sports content." - https://lnkd.in/gdHMKVw2 #TV #Streaming

📺🎯 Unlock the Future of Advertising with Streaming TV! 🚀 Did you know that running commercials on streaming TV is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming allows businesses to zero in on specific locations and neighborhoods. Imagine reaching your ideal audience without breaking the bank! 💰 Whether you're a local business or a nationwide brand, streaming TV provides the flexibility to tailor your campaigns for maximum impact. 📊 With lower costs, you can allocate more budget towards creativity and engagement. 🌟 Say goodbye to one-size-fits-all advertisements and hello to precision marketing. 🎯 Embrace the digital age and let your commercials make a splash where it matters most. 🌊 Challenge traditional norms and connect with your audience in a way that’s both smart and savvy. 🔍 Ready to elevate your advertising game? Let's dive into streaming TV today! 🌐💡 #StreamingTV #TargetedMarketing #DigitalAdvertising

🔍 Discover the power of streaming TV ads! 📺✨ Did you know that running commercials on streaming platforms is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming ads let you zero in on specific locations and neighborhoods. This means your message reaches the right audience, maximizing ROI while minimizing budget. With streaming, you control where every cent goes, ensuring you get the most bang for your buck. Imagine tailoring advertisements to fit the unique characteristics of each neighborhood. 📊 It's time to say goodbye to the one-size-fits-all approach of network TV. 🌎💡 Embrace the future of advertising where precision meets affordability. Transform your brand’s outreach with the targeted precision of streaming TV. Ready to make the switch? Let's talk strategy! #DigitalAdvertising #SmartAds #TargetedMarketing

How fast is FAST?

In today’s digital age, streaming TV has become a prime platform to connect with your target audience in a more personalized and impactful way. With consumers spending more time streaming, there’s no better opportunity to get your message in front of the right viewers at the right time. Whether you’re looking to build brand awareness, drive traffic, or increase sales, streaming TV advertising can help you achieve your goals. Let’s explore how this dynamic platform can work for your business! 📩 Ready to make a move? Contact me today to start your streaming TV advertising journey and reach your customers where they are watching. #StreamingTV #DigitalMarketing #APG #marketingbyPat