Patrick W. McKenzie Jr’s Post

🔍 Discover the power of streaming TV ads! 📺✨ Did you know that running commercials on streaming platforms is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming ads let you zero in on specific locations and neighborhoods. This means your message reaches the right audience, maximizing ROI while minimizing budget. With streaming, you control where every cent goes, ensuring you get the most bang for your buck. Imagine tailoring advertisements to fit the unique characteristics of each neighborhood. 📊 It's time to say goodbye to the one-size-fits-all approach of network TV. 🌎💡 Embrace the future of advertising where precision meets affordability. Transform your brand’s outreach with the targeted precision of streaming TV. Ready to make the switch? Let's talk strategy! #DigitalAdvertising #SmartAds #TargetedMarketing

🔍 Discover the power of streaming TV ads! 📺✨ Did you know that running commercials on streaming platforms is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming ads let you zero in on specific locations and neighborhoods. This means your message reaches the right audience, maximizing ROI while minimizing budget. With streaming, you control where every cent goes, ensuring you get the most bang for your buck. Imagine tailoring advertisements to fit the unique characteristics of each neighborhood. 📊 It's time to say goodbye to the one-size-fits-all approach of network TV. 🌎💡 Embrace the future of advertising where precision meets affordability. Transform your brand’s outreach with the targeted precision of streaming TV. Ready to make the switch? Let's talk strategy! #DigitalAdvertising #SmartAds #TargetedMarketing

📺🎯 Unlock the Future of Advertising with Streaming TV! 🚀 Did you know that running commercials on streaming TV is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming allows businesses to zero in on specific locations and neighborhoods. Imagine reaching your ideal audience without breaking the bank! 💰 Whether you're a local business or a nationwide brand, streaming TV provides the flexibility to tailor your campaigns for maximum impact. 📊 With lower costs, you can allocate more budget towards creativity and engagement. 🌟 Say goodbye to one-size-fits-all advertisements and hello to precision marketing. 🎯 Embrace the digital age and let your commercials make a splash where it matters most. 🌊 Challenge traditional norms and connect with your audience in a way that’s both smart and savvy. 🔍 Ready to elevate your advertising game? Let's dive into streaming TV today! 🌐💡 #StreamingTV #TargetedMarketing #DigitalAdvertising

📺🎯 Unlock the Future of Advertising with Streaming TV! 🚀 Did you know that running commercials on streaming TV is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming allows businesses to zero in on specific locations and neighborhoods. Imagine reaching your ideal audience without breaking the bank! 💰 Whether you're a local business or a nationwide brand, streaming TV provides the flexibility to tailor your campaigns for maximum impact. 📊 With lower costs, you can allocate more budget towards creativity and engagement. 🌟 Say goodbye to one-size-fits-all advertisements and hello to precision marketing. 🎯 Embrace the digital age and let your commercials make a splash where it matters most. 🌊 Challenge traditional norms and connect with your audience in a way that’s both smart and savvy. 🔍 Ready to elevate your advertising game? Let's dive into streaming TV today! 🌐💡 #StreamingTV #TargetedMarketing #DigitalAdvertising

Are you leveraging streaming TV best practices to enhance the reach and impact of your campaigns? If not, you're missing out on a large audience that you are NOT reaching through broadcast & cable. Hit me in the DMs after you download this guide & lets talk! #simplifi

How fast is FAST?

Did you know that as a Google advertiser, you can now reach your audience on connected TV? Google TV's streaming ads include two formats: non-skippable and 6-second bumpers ads and can reach over 20 million viewers each month across 10,000 apps and 125 channels. Schedule a free call with us on our website to learn more about advertising on Google! https://buff.ly/3L9c1zG #KindredStrategy #PaidAdExperts #SmallBusinessMarketing #OnlineAdvertising #PaidMedia #PaidMediaSpecialist #LocalMarketingStrategy #DigitalMarketing #GoogleTV #AdvertiseWithGoogle #GoogleStreamingTV

Is FAST.. fast? No speed involved here… FAST is an acronym and stands for Free Ad-Supported Streaming Television. In essence it’s a new approach which is similar to the traditional linear model for TV channels, but content is delivered with no geographical restrictions through the internet, allowing viewers to access content from anywhere at no direct cost. Some examples are Pluto TV, Peacock, The Roku Channel, IMDb TV, and Samsung TV+.   What’s the business model?   Unlike the traditional subscription model, FAST channels offer no-cost streaming for viewers by programmatically inserting ads into a would-be ad break. The business model is therefore based on content monetisation.   Why was it important to shed light on this new approach to content delivery?  First of all, we love clarity.  Secondly, our increased involvement in playout projects, inspired this post.   Our technology solutions are designed to support various playout approaches, from FAST to subscription-based channels, as well as flexible monetisation strategies.   If you're interested in gaining a deeper understanding in any of the above or need support with your playout strategy, feel free to connect. You deserve the clarity you need!   https://lnkd.in/gADmJ5YA #technology #FAST #expertise #playout #broadcast #monetize #contentdelivery #broadcastmedia #findoutmore

With most cord-cutters now spending less than $60 a month on TV, the digital shift is clear: audiences are moving away from traditional cable and embracing streaming on CTV and OTT platforms. For advertisers, this shift is a goldmine—CTV and OTT offer highly targeted, cost-effective ways to reach audiences who are actively choosing digital-first experiences. If your brand isn’t maximizing CTV and OTT yet, now’s the time. Reach out to me and we can set you up to capitalize on this important revolution in creative destruction. #DigitalAdvertising #CTV #OTT #CordCutting #TargetedAdvertising #Streaming #MediaTrends #AudienceEngagement

🚨 Part Three of our six-part MediaPost blog series is live. >> https://bit.ly/4hJT2vg    With time spent with streaming up 129% in just three years, it's now on par with broadcast. Keith Kazerman, Locality’s President of Streaming, discusses why blending these channels at the local level is “great news for the video ad industry.”    In Part Three, 'Local Impact: How Mixing Streaming and Broadcast with a Local Angle Can Help Build a Brand,' learn how using data and a local-first approach to advertising across streaming and broadcast can help brands drive meaningful connections with their audiences.   "When you really dig into local and begin to understand what differentiates the message you’re communicating from a one-size-fits-all approach, you start to break down consumer and consumption habits and all those community differences." - Keith Kazerman   #WeAreLocality #LocalAdvertising #MediaPost #Streaming #Broadcast #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy