JOH’s Post

Happy Monday to all my connections & beyond! Yesterday (Sunday, 18th May), I attended the annual Artisan Cheese Fair in Melton Mowbray. Although for my own weakness of all kinds of cheeses, I found it to be an excellent market research opportunity. Although l saw a vast amount of stallholders that had branding of some sort, some actually didn't. Therefore, I asked the question, to some that clearly had no branding anywhere (including no branded gazebos)! To my correct assumption the stallholders replied: "well actually funny you should ask, we don't know anyone that does all the branded stuff like the banners and aprons, why you wouldn't happen to know anyone that does that kind of thing do you?" Obviously, I replied "yes, me, I can help you." Luckily I had some business cards on me. Now before, I get some peoples back up, I did ask where they were based. They replied "well round here of course, Melton way, all those other ones on the other bit of the fair are from further afield." So good all round, as I not only walked away with one of my favourite cheeses - Renegade Monk, but with some enquiries aswell! A great Sunday all round! Now let's get this week off to same good start! #cheesefair #artisan #askingquestions #marketresearch #branding #brandawareness #brandingsolutions #Melton #Leicestershire

WTF, Data?! Numbers = Profits! [Sponsored by Craft Beer Professionals ] - Almost every brewery is tracking their data...As breweries start scaling, there are two key areas to look at — (1) making consistent quality beer and (2) improving costs over time. This talk explores 10 examples of taking the data and looking at how we can focus on brewing more efficiently and turn those data numbers into profit. Details here 👉 https://lnkd.in/gabMuMxv #craftbeerprofessionals #craftbeer #craftbrewery #craftbreweries #brewingindustry #craftbeerindustry #brewmorebeer #brewbetterbeer

The instructions are pretty simple on how to celebrate National Cheese Lovers Day-eat more cheese! #nationalcheeseloversday #cheese #eatmorecheese #cheeseeverything #celebrate #carsoncitynevada #daytonnevada #mindennevada #renonevada #hendersonnevada #lasvegasnevada #sellingnevada #soldnevada #nevadarealestate

Early last month, Athletic Brewing Company closed on a $50 million “equity financing round” led by private equity firm General Atlantic, with several key investors from previous fundraising rounds also participating. Wow. That sounds a lot like the hundreds and hundreds of other brewing establishments that called their own private equity firm and several key investors to fuel fast-growth funding. They are a fast-rising non-alcoholic beer maker, — for sure — just ask the people that put them in the old Ballast Point digs or hooked them up with Arsenal F.C. ⚽️ (football/soccer club). “Beer, it’s the best damn drink in the world.” — Jack Nicholson #Beer #CraftBeer #NonAlcoholicBeer #Cider #RTD #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy, Beer Market Analyst and Beerconomy CEO • Thought Catalyst • Advisor • Sherpa • Speaker • sharing beer market trends, insights, forecasts + data • Publisher of The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy AI

Do you create charcuterie boards? We have a few things to help you Pictured: - Walnut Charcuterie Board #charcuterieboard #charcuterie #charcuterielove #kitchencreations #homemadeyourway

The instructions are pretty simple on how to celebrate National Cheese Lovers Day-eat more cheese! #nationalcheeseloversday #cheese #eatmorecheese #cheeseeverything #celebrate #sawatskycelebrates

The instructions are pretty simple on how to celebrate National Cheese Lovers Day-eat more cheese! #nationalcheeseloversday #cheese #eatmorecheese #cheeseeverything #celebrate #sawatskycelebrates

The instructions are pretty simple on how to celebrate National Cheese Lovers Day-eat more cheese! #nationalcheeseloversday #cheese #eatmorecheese #cheeseeverything #celebrate #makeyourmove #ironvalleyrealestatenortheast #wegotyourback #realestate

The instructions are pretty simple on how to celebrate National Cheese Lovers Day-eat more cheese! #nationalcheeseloversday #cheese #eatmorecheese #cheeseeverything #celebrate #omaharealtor #omaharealestate

WhatABully is Whataburger, or is their beef with What-a-Burger #13 no bull? There are 16 federal registrations for WHATABURGER marks dating back to 1954, all owned by (presumably related) Texas companies: Tres Aguilas Enterprises, LLC; Whatabrands, LLC and Whatabrands, Inc. With the exception of two older registrations (both filed in 1972 and issued in 1975 for stylized marks: WHATABURGER and W WHATABURGER), each of Whataburger's registrations covers only a single Class (a strategy we at Brand Geek always encourage our clients to employ, as each product/service offering is a separate asset). Whatburger's registrations run the gamut from hamburgers, tacos, desserts & other food products, to beverages, to restaurant & other food prep services to charitable fundraising, to stadium facilities. Whataburger's range has been expanding to 1,000 locations in 15 states outisde of Texas, and wants to bring its herd to North Carolina as well. And that's where it locked horns (again!) with the #13 North Carolina restaurant. Apparently, there's a 54 year old Coexistence Agreement between the two, of which each side claims the other currently is in breach. Hoping to hop the fence to a free market in North Carolina, Whataburger sued #13 there for trademark infringement This is remimiscent of the Burger King case from the 1950s (YELP for the original Burger King, which appears to still be operating in Mattoon, IL: https://lnkd.in/gFQ6i_Md), covered in this Business Insider article in 2013: https://lnkd.in/gcVB3yuH WhataOutcome will occur this time? How long do you think it will be before they settle, and for what?