John Harmon, CFA’s Post

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Senior Retail/Technology Analyst at Coresight Research

We published a #RetailTech report today on connected TVs, taking a look at this dynamic category. Key takeaways: * The majority of TVs are connected—88% of US households owned at least one Internet-connected TV in 2023 (Leichtman Research Group) * Walmart would gain a direct data and content pipeline to consumers with its proposed $2.3B acquisition of Vizio. In addition to TVs, Vizio offers apps, content including stoppable content, and is a good fit with Walmart's customer base. * TV Shopping uses legacy QR codes today, but stay tuned to see what's possible once apps, retailers and content are more seamlessly integrated in the future. To read our report: https://lnkd.in/eVGSmc49 #ctv #connectedtvs #shoppablecontent #streaming

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Renee Hartmann

2024 Top 100 Retail Expert by Rethink Retail | Strategic Advisor | Best-Selling Author | Strategy Consultant | Keynote Speaker

6mo

Ted Lasso for the win!

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