A couple of days ago, I did a post about the importance of mid and small influencers. Well, if that didn’t end up on your feed, here’s something more. 🌟
A recent post by Digiday sheds light on the same phenomenon. 📊
Amid economic challenges faced by platforms, brands, and the esports community, they are increasingly shifting towards smaller to mid-size creators. This saves them bucks 💸 while reaching a wider audience 🌍.
The platforms and esports communities are now starting to invest in smaller creators. Even Luminosity Gaming chose not to renew their contract with Felix “xQc” Lengyel, their most famous and expensive player. Instead, they are focusing on building relationships with more cost-effective talent. 🎮✨
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Source: Digiday
#influencermarketing #esports #gamingcommunity #midtiercreators #smallercreators #economics #brandstrategy #digitalmarketing #contentcreators #genzmarketing #luminositygaming #streaming #influencers
Founder/ CEO at Emotional Ideas, Inc.
8moOne day ima come to dreamhack. Been hearing about it for years but never been able to make it. I know you enjoying yourself