Freshen up your Pricing Strategy! You might need a coat in the windy city! Chicago! #PPSCHI24 #pricingstrategies #pricingoptimization #pricinganalysis #pricing
When your company is innovating frequently, and customer needs are changing often, your pricing strategy can quickly get stale. This is one way negotiations fall apart and discounting snowballs over time. Customer conversations get stuck on price, and price-to-value alignment crumbles. The company is no longer getting paid fairly for the innovation it's invested in. Find us at #PPSCHI24 where Adnan Akbari and Lori Rybaski, MBA, CPP are leading a workshop on how to keep your pricing strategy fresh - link in comments. Professional Pricing Society see you in Chicago!