To celebrate the launch of our new flagship store in Tokyo’s trendsetting Harajuku district, we were joined by friends of the brand for an enchanting and memorable launch party.
Joining Jo Malone London’s 50 existing stores in Japan, the new opening is the brand’s largest in the world to date. Filled with playful, immersive displays, visitors can expect a one-of-a-kind experience befitting the iconic location.
With unique and whimsical displays, dreamt up by BAFTA- and Academy Award-winning art director and set designer Shona Heath, the emphasis here is on playful discovery. The party’s guests were invited to quite literally stick their heads in the clouds (which are scented, of course) and venture further afield via fragrance stories found in the Cologne Intense Cave. And that was just for starters; there’s a whole scented world in which to immerse oneself. #JMLHarajuku
Explore it for yourself. Visit https://lnkd.in/dragdufU for more details.
Dotonbori, Osaka
You won’t miss this place when you are near it. You either see the neon lights along the Tonbori River or hear the sounds from the streets.
Tenant Mix -
The streets are packed with F&B outlets, retail and convenience outlets, departmental stores, etc. This is where you find Gucci next in the middle of a street alongside local brands. Then you find some local eating houses and a little criossant shop along the side streets. There doesn’t seem to be a cohesive tenant mix to the area but the place works!
Place Identity -
What gives this place its unique identity are the ‘exaggerated’ shop signs which come in various forms (don’t think there are signage guidelines here). One shop tries to outdo another when it comes to drawing visitors’ attention.
Iconic ‘Landmark’
One of the landmarks here is Glico Running Man who has been ‘running’ since 1935. It is now an icon in its own right, where many come here to take pictures (posing as the Running Man) with it. I wonder if Glico still needs to pay for the use of the media space.
Shared Street -
The streets are semi-pedestrianised. We arrived at 10:30am and there were delivery trucks rushing to make its deliveries before the visitors take over the streets when the shops open at 11am. Very soon the streets were packed with people.
Walking down the streets are like walking through DisneyLand where the sights and sounds keep engaging you. Shop owners calling out to you, queues forming outside the popular shops and you wonder what are they queuing for (ramen!), the billboards showing the latest Netflix series and advertisements. Then there is the aroma from the street food.
Love walking down the buzzy street!
#streets#streetscape#shopping#shoppingexperience#shoppingcenter#toursim#shoplocal#internationalbrands#placemaking#placebranding#placeidentity#neighbourhoods#citiesforpeople#streetsforpeople#walking#activemobility
Innovation marketing for high-end market, with the mission of transforming the marketing and communications of heritage and modern brands into assets that generate growth | Supporter of the culture of modern business
Neo-industrial aesthetic.
I have been a reader of 032C for several years now, having witnessed its inception back in the early 2000s. The creativity and courage displayed during its magazine launch hinted that their journey would extend beyond print.
Over the years, the brand has expanded its scope beyond publishing, creating ready-to-wear collections and fostering community-driven experiences globally, all centered around its minimalist neo-industrial aesthetic.
Continuing its growth trajectory with a holistic yet innovative approach, they have embarked on a new venture: the opening of their first retail and exhibition space outside of Germany, located in Seoul’s fashionable Seongsu neighborhood.
The 032c Gallery Seoul is a collaboration with a Korean fashion platform, envisioned as a gallery and clothing store that converges Eastern and Western contemporary culture.
🙌 What’s your take?
# 328 RETAIL, South Korea
👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below.
🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately.
Joerg Koch, 032c
More about this topics follow #MaurizioRibotti#innovationmarketing#cultureofmodernbusiness#luxury#premium#lifestyle#DRUMROLL
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Transformational Sales Leader in Fashion Retail I Driving Omnichannel Growth & Team Excellence I Senior Advisor & Consultant I Keynote Speaker I Linkedin TOP VOICE | AI, AR, VR and CX enthusiast
𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗶𝗻 𝗦𝗲𝗼𝘂𝗹: 𝗚𝗲𝗻𝘁𝗹𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿 𝗦𝘁𝗼𝗿𝗲𝘀
During my recent market visit to Seoul, I had the opportunity to explore the GENTLE MONSTER stores. My first contact with the brand was in NYC years ago, but with this new visit in Seoul, I had the chance to visit several stores and each of them blew our minds with its unique retail experience.
🕶️ The Story Behind GENTLE MONSTER
Founded in Seoul, South Korea in 2011, GENTLE MONSTER has become a disruptor in the eyewear industry. The brand's philosophy is to create 'weird beauty,' blending innovative designs with avant-garde art installations.
They aim to craft an unforgettable #consumerexperience that merges #art and #fashion seamlessly. With over 50 stores worldwide, including key locations in New York, Shanghai, and London, Gentle Monster continues to expand its global footprint, captivating customers with its unique approach.
GENTLE MONSTER together with #Tamburins, a perfume and cosmetics brand, and #Nudake, a dessert café also collectively offer diverse and immersive experiences across beauty, lifestyle, and culinary arts, all under one roof at the #HausDosan concept store in Seoul
What makes GENTLE MONSTER a true game-changer in retail?
🏪 A Store Like No Other:
Every Gentle Monster store in Seoul is a world of its own.
🎨 Unique Art Installations:
Each store boasts different art installations, making every visit a fresh experience. From kinetic sculptures to immersive environments, these installations are designed to engage and inspire visitors.
🤝 Collaborations: Currently, Gentle Monster is collaborating with Maison Margiela. They have also collaborated with renowned artists and brands like Alexander Wang LLC and Hood By Air, positioning themselves as a premium brand.
👓 Consumer Experience at its Best
🛠️ Personalization:
Customizable glasses with accessories for the temples, akin to charms in #jewelry.
🏛️ Immersive Environment:
Stores designed as art galleries, inviting customers to revisit and renew their experience. Each store’s distinct theme and artistic elements encourages exploration and repeat visits.
🔍 Why I Give Gentle Monster a 10/10
Combining retail with art transforms shopping into a cultural experience, setting Gentle Monster apart. Their unique brand thread encourages visits to multiple stores. Despite requiring significant investment, their focus on art ensures a fresh, engaging and memorable shopping experience, demonstrating their commitment to quality and innovation.
In my opinion, GENTLE MONSTER exemplifies the future of retail – a harmonious blend of art, experience, and product excellence. It's about creating a space that customers want to visit again and again.
💡 What are your thoughts on the intersection of art and retail? Share your experiences and insights below!
#GentleMonster#RetailExperience#ArtInRetail#EyewearFashion#ConsumerExperience#InnovationInRetail
"Two companies cannot own the same word in a prospect's mind."
A lot of companies get this wrong because they don't understand the core idea that it's from the consumer's perspective. A simple example is the word "Luxury." Yes, there can be multiple "Luxury Bag" brands but the one that owns that word in your mind may not be the same as the one that owns that word in someone else's. Gen Z is fond of Balenciaga while Gen X is fond of Hermès. Both brands may be in the heads of both generations as high-end, but only one OWNS "luxury."
Whatever your word is, identify your target consumers and focus on making sure they're the ones who think of you when that word comes up. Ignore all of the rest.
Co-branding is making waves in China, bringing luxury and pop culture together in ground-breaking campaigns.
👇 👇
A standout example is the Loewe collaboration with Chinese monochrome porcelain, a blend of high fashion with Chinese cultural heritage, that made a splash in the early spring 2023.
🛍 Loewe introduced a series of Chinese monochrome glazed and complemented the launch with a documentary that paid homage to Chinese porcelain art.
🏮 This type of value-signalling and design co-branding helps to position Loewe as a brand that greatly honors Chinese culture, tapping into a new consumer base of Guochao trend enthusiasts, mostly among Gen Z consumers.
👉 If you’re eager to discover how luxury brands are leveraging co-branding to reinvent themselves, tap into new audiences, and create buzz in the digital realm, we invite you to download our China luxury market report, that we released in collaboration with VO2 Asia Pacific.
The report is packed with insights into successful campaigns (as you can see on one of the reports’ pages below), strategies for engaging the Chinese market, and the impact of these dynamic partnerships on brand value and consumer engagement.
Dive deep into the synergy between tradition and innovation in our latest report. Find out how luxury brands are staying on the pulse of cultural trends and consumer expectations.
Access the full report:
https://lnkd.in/gw_qfxzX#chinareport#cobrandinginchina#luxurychina#brandcollaborations#markettrends#chinaluxurymarket
Co-branding is making waves in China, bringing luxury and pop culture together in ground-breaking campaigns. A standout example is the Loewe collaboration with Chinese monochrome porcelain, a blend of high fashion with Chinese cultural heritage, that made a splash in the early spring 2023.
Loewe introduced a series of Chinese monochrome glazed and complemented the launch with a documentary that paid homage to Chinese porcelain art.
This type of value-signalling and design co-branding helps to position Loewe as a brand that greatly honors Chinese culture, tapping into a new consumer base of Guochao trend enthusiasts, mostly among Gen Z consumers. You can see the results of the collaboration on the report below.
If you’re eager to discover how luxury brands are leveraging co-branding to reinvent themselves, tap into new audiences, and create buzz in the digital realm, we invite you to download our China luxury market report, that we released in collaboration with VO2 Asia Pacific.
The report is packed with insights on successful campaigns (as you can see on one of the reports’ pages below), strategies for engaging the Chinese market, and the impact of these dynamic partnerships on brand value and consumer engagement.
Dive deep into the synergy between tradition and innovation in our latest report. Find out how luxury brands are staying on the pulse of cultural trends and consumer expectations.
Access the full report: https://lnkd.in/gsMHtkvc#chinareport#cobrandinginchina#luxurychina#brandcollaborations#markettrends#chinaluxurymarket
Why are multifunctional fragrances becoming the future of home scents?In today's fast-paced world, multifunctional fragrances are more than just pleasant aromas; they are essential tools for creating a balanced, harmonious home environment. These innovative scents not only refresh the air but also offer additional benefits such as mood enhancement, relaxation, and even repelling insects. At Table & Twist, our carefully curated fragrance collections blend luxury with practicality, transforming any space into a serene and inviting haven. Discover the power of scent to elevate both your surroundings and your well-being.
Luxury Audio - All Ears (or EarZ)
A couple of weeks ago, FT reported that luxury Danish speaker and television maker Bang & Olufsen was confident it could defy a slowdown in the luxury goods sector partly because “the rich will only become richer”.
The brand is seeking to become a major luxury player despite lacklustre sales among premium goods categories. A 3 year boom in luxury demand has come to an end in recent months as customers cut spending on expensive items. CEO Kristian Teär said the fact that B&O, whose Beolab 90 speakers cost an eye popping 150,000 dollars, had no meaningful competition in the premium space was an advantage that “will make us more resilient in downturns”.
“If you go to jewellery, you have a few brands, if you go to fashion, you have a few brands, if you go to cars, you have a few brands,” he said during an interview at the new Bang & Olufsen store in London this week.
“In audio luxury, there is nobody else.”
Listen carefully.
Luxury is a resilience strategy. Only a handful of companies have been able to pull this off consistently across decades - perhaps one of the few remaining segments where European companies dominate.
In a parallel universe, marketers are hiring ZEO's to appeal to new generations as Tom caricatures brilliantly below. What gives? Lend me your EarZ!
#luxury#strategy#resilience#innovation#customerexperience
Co-branding is making waves in China, bringing luxury and pop culture together in ground-breaking campaigns. A standout example is the Loewe collaboration with Chinese monochrome porcelain, a blend of high fashion with Chinese cultural heritage, that made a splash in the early spring of 2023.
Loewe introduced a series of Chinese monochrome glaze and complemented the launch with a documentary that paid homage to Chinese porcelain art.
This type of value-signalling and design co-branding helps to position Loewe as a brand that greatly honors Chinese culture, tapping into a new consumer base of Guochao trend enthusiasts, mostly among Gen Z consumers. You can see the results of the collaboration in the report below.
If you’re eager to discover how luxury brands are leveraging co-branding to reinvent themselves, tap into new audiences, and create buzz in the digital realm, we invite you to download our China luxury market report, that we released in collaboration with VO2 Asia Pacific.
The report is packed with insights on successful campaigns (as you can see on one of the reports’ pages below), strategies for engaging the Chinese market, and the impact of these dynamic partnerships on brand value and consumer engagement.
Dive deep into the synergy between tradition and innovation in our latest report. Find out how luxury brands are staying on the pulse of cultural trends and consumer expectations.
Access the full report: https://lnkd.in/gM2uYsRq#chinareport#cobrandinginchina#luxurychina#brandcollaborations#markettrends#chinaluxurymarket
Sales and Education Executive JO MALONE LONDON | LE LABO | KILIAN | EDPFM - TRAVEL RETAIL UKI
3moStunning! Would love to visit !🤩