Antonello Germano’s Post

Co-branding is making waves in China, bringing luxury and pop culture together in ground-breaking campaigns. A standout example is the Loewe collaboration with Chinese monochrome porcelain, a blend of high fashion with Chinese cultural heritage, that made a splash in the early spring 2023. Loewe introduced a series of Chinese monochrome glazed and complemented the launch with a documentary that paid homage to Chinese porcelain art. This type of value-signalling and design co-branding helps to position Loewe as a brand that greatly honors Chinese culture, tapping into a new consumer base of Guochao trend enthusiasts, mostly among Gen Z consumers. You can see the results of the collaboration on the report below. If you’re eager to discover how luxury brands are leveraging co-branding to reinvent themselves, tap into new audiences, and create buzz in the digital realm, we invite you to download our China luxury market report, that we released in collaboration with VO2 Asia Pacific. The report is packed with insights on successful campaigns (as you can see on one of the reports’ pages below), strategies for engaging the Chinese market, and the impact of these dynamic partnerships on brand value and consumer engagement. Dive deep into the synergy between tradition and innovation in our latest report. Find out how luxury brands are staying on the pulse of cultural trends and consumer expectations. Access the full report: https://lnkd.in/gsMHtkvc #chinareport #cobrandinginchina #luxurychina #brandcollaborations #markettrends #chinaluxurymarket

Co-branding is making waves in China, bringing luxury and pop culture together in ground-breaking campaigns. A standout example is the Loewe collaboration with Chinese monochrome porcelain, a blend of high fashion with Chinese cultural heritage, that made a splash in the early spring of 2023.   Loewe introduced a series of Chinese monochrome glaze and complemented the launch with a documentary that paid homage to Chinese porcelain art.   This type of value-signalling and design co-branding helps to position Loewe as a brand that greatly honors Chinese culture, tapping into a new consumer base of Guochao trend enthusiasts, mostly among Gen Z consumers. You can see the results of the collaboration in the report below.   If you’re eager to discover how luxury brands are leveraging co-branding to reinvent themselves, tap into new audiences, and create buzz in the digital realm, we invite you to download our China luxury market report, that we released in collaboration with VO2 Asia Pacific.   The report is packed with insights on successful campaigns (as you can see on one of the reports’ pages below), strategies for engaging the Chinese market, and the impact of these dynamic partnerships on brand value and consumer engagement.   Dive deep into the synergy between tradition and innovation in our latest report. Find out how luxury brands are staying on the pulse of cultural trends and consumer expectations.   Access the full report: https://lnkd.in/gM2uYsRq   #chinareport #cobrandinginchina #luxurychina #brandcollaborations #markettrends #chinaluxurymarket  

🇰🇷 Seoul, the new Capital of Luxury ! South #Korea has now become the 5th largest luxury goods market globally, with annual sales reaching $14.1 billion. Korean consumers have the highest per capita spending on luxury goods, with an annual average of $325, surpassing Americans ($280) and Chinese ($50) as reported by Morgan Stanley. Along with the development of the purchasing power, the success of first-ever shows in Korea, including #Dior's show at Ehwa Womans University, #LouisVuitton's collaboration with #SquidGame director Hwang Dong-Hyuk at Jamsugyo Bridge, and #Gucci's fashion show at Gyeongbokgung Palace have energized Seoul's fashion scene. Meanwhile, #Seoul's influence goes beyond fashion shows. Taking advantage of the increasing number of visitors (11 million projected in 2024) to Korea, popular pop-up restaurants like Woori Louis Vuitton, Café Dior, Café Madang d'#Hermès in Gangnam and Gucci Osteria (only 4 in the world) in Hannam attract new and loyal customers, drawing in visitors from other regions and countries. Notably, continuous collaborations between Korean celebrities, such as #Blackpink, and French brands like #Chanel, #Dior, #YvesSaintLaurent and #Celine have not only boosted sales but also showcased the brand's originality. Through these creative partnerships, global luxury brands are eager to enter the Korean market and engage with local consumers, as the luxury market revenue is projected to reach $7.1 billion in 2024 with an annual growth rate of 4% over the next four years. #Seoul #Korea🇰🇷 #Luxury #France🇫🇷 #Synergy #Opportunities #Growth

📈 Unlocking the Diverse World of Female Luxury Consumers in China As I emersed myself in the fashion luxury development in the past 2 decades, I've witnessed firsthand the evolving landscape of luxury consumption in China. Recently, I delved into insights from industry-leading consulting firms, revealing fascinating trends in female luxury consumers in top-tier and emerging tier-1 cities. Let’s break down the three key clusters shaping this market. (See chart below) 🌟 The Art and Culture Connection: A Unifying Element Across these clusters, one unifying element is the appreciation of art and culture. Here’s why tapping into this can elevate your luxury marketing strategy: 🎨 Authenticity and Storytelling: Showcase the unique stories behind your products. For example, highlight the craftsmanship and heritage of a designer handbag, or share the journey of how sustainable materials are sourced and transformed into luxurious items. 📚 Exclusive Knowledge: Offer exclusive behind-the-scenes content. Enthusiastic buyers love knowing the backstage stories that others don’t. Think of private virtual tours of an atelier or interviews with designers discussing their creative processes. 🌱 Sustainability Narratives: Sustainable buyers are increasingly concerned with the environmental impact of their purchases. Share detailed accounts of your sustainable practices, from eco-friendly materials to fair labor practices. 📊 Insight-Driven Approach: The evolution from social recognition to self-expression and sustainability reflects broader societal changes. Aligning your marketing strategies with these shifts can create deeper connections with consumers, driving loyalty and growth. As we navigate the dynamic world of luxury, understanding and leveraging these consumer insights will be key to success. Let's embrace #art and #culture as powerful tools to connect with our diverse audience.💬 #luxurymarketin #FashionIndustry #ConsumerInsights #ChinaMarket #ArtAndCulture #Sustainability #BrandStorytelling

💎 Thailand's Luxury Market Thrives! 💼 . New research by CMMU reveals the growing allure of luxury goods in Thailand. Men lead in luxury consumption, with top brands like Apple, Starbucks, Louis Vuitton, and Dior dominating. The study identifies five luxury behaviors, driven by social acceptance, status, and distinction. CMMU’s ‘LUXE’ strategy targets affluent spenders, with luxury brands amassing 56 million social media engagements from Feb-July. . #LuxuryMarket #ConsumerBehavior #Thailand #CMMU #LuxuryBrands #MarketingStrategy

Made In Japan   3 words that promise a top tier experience.    Japan is breaking barriers again! Tokyo fashion week arrived with a bang this year after closing its doors to international press in 2019! Since Covid, Tokyo’s catwalk and fashion scene has been laying low but this year they’ve returned, on the coast of the city, alongside a partnership with Porsche, to maximise guest experience. Designer Kunihiko Morinaga, told Vogue Business that debuting his womenswear in Tokyo, after decades of doing so in Paris, was a step forward for the Japan and the fashion scene.   Japan is well known for its impact and monopoly on street wear fashion. From the culture and community of Harajuku style, the Japanese retail-scape and fashion is truly in a world of its own. But now, the capital, Tokyo, are taking centre stage as we are ushered into Japan’s luxury fashion experience.    Japan is a country where physical stores and experiences are appreciated, both stores and brands have truly invested in the narrative of storytelling in its luxury retail spaces. Although many retail sectors are financially rocky, Japan’s retail world has been sustained and more when it comes to engagement and sales, especially in the luxury space.   Vogue Business Insider reports: 63.3 per cent of respondents said higher prices wouldn’t impact how they shop designer fashion, while almost a quarter said they had spent over $10,000 on luxury fashion products in the past year.    I love seeing this resurgence of eyes and appreciation for Japanese luxury fashion and retail. Looking back at the work Seen Studios has done with brands like Billionaires Boys Club, (founded by Japanese designer Nigö), there’s an undeniable high level of work when we creatively collab. I can’t wait to see what more continues to come out from catwalk to stores in the APAC landscape, and what other countries Seen Studios can activate in this year! More reading in the comments #businessoffashion #japan #fashion #community #retail

🇨🇳 Interest in High-Luxury Brands in China 📖 🎞 From Celebrities to Success: Unveiling China's Luxury Brand Revolution 💎 In the first few months of 2024, China has seen an ever-increasing interest in high-luxury brands, especially those focused on jewelry and watches 📈 As Re-Hub stated, posts and content published on Weibo, WeChat, Douyin and Little Red Book by brands have received a huge number of engagements and reactions from consumers 👨🎤 Many brands have decided to sponsor their collections through a partnership with famous celebrities like Jackson Wang or Lay Zhang 🧧 They also exploited China’s love for its culture and traditions to gain more influence and recognition 👉🏻 Brands should engage more and more in partnership with celebrities to climb the rankings towards the top ten influential brands in China 💭 What do you think of the luxury brands’ strategies? Let us know with a comment below❗️ 🖥️ If you want to know more here is the full article👇🏻 https://lnkd.in/g-gG5aNx Go Beyond the Wall. #marketingchina #MarketingStrategy #ChineseDigitalStrategy #China #longadvisory #douyin #luxurymarket #wechat #Weibo #celebrities

China's luxury market is rebounding, but brands can't rely on traditional strategies alone. 📈 Learn how luxury brands can leverage digital products to: 🚀 Streamline internal operations and workflows 💻 Strengthen their online presence and engagement 🧑🎨 Offer personalized experiences that delight tech-savvy Chinese consumers Find out what can help you thrive in China's dynamic luxury landscape. #ChinaLuxury #DigitalInnovation #CustomerEngagement

China's luxury market is booming, yet many brands miss out on huge opportunities. Here’s how to capture this growth: 📈 Missed Revenue: Many brands aren't fully leveraging China’s demand for luxury. Localization and digital strategies are key. ✨ High Demand: Brands like Louis Vuitton, Gucci, Chanel, and designer sunglasses from Ray-Ban, Prada, and Dior thrive by blending heritage with modernity. The Chinese market craves exclusivity and prestige. 🔍 Strategic Moves: 1. Digital Presence: Platforms like WeChat, Xiaohongshu, and Tmall are essential. 2. Cultural Connection: Align with Chinese traditions and events (e.g., Burberry’s successful Lunar New Year campaigns). 3. Sustainability: Brands like Cartier and Tiffany & Co. lead with eco-friendly practices, gaining consumer trust. 📚 Dive deeper: https://lnkd.in/gzeBc6TZ Let’s discuss how to strategically grow in this lucrative market. Share your thoughts below! 💬 #LuxuryMarket #China #BusinessDevelopment #DigitalStrategy #Sustainability

🌟 Check out the latest article on The Drum about Seizing China's Luxury Market 👇 China's luxury market, fueled by domestic spending, a surge in younger consumers, and sustainability, offers European brands immense growth potential. With China accounting for a significant portion of global luxury consumption, brands must tailor strategies and embrace digital engagement to succeed. Petal Ads, Huawei's mobile advertising platform, provides personalized campaigns tailored to Chinese consumers' preferences. Agility and creativity are crucial; brands must adapt to this evolving market and leverage digital innovation to thrive. By understanding the unique dynamics of China's luxury market, brands can position themselves for success and capitalize on the opportunities it offers. #PetalAds #HuaweiMobileServices #Huawei #TheDrum #AdvertisinginChina #ChinaLuxuryMarket