Carrie Jones’ Post

View profile for Carrie Jones, graphic

Co-Founder + CEO @ Mari + Gold | Hospitality, Tourism & Lifestyle Industries

Does your marketing campaign stink? 😷 While formulating an ideal campaign, we often dwell on the impact of words and visual appeal, yet how often do we contemplate the smell of a campaign? Scenting is one of the most powerful ways to build connections and forge lasting memories. I thought this campaign by Nest was brilliant. Click to read about how Nest New York partnered with the Fifth Avenue Association to scent an iconic stretch of Manhattan’s Fifth Avenue. https://lnkd.in/g9KvdeCG #scenting #pr #publicrelations #marketing #hospitality #tourism #lifestylebrands #influencer #verticalvideo #hospitalitymarketing #travelmarketing #lifestylemarketing

Fifth Avenue literally smells like perfume right now

Fifth Avenue literally smells like perfume right now

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Liz Ingle

Marketing Leader helping businesses strategically connect with audiences

9mo

Great post Carrie. If we think about what we love about our favorite hotel or your house on Thanksgiving it undoubtedly has something to do with smell. Maybe it’s the way the lobby smells when you first walk in or that decadent aroma from the kitchen either way it’s the scent that can grab you. Happy New Year Carrie!

Shiva Shafii

MarComm Director @ Friends of Waterfront Park

9mo

Brilliant. Love this! Thanks for sharing!

Marisa Vallbona, APR, Fellow PRSA

Driving Business Success: PR and Strategy Expert Fueling Growth for Top Brands and Startups

9mo

Wonderful campaign!

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