Carrie Jones’ Post

More and more #transport and #aviation companies use disabled influencers to promote accessibility. It's often not very successful. I discussed with Klaus Eck what the problem is and what to do instead... #accessibility #marketing #stakeholdermanagement https://lnkd.in/eB9iJ8Rc

Staying Ahead of the Curve: Top Influencer & Content Creator Trends The influencer marketing landscape is constantly evolving, and keeping pace is crucial for success! Here's a breakdown of some hot trends from the past week: 1. Micro-Influencers on the Rise: Forget the mega-stars! Brands are increasingly recognizing the power of niche "micro-influencers" with highly engaged, specific audiences. This targeted approach can be a powerful marketing strategy, especially for B2B events. 2. #AuthenticityAlways: Consumers crave genuine connections. Highly filtered, staged content is falling out of favor. Look for influencers embracing a more "real" aesthetic and focusing on storytelling. 3. The Power of Community: Influencers are building thriving online communities beyond traditional platforms. Look for engagement happening in industry-specific forums, Slack groups, and targeted social media communities. 4. Evolving Regulations: The U.S. Federal Trade Commission (FTC) is keeping a close eye on influencer marketing practices. Transparency remains key, and clear disclosure of sponsored content is essential. 5. The Rise of "No-Code" Tools: Creating high-quality content is no longer exclusive to tech wizards. User-friendly "no-code" platforms are empowering influencers to build websites, apps, and automate tasks, making content creation more accessible than ever. SyncTechnologies: Empowering Your Influencer Strategy SyncVIP can be a valuable tool in your influencer marketing toolbox! Our platform streamlines communication, facilitates collaboration, and helps you manage partnerships seamlessly. Ready to level up your influencer marketing efforts? Get your free SyncVIP account by clicking the link below! https://lnkd.in/g5y9cAT6 #SyncTech #InfluencerMarketing #EventProfs #ContentMarketing

Interesting article about popular social media influencers in the organizing industry, including their business background and focus. While some viewers love the over-the-top organization posts, others frown upon their display of overconsumption, negative environmental impact and unrealistic time and upkeep requirements of an ultra-organized lifestyle. #professionalorganizer #overconsumption #consumerism #industryinfluencer #aptos #santacruz #monterey

The collaboration LUSH x Shrek, I can't keep silent about it, it seems to me like the marketing campaign of my dreams! You can buy a bath bomb that turns the water into a swamp, a slime shower gel, or just green slime. You can check out what the pop-up in London looks like for this collection here: https://lnkd.in/dSRD7sNT And here, what the entire collection looks like (and how cool the photos they made for it are!): https://lnkd.in/dNq4-wMQ I understand that Lush does not use social media, but they send out boxes to influencers (oh, I wish it were me someday!). A terribly charming video can be viewed here: https://lnkd.in/dEPSDqPh Yes, as usual, it plays on the feelings of someone who grew up on Shrek, but it's a very cool implementation! #contentcreation #creativemarketing #contentcreator #marketingcollaboration #viralcontent

Here's something to get you thinking: What do marketers have left to “sell” when price and value are no object? 🤔 In the post-pandemic world, answering this question has become crucial for luxury brands. For safari specialists, Ker & Downey Africa, the key was to make their customers feel something. 🥹 By harnessing the power of emotions, Ker & Downey successfully transitioned from 30 mixed-quality leads to over 100 highly qualified leads monthly – and they did so by eliminating budget tier options, fine-tuning geographic targeting, and more. Read on to take a look at its success story. https://lnkd.in/dZCUsWBt #ThinkWithGoogle #Marketing

Here's something to get you thinking: What do marketers have left to “sell” when price and value are no object? 🤔 In the post-pandemic world, answering this question has become crucial for luxury brands. For safari specialists, Ker & Downey Africa, the key was to make their customers feel something. 🥹 By harnessing the power of emotions, Ker & Downey successfully transitioned from 30 mixed-quality leads to over 100 highly qualified leads monthly – and they did so by eliminating budget tier options, fine-tuning geographic targeting, and more. Read on to take a look at its success story. https://lnkd.in/eDBat4ur #ThinkWithGoogle #Marketing

Here's something to get you thinking: What do marketers have left to “sell” when price and value are no object? 🤔 In the post-pandemic world, answering this question has become crucial for luxury brands. For safari specialists, Ker & Downey Africa, the key was to make their customers feel something. 🥹 By harnessing the power of emotions, Ker & Downey successfully transitioned from 30 mixed-quality leads to over 100 highly qualified leads monthly – and they did so by eliminating budget tier options, fine-tuning geographic targeting, and more. Read on to take a look at its success story. https://lnkd.in/dbjGHBxY #ThinkWithGoogle #Marketing

When life gives you fodder for Musings, you take it! The laundry piled up in the process, but it was all worth it! #Influencers #marketing #advertising #branding #themarketingdemocracy #smallbusiness

According to this research: "In 2023, fashion’s biggest influencers and brands took to the “quiet luxury” trend. This trend refers to a more low-key approach to luxury where people favour subtlety and quality over prominent brand display." As a #mediatraining consultant and #copywriter for #luxurybrands I'm particularly interested in what these findings tell us about #luxurymarketing in 2024.

#Targeting 🎯 Preserve your brand Identity. Know your audience. Deliver clear messages.  ➡ Take a look into Reggie’s bold positioning in an atomized bakery market. https://lnkd.in/eYR-j77E