Sync Event’s Post

Does your marketing campaign stink? 😷 While formulating an ideal campaign, we often dwell on the impact of words and visual appeal, yet how often do we contemplate the smell of a campaign? Scenting is one of the most powerful ways to build connections and forge lasting memories. I thought this campaign by Nest was brilliant. Click to read about how Nest New York partnered with the Fifth Avenue Association to scent an iconic stretch of Manhattan’s Fifth Avenue. https://lnkd.in/g9KvdeCG #scenting #pr #publicrelations #marketing #hospitality #tourism #lifestylebrands #influencer #verticalvideo #hospitalitymarketing #travelmarketing #lifestylemarketing

Learn how the Stanley brand tapped into the power of consumer marketing via social media to increase its company-wide revenue from $74 million in 2019 to $750 million in 2023. https://ow.ly/mMTw50QpgsW #marketinglogix #marketing #consumermarketing #socialmedia #brand #brandrecognition #influencers #stanley

Learn how the Stanley brand tapped into the power of consumer marketing via social media to increase its company-wide revenue from $74 million in 2019 to $750 million in 2023. https://ow.ly/3cAT50QpgsX #marketinglogix #marketing #consumermarketing #socialmedia #brand #brandrecognition #influencers #stanley

Super interesting article here by my colleague Ilze du Toit, which explores the concept of pre and post-luxury. For UHNWIs and billionaires, there's a point in time when luxury goods become irrelevant and lose their significance as they no longer feel the need to signal their wealth. For luxury marketers targeting this audience, this is when it's about selling the 'experience' above all else. Click below to read more ⬇

When life gives you fodder for Musings, you take it! The laundry piled up in the process, but it was all worth it! #Influencers #marketing #advertising #branding #themarketingdemocracy #smallbusiness

Interesting article about popular social media influencers in the organizing industry, including their business background and focus. While some viewers love the over-the-top organization posts, others frown upon their display of overconsumption, negative environmental impact and unrealistic time and upkeep requirements of an ultra-organized lifestyle. #professionalorganizer #overconsumption #consumerism #industryinfluencer #aptos #santacruz #monterey

An interesting shopping trend involving 'dupes' is emerging, as reported by 7NEWS Australia. This rising consumer trend is gaining momentum on social media, offering the opportunity to experience luxury on a budget. Link to the news: https://lnkd.in/gHJavG5u This is somewhat relevant to some of the influencer marketing research that many people are exploring. On another note with a link to the influencer marketing element, Sara Quach (Griffith University) and Isaac Cheah (Curtin University) have a study on "The power of flattery: Enhancing prosocial behavior through virtual influencers" (Psychology & Marketing). This study examines the role of influencer flattery in driving the prosocial behavior of social media users. Specifically, the research investigates how flattery and humanlike appearance influence the perceived authenticity of VIs and the subsequent prosocial behavior of social media users. Link to the research paper: https://lnkd.in/gQ8nzcAW University of Southern Queensland

While influencer marketing may seem budget-friendly, the hidden costs are significant. Saturation in the market often leads to diminishing returns, making it tough to stand out. Authenticity can suffer when influencers promote too many products, and tracking real ROI remains a challenge. Brands must invest in the right partnerships, which aren't always cheap, and risk diluting their message. Is it worth the risk for your brand? #InfluencerMarketing #BrandIdentity #MarketingChallenges #ROI #DigitalMarketing https://lnkd.in/dfiSmnp6

As we continue to expand awareness and trial of the Konnected Joe (by Kamado Joe/Middleby Outdoor) beyond national food, lifestyle, tech media and influencers, it's fun to see local folks like Jason DeRusha enjoying it and sharing with his followers. If you're looking for that perfect Father's Day gift, check out his list of curated goods in this gift guide! #foodies #outdoorliving #earnedmedia #influencermarketing #giftguides

Influencer Strategy – Paris Hilton’s Pink Uniform This Smart Company article details how Felicity Rodgers, founder of Australia-based uniform provider Cargo Crew, uses influencers to promote her brand. Producing uniforms for hairdressers, florists, mechanics, event teams, bakers, etc. – she emphasizes fashion and was excited to learn that Paris Hilton was wearing one of her pink uniforms for a segment with Chef Bae. Please take 1 minute to read how Cargo Crew managed this feat, a lesson for all of us in nurturing influencers in our market. What influencers do you need to support your brand? 💻 https://lnkd.in/dP2V9Z7b