Jon Giegengack’s Post

"YouTube consistently ranks as the most popular streaming service on U.S. televisions, surpassing the companies it once tried to emulate. The platform’s unlikely ascent to the top of the leaderboard shows that more than a decade into the streaming era, the internet has continued to change the nature of TV and the habits of viewers." The biggest streaming company in the world took the title without any original content. In this streaming moment, success can come in any way, shape, or form. Talk to one of our Matchpoint experts to find out how we can help you scale your streaming business faster than ever before. https://lnkd.in/eBge2pdq https://lnkd.in/dWzMEHDF

Is Youtube TV part of your CTV mix? YouTube accounted for 10.6% of all TV viewership compared to Netflix’s 7.5%, according to Nielsen’s Gauge report, which measures the most-watched streamers each month. That was up from December of 2022, when the platform hit 6% compared to Netflix’s 7%. YouTube also ranked No. 1 on Nielsen’s Media Distributor Gauge Report, which measures the most-watched media distributors on a monthly basis. And in July, streaming on YouTube surpassed Disney’s total viewership, 10.4% compared to the 9.9% seen by the whole of The Walt Disney Company. (While only Disney+ appears on the Gauge report, the total for the Disney-owned Disney+, Hulu and ESPN+ appears in the Media Distributor Report.)

The internet landscape continues to evolve as YouTube, once famed for viral videos, now dominates TV screens, outperforming Netflix, Disney+, and Amazon Prime. Surpassing its former competitors, YouTube is now the most-watched streaming service. This unexpected rise showcases how the internet has reshaped TV consumption.

Discover the evolving landscape of American TV viewing habits in 2024 - from streaming dominance to the resilience of traditional cable. This insightful infographic reveals key trends shaping the future of entertainment consumption: https://lnkd.in/gFvuzJjH #marketingandadvertising #MediaInsights #DigitalEntertainment #MediaConsumption

RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the ‘Streaming First’ philosophy, RATHERGOOD TV is not just keeping up with the industry trends; it’s setting them. https://lnkd.in/eFDs3-8E

Unlock the future of TV! 📺 Dive into insights from Alison Gensheimer, Nielsen’s Head of Marketing, as she explores the convergence of linear and streaming TV. Understand what “watching TV” means today and optimise your media plans for maximum ROI. Read the full article now: https://bit.ly/46c1kXj

📺 YouTube: The Most-Watched Platform on TV! 🚀 It’s official – YouTube is the most-watched platform on television. YouTube now makes up 10.4% of all TV viewing in the U.S. and it’s clear they’re embracing the spotlight with their sleek new TV app design. As more of their viewers shift to streaming on the big screen, YouTube's latest update leans into the living room experience. From a more intuitive interface to enhanced visuals, the platform is positioning itself as the go-to hub for entertainment, news, and everything in between. Whether it's publishers, broadcasters, or creators everyone is taking note. The move not only reflects the changing way we consume content but solidifies YouTube’s dominance in the TV space. 📊📱

#SNData: Major streamers are more likely to be the “first place” people turn to watch TV in the U.S. Major SVODs combined now surpass live TV as the "first place to turn to watch,” according to Hub Entertainment Research's latest "Decoding the Default." However, the report showed that, while Netflix may be a streaming leader, other streaming services and even traditional cable are still default choices for many viewers. In a landscape of endless viewing choices, the services that viewers turn to first are the ones that consumers engage with most and are least likely to cancel.

Cancel is becoming a norm in OTT video streaming services when it used to be a niche behavior. With the plethora of services available, why pay for services when you do not use this often enough. Thanks Justin Halim for sharing this article from nytimes

"YouTube consistently ranks as the most popular streaming service on U.S. televisions" How YouTube Took Over Our Television Screens The platform first known for viral videos now attracts more viewers on TVs than Netflix, Disney+ or Amazon Prime Video. = The market has changed more over the last 4 years than over the last decades! Another good reason for creatives to recognize the need to understand the "business" part of "film business"! (Full article below)