JON MICHAIL’s Post

Maximizing Impact: Adjusting Your Posts for LinkedIn and Instagram Kelley and Claire Louise from KC Socials during their podcast episode discussed the etiquette of each platform. LinkedIn and Instagram, for example, cater to different audiences and require distinct approaches. On Instagram, the focus is on vibrant visuals, catchy lingo, and dynamic content. It's all about the glitz, sparkles, and engaging your audience with sound and movement. LinkedIn, however, is a more professional space. While you can use the same images and even the same copy across platforms, you should "professionalise" your LinkedIn posts. This means toning down the slang and crafting a message that resonates with the business-oriented audience. If your brand's voice is casual and slang-heavy, that's fine for Instagram, but you'll want to adjust your tone for LinkedIn. This small effort shows your followers that you respect the nuances of each platform and are dedicated to providing them with tailored content. Remember, while Facebook is quite similar to Instagram, LinkedIn stands apart. By making these adjustments, you not only maintain professionalism but also engage more effectively with your audience on each platform. Watch full episode here;https://zurl.co/taBI To connect with KC Socials https://zurl.co/UtqV Kelley and Claire Louise from KC Socials are both part of the NoLimits Business Community, to join us FREE; https://zurl.co/f5JE #SocialMediaEtiquette #LinkedInTips #InstagramMarketing #ContentStrategy #ProfessionalBranding #SocialMediaManagement #DigitalMarketing #EngageYourAudience #PlatformSpecificContent #MarketingTips

Ever wonder why platforms distribute other peoples content more than yours? Have you considered that maybe those accounts have established a brand parternship with those platforms? Let me explain… Building brand trust with the actual platform you are producing content for is absolutely crucial when it comes to to branding in 2024. I break this concept down into a very simple example to better help illustrate what this looks like if you actually owned the audience. I have to give credit to my good friend and fellow entrepreneur Jacob Wade with www.roadmapmoney.com He is killing the game on YouTube, and on Friday morning we had an amazing conversation where he shed some light on this topic. I am going to be releasing a podcast this Tuesday that covers this and more all around branding in 2024. Start thinking about building a relationship with #linkedin, #facebook, #youtube, #instagram, #tiktok, etc. work towards creating “brand partnerships” with these platforms, much like how we build brand partnerships with other companies. #brandingin2024 #brandtrust #brandpartnerships #branding #justbehumans

Stop chasing followers. Start chasing engagement. Here’s why: If your followers grow but your engagement percentage doesn’t, the algorithm sees it—and your organic reach takes a hit. Instead: ✅ Create content that sparks conversations. (Unique angle/insight) ✅ Add value that your audience can’t ignore. (Think about them, not you) ✅ Build relationships, not just numbers. (Commenting & connecting) Platforms favor accounts that align with their priorities: meaningful interactions and consistent value. Before most podcast recordings, our producers often walk through our listener persona to remind everyone WHO we are here for. Followers don’t build brands. An engaged audience does. 🎬: Searching For Maximum Flavor x Speakerbox Media 🌟: Chef Adrianne Calvo #ContentStrategy #Branding #DigitalMarketing #ContentMarketing

Brands: Want to work with top creators? Avoid these red flags, straight from the mouths of creators! Creators today are savvier than ever, and they can spot red flags from a mile away. Here are the TOP 3 biggest turn-offs that can make influencers say “no, thanks” to your outreach: 🚩 Expecting Creators to Cover Product Costs Asking creators to purchase your products to participate in a campaign? That’s a dealbreaker. It’s standard for brands to provide the necessary products to their collaborators—anything else shows a lack of investment. 🚩 Lack of Creative Freedom or Personalization Creators know what resonates with their audience. When brands try to control every detail without allowing for personalization, it feels inauthentic—and audiences can tell. Let creators bring their unique voice to your brand for the best results. 🚩 Unprofessional Outreach Poor spelling, wrong handles, or sending emails via a personal address instead of a business email—these missteps make a brand seem unprepared and can turn creators away before the conversation even begins. And there is more! To build trust and attract the right creators, approach partnerships with transparency, respect, and a clear value exchange. Check out the full Ready Set Click! podcast episode here: https://ow.ly/QE1550U225T #InfluencerMarketing #BrandPartnerships #Upfluence #ContentCreators #CreatorEconomy #MarketingTips

⬇️ Here are some MASSIVE value bombs from the Head of Instagram in his new podcast with Colin and Samir. Head of Instagram Adam Mosseri recently shared valuable insights in an interview with Colin and Samir shedding light on what drives post reach on Instagram. Few of them are: ➡️ The most important metric for reach is now "Shares per Impression." ➡️ Instagram is emphasizing AI-based content recommendations similar to TikTok's "For You" feed. ➡️ Over half of the time spent on Instagram is now on video. ➡️ Short-form videos promote more connection and engagement. On the document attached below are some key takeaways and actionable steps to enhance your Instagram game. P.S: What do you think the new era of Instagram will be? #socialmediamarketing #socialmedia #branding #brandbuilding #organiccontent #marketing

Struggling to make the most of Instagram’s features? You’re not the only one. Many users find it challenging to keep up with all the latest tips and tricks. It’s easy to feel like you’re missing out on opportunities to grow your presence. But there’s help. In my latest podcast episode, I share Instagram’s top tips straight from the source, helping you: - Enhance your engagement - Grow your following - Maximize your Instagram strategy Don’t let confusion hold you back. Get insider advice to elevate your Instagram game. In the fast-paced world of social media, staying updated is crucial. Make sure you’re using Instagram to its fullest potential. What new strategy will you try today? #InstagramTips #SocialMediaStrategy #DigitalGrowth

If you’re not good at it right away, it (and you) must be a failure. This mentality is everywhere in business and marketing, and it will sink you before you even learn to dog paddle. Marketing your business takes time! Even if you’re already good at it—as in, posting content, consistent and targeted messaging, using the right channels—it’s still going to take a minute for your audience to notice you. You can’t post your excellent posts on LinkedIn for one week and expect the clients to come pouring in. A once-a-week blog post on your website won’t establish you as an expert if you stop after one month. The first episode of your podcast or your first TikTok probably won’t go viral (and that’s not a measure of success, anyway, but that’s a rant for another day). It can take a few months of strategically publishing content before you see any real change. If you’re starting now, give it 6 months. Track your content so you can see your growth and find where people in your target audience engage with it. Do audience research to see what you can post that will be most helpful and actionable for your audience. And make sure you have a strategy—you’ll get to your goal and find the people who need you faster. It will still take time, and you might not be good at it or see results right away. That doesn’t mean you should give up. It’s the opposite, actually. Keep going, and let yourself learn. #ContentStrategy #ContentMarketing #BusinessGrowth

You’re not overwhelmed, you just need a plan. 🎯 Start by identifying your brand's unique voice and leverage AI-driven tools for content creation. Engage your audience by sharing compelling stories through video and podcasts. 📹🎙️ Consistency is key—schedule posts and interact with your followers regularly. Ready to elevate your brand? Experience Seamless Social Media Management! 💬 Comment below with your favorite strategy! #SocialMedia #BrandEngagement

📣 Expand Your Reach! 🌐📢 In today's competitive marketing landscape, having just one medium to communicate your message is simply not enough. Whether it's your website, social media, a podcast, or a YouTube channel, relying solely on one platform limits your ability to reach your ideal clients effectively. 🚫🌍 To truly maximize your impact, it's crucial to diversify your marketing channels and explore multiple avenues to engage with your target audience. By doing so, you can ensure that your messaging is reaching a wider audience and resonating with different segments of your market. 🎯💼 Remember, a well-rounded marketing strategy is key to staying ahead of the game and capturing the attention of your potential customers. So, don't settle for just one way of getting your message out there! 📲💥 #ExpandYourReach #DiversifyYourMarketing #MaximizeYourImpact

Good advice as we navigate the quickly cha ging marketing arena!