This research suggested that 80% of travel companies plan to increase their use of AI specifically in the year ahead. With nearly a third (32%) expecting it to have the biggest impact on customer service and customer experience. Spike Insight have an additional view ... AI data modelling which predicts outcomes can improve targeting, bookings and revenue Eg. Identifying (and ranking) which customers are most likely to book again? Thanks TravelTech Show for sharing these results. #Travel #Insights #AI #PredictiveModelling
Intriguing stats. AI's predictive powers seem promising.
Love this! Thanks for sharing.
Managing Director at Let’s Run Marketing
5moThat's going to be a powerful use of AI. Have you seen this happening already? Using that data and lining it back into social and email platforms to nudge customers at the perfect time would make a lot of sense.