Jon Spiro’s Post

What's new... Another great article from EMARKETER and Daniel Konstantinovic. Connected TV is continuing to grow and will not stop. Keynes Digital uses industry experts for you to have 100% confidence and a full understanding of how CTV can help net new eyeballs and drive high quality traffic, AND positively impact all other paid media channels. If you want to learn why CTV works, but most importantly how you can start to take advantage of the rapidly growing channel, feel free to comment below or grab some time on my calendar. #ConnectedTV #Programmatic #CTV #KeynesDigital #Advertising #PaidMedia

History repeats itself in the world of digital advertising! 🚨 Buyer beware. If you're investing in Connected TV (CTV), you need to control the buy and know exactly what you're getting—or risk getting fleeced. We've seen this before when online video first hit the scene: the confusion between mobile vs. desktop, audio on vs. off, auto-play vs. user-initiated. The same pitfalls are showing up again in CTV. As this https://lnkd.in/gDEjVJDh points out, there are a lot of unknowns, and it's crucial to ask the right questions: Where will your ads actually appear? Are you reaching real viewers or bots? What’s the true ad completion rate? Make sure you're getting what you pay for—demand transparency, dig into the details, and never stop questioning. #CTV #DigitalAdvertising #AdTech #Transparency #MediaBuying

The CTV Code: Breaking down measurement metrics. A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns. Nikhil Kumar, Siddharth Dabhade, Santosh R, Venugopal Ganganna  #CTV #ConnectedTV #Advertising

📺 Connected TV (#CTV) is revolutionizing the way brands connect with their audiences. With its interactive and personalized approach, CTV is offering a holy grail of advertising opportunities. From niche channels to out-of-home experiences, CTV is changing the game. This is the best way right now for advertisers to stay ahead of personalization trends.💡 #CTV #FutureOfTV #AdvertisingInnovation

https://lnkd.in/dwnmABb8 LIVE CONTENT: Perfect for TV sync AUTOMATION: Sacalable and personalised with programmatic buying and curated marketplaces PRICE: Premium based which associates well with fraud safe, brand safe and trusted media KEY METRICS: 100% in-view. The adverser pays for an ad which is 100% rendered and viewed throughout DIGITALLY CONNECTED: Bye bye consumer journey tracking gaps which exist with traditional TV / linear TV

🚀 Panel Highlight: The Future of Measurement in Advanced TV Advertising Ready to conquer the evolving landscape of CTV measurement and attribution? Join us on September 25 at 1:00 PM for a dynamic session with industry pioneers uncovering the latest methodologies and technologies shaping the future of ad measurement. 🧠 This is your chance to stay at the forefront of CTV innovation. Secure your spot at the StreamTV Advertising Virtual Summit now! 🔗 https://loom.ly/n41jWrI #StreamTVSummit #Advertising #StreamingMedia #VirtualEvent

With CTV growth not set to slow any time soon, this is an interesting read highlighting Samsung Ads top 5 CTV trends for 2024. https://shorturl.at/kDHM0 #AdTech #CTV #ConnectedTV #TVAdvertising #Advertising

CTV Underperforms Advertising Expectations, Mostly Cannibalizes Linear Ad Spend - Connected TV offers a lot of advantages to advertising, who should be able to utilize web-based technologies to deliver dynamic and more-targeted ads than ever. This was supposed to revolutionize TV advertising, bringing all the benefits of online advertising to the TV screen, and creating opportunities for new smaller advertisers to take advantage of affordable and targeted reach. Unfortunately, this hasn’t happened on as large a scale as was hoped for. Much of current CTV ad spending seems to be coming right out of what would otherwise be linear ad spending. In other words, the same advertisers are putting the same ads in the same programming, which doesn’t leverage any of the promised advantages of CTV. This seems to suggest traditional brands using Nielsen numbers to target streaming ads. Analysts have lowered their forecasts for CTV ad growth, even as FAST services surge and SVOD players jam in more ads. We at FreeCast intend to offer in coming days "Experiential Data", "Hyper-Targeted Leads Based Data" and a new platform that will guarantee to fill, no fills. #freecast #nextgenstreaming #streamingwars #nomoreappdiving https://lnkd.in/eKx7kBKY

Ready to make the most out of Connected TV (CTV) advertising? Check out our latest case study with the The Trade Desk to discover MiQ's four pillars of success: 1. Campaign Performance: Benchmarking efficient cost per unique household reach. 2. Inventory Quality: Ensuring high-quality placements with private marketplace deals. 3. Audience Saturation: Managing overlap with frequency controls. 4. Cost Efficiency: Achieving significant cost savings compared to peers. Unlock these strategies for your brand and elevate your CTV campaigns! Dive into the details and see how MiQ can transform your advertising efforts. Read the full article here! #AdvancedTV #CTV #programmatic

CTV & OTT are close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer. Many individuals use CTV and OTT interchangeably. CTV advertising exclusively occupies the television screen, excluding ads on computers, phones, tablets, and other non-TV devices. OTT video is transmitted over the Internet, similar to CTV, but appears on computers, phones, tablets, and more. You can find the article here from eMarketer on the difference. https://bit.ly/3Pd5dnv All ad impressions are not the same. CTV is full-screen, people build rooms around their big screens, making CTV a central point of interaction. CTV ads frequently capture multiple viewers, and have a substantially higher video completion rate than smaller devices. This contrasts with the small size of OTT ads on phones, and the potential oversight of OTT ads on computers if the viewer is focused on a different tab. The discrepancy between CTV and OTT is evident. CTV is a marketers equalizer CTV is the equalizer, shifting power and influence from major media conglomerates to savvy marketers and advertisers. Unlike traditional approaches that rely on buying programs, targeting Age and Gender, and hoping to reach your ultimate customer, CTV targets audiences. It enables advertisers to hone in on specific in-market, interested, qualified audiences. With a meticulously crafted CTV campaign and a precisely defined target audience, smaller budgets can effectively compete with industry giants, yielding meaningful results for marketers. Lets talk CTV