Alexandre Callay’s Post

What's new... Another great article from EMARKETER and Daniel Konstantinovic. Connected TV is continuing to grow and will not stop. Keynes Digital uses industry experts for you to have 100% confidence and a full understanding of how CTV can help net new eyeballs and drive high quality traffic, AND positively impact all other paid media channels. If you want to learn why CTV works, but most importantly how you can start to take advantage of the rapidly growing channel, feel free to comment below or grab some time on my calendar. #ConnectedTV #Programmatic #CTV #KeynesDigital #Advertising #PaidMedia

Ready to make the most out of Connected TV (CTV) advertising? Check out our latest case study with the The Trade Desk to discover MiQ's four pillars of success: 1. Campaign Performance: Benchmarking efficient cost per unique household reach. 2. Inventory Quality: Ensuring high-quality placements with private marketplace deals. 3. Audience Saturation: Managing overlap with frequency controls. 4. Cost Efficiency: Achieving significant cost savings compared to peers. Unlock these strategies for your brand and elevate your CTV campaigns! Dive into the details and see how MiQ can transform your advertising efforts. Read the full article here! #AdvancedTV #CTV #programmatic

It is undeniable that Shoppable TV will be the Next Wave of Advertising 🌊 Shoppable TV, the fusion of Connected TV (CTV) and Retail Media, holds immense potential for the advertising industry. However, it's crucial to acknowledge the challenges that need to be addressed to fully harness its power. 🚧 The shift in consumer behavior towards Ad-Supported Video on Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) platforms has fueled the adoption of Shoppable TV. Yet, obstacles such as seamless payment processing, personalized recommendations, and real-time inventory updates within the CTV interface remain. Despite these hurdles, the reach of CTV is undeniable: - 85% of US households are CTV enabled 🇺🇸 - Roku alone reaches 81 million households and 130 million people daily 📺 - Significant portions of internet users in Mexico (67%), Argentina (61%), and Brazil (50%) are CTV viewers 🌎 - India (79M), UK (42M), and Canada (23M) also have substantial CTV viewership 🌍 CTV and Retailers' first-party data are becoming indispensable in a cookieless world. However, Shoppable TV requires more interactive and immediate consumer engagement. To measure success, new retail metrics like incremental reach, audience composition, brand lift, offline attribution, engagement, conversion metrics, and view-through will be essential. 📊 Focusing on the consumer experience is paramount. It's not just about reaching the audience but engaging them in meaningful dialogue. 🤝 Retailers, brands, and adtech players must collaborate openly to navigate this evolving ecosystem, ensuring that the power of CTV and retail media is harnessed responsibly and effectively. By putting the consumer experience at the center, we can unlock the full potential of this exciting convergence. How do you envision the Shoppable TV user experience evolving in the next 5 years? Data from: EMARKETER, Comscore, Inc., and IAB. USD Billions and % of CTV ad spending. #ShoppableTV #RetailMedia #CTV #DigitalMarketing #Advertising

Jon Walsh, #Xenoss Brand Ambassador and founder of JobsInAdtech.com and The Adtech Chat Community, connected with leading CTV experts at MAD//FEST LONDON to gather the freshest industry insights straight from the source. We’re thrilled to share these insights in our latest blog posts: 🔸 State of CTV market and emerging trends for 2024: https://lnkd.in/gjHgCG_S 🔸 Connected TV advertising landscape and regional insights for 2024: https://lnkd.in/e5WFMAG4 🔸 Breakdown of the top CTV advertising platforms and connected TV ad servers: https://lnkd.in/gbHXJMxV Today, we spotlight Tanguy Van Ingelgom, CEO at Ted Jordan SRL, and his expert take on the emerging trends in CTV and its rapid embrace of programmatic advertising: "Although CTV wasn't initially programmatic, it has rapidly embraced and integrated programmatic technologies over the past decade, increasingly gaining traction in the advertising landscape. In the programmatic advertising sector, CTV is becoming significantly more prominent: 🔸 Netflix is collaborating with platforms like The Trade Desk and Google Display & Video 360 🔸 Broadcasters are adopting segmented advertising, tailoring specific ads to different viewers during live TV. 🔸 Streaming VOD continues to evolve. 🔸 Key players such as Magnite aggregate publishers and leverage extensive data, partnering with firms like Nielsen and LiveRamp. This expansion makes CTV more accessible, allowing advertisers to target desired audiences without the previously required substantial investment." Curious to learn more? Get the scoop from CTV pros in our latest blog posts! Links in the comments! 👇 #CTV #AVOD #FAST #Streaming #AdTech #Programmatic #MarTech #Publishers #ads #fastchannels #adspend #CTVAdTrends #CTVStatistics #streamingtv #ctvadvertising #streaming #connectedtv

In the dynamic world of Connected TV (CTV), don't limit your brand to premium channels. Long tail CTV offers immense opportunities often overlooked by advertisers. Check out this article written by my colleague Hailey Deneberg to learn more about why CTV advertisers should think beyond premium channels. #gumgum #CTVAdvertising #RTB #programmatic https://lnkd.in/eGSUB2EC

The evolution of Connected TV (CTV) advertising at Cannes Lions highlights a pivotal moment in the industry's digital transformation. With streaming dominating viewing habits and ad spending shifting accordingly, there's a profound opportunity to innovate in personalized ad experiences. Maximizing data-driven insights and creative potential in CTV promises to reshape how brands connect with audiences, marking a dynamic shift towards more engaging and measurable advertising strategies. 📺💡 #CTV #Advertising #Media

CTV & OTT are close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer. Many individuals use CTV and OTT interchangeably. CTV advertising exclusively occupies the television screen, excluding ads on computers, phones, tablets, and other non-TV devices. OTT video is transmitted over the Internet, similar to CTV, but appears on computers, phones, tablets, and more. You can find the article here from eMarketer on the difference. https://bit.ly/3Pd5dnv All ad impressions are not the same. CTV is full-screen, people build rooms around their big screens, making CTV a central point of interaction. CTV ads frequently capture multiple viewers, and have a substantially higher video completion rate than smaller devices. This contrasts with the small size of OTT ads on phones, and the potential oversight of OTT ads on computers if the viewer is focused on a different tab. The discrepancy between CTV and OTT is evident. CTV is a marketers equalizer CTV is the equalizer, shifting power and influence from major media conglomerates to savvy marketers and advertisers. Unlike traditional approaches that rely on buying programs, targeting Age and Gender, and hoping to reach your ultimate customer, CTV targets audiences. It enables advertisers to hone in on specific in-market, interested, qualified audiences. With a meticulously crafted CTV campaign and a precisely defined target audience, smaller budgets can effectively compete with industry giants, yielding meaningful results for marketers. Lets talk CTV

As streaming services continue to grow, advertising dollars are swiftly following—from traditional linear TV to Connected TV (CTV). 📺 Why is this happening? Simple: money follows eyeballs.  📈 Our latest article looks at why advertisers are making the switch to CTV. From increased viewer targeting precision to cost efficiencies, the reasons stack up. And with a predicted growth in ad spend on CTV reaching nearly $100 billion by 2027, it's clear this is more than just a trend—it's the future of TV advertising. 🚀 Whether you're curious about the shift or looking to optimize your own ad campaigns, take a moment to check out our insights. No sales pitch, just a knowledge resource to keep you ahead in the digital game. 💡 🔗 https://lnkd.in/gch5K6-w #CTV #DigitalAdvertising #MediaBuying #MarketingTrends

Just read this article on AdAge, talking about CTV insights for 2024. Here are the highlights: 1️⃣ FAST Channels & Brand Safety: The rise of Free Ad-Supported Streaming TV (FAST) channels is reshaping viewership. Advertisers, take note of brand safety considerations in this dynamic space. 2️⃣ Outcome-Driven Performance: With increased ad dollars flowing into CTV, the focus shifts to tangible business results. Attribution tools and advanced measurements are now crucial for demonstrating ad-spend effectiveness. 3️⃣ Coviewing Matters: Coviewing emerges as a valuable metric, influencing engagement and offering a unique perspective for advertisers to explore. 4️⃣ CTV in Elections: Streaming TV plays a crucial role in the 2024 election cycle, providing advanced targeting and dynamic creative capabilities for political campaigns. Exciting times ahead! How do you see these insights shaping our advertising strategies in 2024? 🚀 #CTVAdvertising #MarketingTrends #BrandSafety #Coviewing #2024Insights 👉 Dive in here: https://lnkd.in/g_S-jmPU

CTV Underperforms Advertising Expectations, Mostly Cannibalizes Linear Ad Spend - Connected TV offers a lot of advantages to advertising, who should be able to utilize web-based technologies to deliver dynamic and more-targeted ads than ever. This was supposed to revolutionize TV advertising, bringing all the benefits of online advertising to the TV screen, and creating opportunities for new smaller advertisers to take advantage of affordable and targeted reach. Unfortunately, this hasn’t happened on as large a scale as was hoped for. Much of current CTV ad spending seems to be coming right out of what would otherwise be linear ad spending. In other words, the same advertisers are putting the same ads in the same programming, which doesn’t leverage any of the promised advantages of CTV. This seems to suggest traditional brands using Nielsen numbers to target streaming ads. Analysts have lowered their forecasts for CTV ad growth, even as FAST services surge and SVOD players jam in more ads. We at FreeCast intend to offer in coming days "Experiential Data", "Hyper-Targeted Leads Based Data" and a new platform that will guarantee to fill, no fills. #freecast #nextgenstreaming #streamingwars #nomoreappdiving https://lnkd.in/eKx7kBKY