Josephine Howe 🐎’s Post

Ready to accelerate your #Microsoft #Ads? See how Maven Collective Marketing can be your trusted partner!

Exploring the depths of collaboration! Check out this intriguing piece from MediaPost: "How Far Will Google and Microsoft Go to Collaborate?" As tech giants Google and Microsoft navigate evolving landscapes, their collaboration efforts are garnering attention. This article delves into the potential synergies and implications for both companies and the broader digital ecosystem. Don't miss out on understanding the future of tech collaboration! #Google #Microsoft #TechTrends https://lnkd.in/dkEi-2C4

📈 Microsoft's Advertising Empire on the Rise! 🚀 In a game-changing revelation, Microsoft's advertising solutions are emerging as formidable contenders in the industry. Curious to dive deeper into the story? Unlock the full details in our article here: https://lnkd.in/dHfjEJuF

Why Your Business Needs to be on Google, Bing, Apple, and Facebook Learn why it's important to have a presence on Google, Bing, Apple, and Facebook for maximum online visibility. Rob explains the different search networks and virtual assistants that rely on these platforms, emphasizing the significance of Facebook in today's digital landscape. Don't miss out on potential customers by neglecting these key platforms. #GoogleBusinessProfile #OnlineVisibility #DigitalMarketing #SearchNetworks #VirtualAssistants #FacebookImportance #OnlinePresence #GoogleAssistant #AppleMaps #BingCortana

Why Your Business Needs to be on Google, Bing, Apple, and Facebook Learn why it's important to have a presence on Google, Bing, Apple, and Facebook for maximum online visibility. Rob explains the different search networks and virtual assistants that rely on these platforms, emphasizing the significance of Facebook in today's digital landscape. Don't miss out on potential customers by neglecting these key platforms. #GoogleBusinessProfile #OnlineVisibility #DigitalMarketing #SearchNetworks #VirtualAssistants #FacebookImportance #OnlinePresence #GoogleAssistant #AppleMaps #BingCortana

Even if the cookie will deprecate a bit later, you don't have to wait to plan out your strategy. Others are taking the lead already - and there are many strategies available for your business needs. Microsoft Monetize can work with Publisher Provided ID feature to ensure you can continue beyond the cookie. Learn one such use case!

▶ Next up in our #SuccessStorySeries --> First-ID, who partnered with Microsoft Advertising with a goal to help buyers reach their campaign objectives easily and on any browser.   This approach utilized our Microsoft Monetize Publisher Provided ID feature (PPID) and the Microsoft Curate platform to combine publisher's own first party data with First-id's powerful identifier. See results in the full success story here: https://lnkd.in/dqX845fs #SuccessStories #MSASuccessStory #MSAPartner #MSAInsights

This seventh post in our #DMA series covering the different gatekeepers under the new EU Digital Markets Act, focusses on Microsoft. Microsoft will need to comply with the obligations set out in the DMA for its Windows operating system and its social media platform LinkedIn. However, Microsoft convinced the European Commission not to include Microsoft’s browser Edge, its search engine Bing and its advertising business within the scope of the DMA.   The obligations Microsoft will need to comply with as a gatekeeper include: - allowing users to change default settings easily; - maintaining fair and non-discriminatory general conditions of access for other businesses; and - not giving preferential treatment to its own products and services. Microsoft has largely escaped the close scrutiny from regulators that has been felt by other tech giants in recent years. However, in July 2023, the European Commission opened an investigation in respect of Microsoft Teams, to consider whether Microsoft infringed competition rules by tying or bundling Teams to Office 365 and Microsoft 365. It will be interesting to see whether Microsoft manages to maintain a low profile under the DMA regime. 

This. Is. Big. Working across so many individual retail media networks is one of the biggest challenges I hear from brands and media buyers and we know it isn’t sustainable in the long term. Here’s a big step to helping address that fragmentation. Exciting day for Criteo and Microsoft Advertising 🚀