Josh Blair’s Post

Navigating the complexities of media measurement? I think every marketer has been there, especially with cookies going away. I get it can be a struggle, but we want to help at Quad. Check out this insightful column on media measurement and let me know how we can help you craft your media mix.

85% of Marketers Rely on Manual Spreadsheets for Media Planning Know more:- https://lnkd.in/duVmRZvp Guideline #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

The inefficiencies that come with relying on outdated, spreadsheet-based processes cost marketers millions. That's why we've developed a comprehensive planning platform that provides automation, real-time analytics, integration, and global collaboration capabilities.  If you're looking to move beyond manual spreadsheets and unlock the power of AI-driven media planning, reach out to learn more about Guideline #MediaPlanning.

Let's talk about adding a new channel to your media plan. When you're already analyzing your evergreen media and existing spend through a marketing effectiveness platform, introducing a new player brings unique challenges. You're not just adding another channel; you're navigating a new set of metrics specific to that platform. You might try tagging that media, but if it's upper-funnel media, it will probably be understated or not even show up in Google Analytics. This is an age-old problem in the world of media planning. At @Liftlab, we have a repeatable process for this. As soon as we hear the words 'new channel' from a customer, we say it's a new experiment. We highly recommend that the brand use a Diminishing Returns Experiment to understand: “At different spend levels, what happens to my total revenue?” “Could this new channel contribute to the top line in a measurable way, in a way that we can capitalize on?” Or in other words, “Did the incremental revenue from the new channel cover its costs?” I don't know many marketers that want to spend very long on a channel with ROAS less than one, i.e., if we give $1, we better be getting $1 back. Once we help the LiftLab customer build that muscle memory of seeing new channels as new experiments, then we can get into the details a little bit more. And quite often, brands elect to do what I'd call a Rollout Test. They concentrate their spend on a fraction of the country, anywhere from 20 to 50%, saving some of their budget that way, until they have more proof. They want to know that that dollar they're investing is bringing back more than $1. And if it is bringing back more than $1, how far can they scale that investment? When they are armed with that information, they're now in a position to make this a permanent member of the media plan and a nationwide campaign, as it should be. #marketingeffectiveness #marketing #mediaplan

Colling Media’s Two First-Places in AZ Big Media Ranking Arizona 2024 Know more:- https://lnkd.in/dP_iHG7Q #collingmedia #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Attention metrics may be useful for understanding how consumers engage with your media, but what your business really needs to know is the media’s impact on sales. If you’re considering adding mailings to your media plan, to take advantage of what looks like cost-efficient advertising, then also consider what you need to put in place to know how well it’s working and get the most out of it

Busy media buyers and planners running multiple campaigns are looking to speed things up. But even though the clock is ticking, the smart money is on slowing down. That’s where better results begin. Check out our new report with Digiday to discover tactics and insights to help marketers break through the over-accelerated campaign cycle and achieve their goals. https://hubs.la/Q02GDBNN0 #DataCollaboration #DigitalAdvertising #Optimization

💡It's a simple question, but one that can be difficult to answer: How do you know if you should build a media measurement and testing practice with in-house resources, find a measurement partner, or land somewhere in between? We break it down for you. https://hubs.la/Q02t8zzw0 #marketingstrategy #attribution

8 Billion people are living on this planet and you sure as hell aren't selling to every single one of them. Maximizing your digital advertising spend isn't about the quantity of eyes; it's about capturing the right ones. 🎯 It's tempting to cast a wide net especially since ad platforms make it so easy to reach millions of people.  But honestly, you might as well be lighting your money on fire. 🔥 Here's a more strategic move: Filter out everyone who doesn't need your product/service. You may be left with a much smaller number but the difference is you are showcasing to the right people and your money is being spent efficiently. Quality > Quantity #DigitalMarketing #AdvertisingStrategy #TargetedMarketing #MarketingEfficiency #BusinessGrowth

My first article for UM. Discusses the value that media agencies provide to marketers. "The landscape of media agencies has evolved significantly, adapting to the dynamic needs of the modern marketing world. Traditionally seen as intermediaries focused on cost efficiency, media agencies are now positioning themselves as strategic partners capable of delivering a holistic set of services." "75% of marketers express a growing interest in strategic collaborations with media agencies beyond procurement. This shift emphasises the industry’s recognition of the multifaceted value that media agencies can bring to the table." https://lnkd.in/dJtutBTc