Peter Goss’ Post

Navigating the complexities of media measurement? I think every marketer has been there, especially with cookies going away. I get it can be a struggle, but we want to help at Quad. Check out this insightful column on media measurement and let me know how we can help you craft your #mediamix.

85% of Marketers Rely on Manual Spreadsheets for Media Planning Know more:- https://lnkd.in/duVmRZvp Guideline #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

🤔 As marketers, we continually strive to get more from our media budgets. One area proven to deliver the biggest gains is the accurate measurement of activity and generation of optimised media plans. 📊 However, numerous challenges exist, including cookie deprecation, the number of channels in play, and volumes of data. If you advertise at scale and are looking to improve this capability beyond traditional approaches like MTA and MMM, let us know! We are looking to work with 3 new marketing teams next quarter to assist them in achieving this. 🚀 #mediaoptimisation #attribution #mediaplanning

It's Q&A TUESDAY! Q: How do I set a media budget for my campaign? A: The media budget will depend on whether you have a new or established brand. While the approach is generally the same, new brands typically require more awareness (more reach and frequency) and will need to invest more. Your media planner can back into a media budget by figuring out the cost to deliver the ideal reach & frequency. If you're a direct marketer and already know the media cost per lead or cost per acquisition for your product or service, simply multiply that CPL or CPA by the number of new leads or acquisitions you want and this will put you in the ballpark for a media budget. If you're new to paid media, running a test campaign is a great way to start. Again, your media planner should be able to guide you through proper test budgets by media channel. Have a question for us? Put it in the comments below. https://buff.ly/40oF75A #qatuesday #mediabuying

Ads are performing horribly this week? Scale down. Ads are performing better this week? Scale up. Don't overcomplicate your media buying. Spend all your effort on what matters most - which is making banger ads 💰

Here’s a fantastic 44-page guide covering many aspects of measuring media effectiveness. No, I won’t make you comment on my post to receive the link. It’s right here - https://lnkd.in/e_FETRs7

Learn all about performance media marketing and how it can help you achieve your marketing goals! Check out our blog for valuable insights and strategies. Read more here - https://bit.ly/3Nrabey #performancemediamarketing #performancemedia #ppcadvertising

My first article for UM. Discusses the value that media agencies provide to marketers. "The landscape of media agencies has evolved significantly, adapting to the dynamic needs of the modern marketing world. Traditionally seen as intermediaries focused on cost efficiency, media agencies are now positioning themselves as strategic partners capable of delivering a holistic set of services." "75% of marketers express a growing interest in strategic collaborations with media agencies beyond procurement. This shift emphasises the industry’s recognition of the multifaceted value that media agencies can bring to the table." https://lnkd.in/dJtutBTc

Very interesting article by Nkateko Mongwe. 🤔

Media Planning: 4 Tips For Planning Your Digital Media Mix https://ow.ly/6e2050Qq22v