Josh McNeice’s Post

Plans to simplify Amazon Ads for SMBs are afoot - find out more in our latest mini blog, plus… 📦  How to turn a bad Amazon review into an opportunity for improvement? Our brilliant Account Director Becca Woollin explains all… 📦 In-house vs Agency vs AVS - What’s the right approach for your brand? Our upcoming Expert webinar* is here to help Vendor and Seller brands pin down the right path - we’ve got all the details and signup links you need… 📦  And as Amazon announce the launch of a discount storefront in the US, designed to take on Temu and Shein, we look at the implications for Sellers and offer top tips on how to come out on top. Tap the link for more! https://lnkd.in/gpj6wMze * Save the date! Thursday 25th of July, 10am - hope to see you there #ventureforge #amazonexperts  #amazonseller #amazonvendor #amazonads #amazongrowth

Did you know that our analysis of the Prime Big Deal Days 2023 showed that the October event offered 2.02% higher discounts than July's OG Amazon Prime Day? This shows just how big the October sale is for your consumers. As shoppers flocked to Amazon and other retail sales again this year, is your brand ready to capitalize? Maximize your Amazon Ads ROI with these game-changing insights: 1️⃣ Boost your Share of Search with smart keyword strategies 2️⃣ Optimize product content for higher discovery relevancy 3️⃣ Leverage pricing and availability data to outmaneuver competitors 4️⃣ Use ratings and reviews to drive conversions 5️⃣ Link Digital Shelf KPIs to real sales performance Remember: Top Amazon advertisers see 40% greater YoY sales growth and 30% higher ROAS! Don't miss out on this prime opportunity to skyrocket your brand visibility and sales. Dive into our old comprehensive guide to turn these major retail sale events into your biggest win yet! https://lnkd.in/ghYhB7rm #PrimeBigDealDays #AmazonAds #eCommerceStrategy #DigitalShelfAnalytics

What's the most important lever to pull on Amazon? 🤔   In it's current state - advertising...   I've talked to numerous historic accounts that started selling in the 2010-2015 range who have been hurting the past few years. 🤕   The environment on Amazon has changed, and businesses need to either adapt to the new environment or find other ways to grow their business, off Amazon.   Seeing that Amazon is ~40% of all ecommerce, it'll be hard to find a bigger lever to crank than Amazon for revenue growth.   So it really comes down to this -> Adapt or Die. ☠   But what does adapting look like for a historic account?   1. Understand that ads are a necessity. • When you think about what levers you can pull to grow on Amazon, advertising is the biggest, and most important.   • This is because organic rank is closely tied to sales velocity and pushing ads makes the largest impact to sales velocity. This will trickle down to organic sales as your rank improves.   2. But make sure those listings are ad ready first! • Many times, historic sellers haven't updated their listing in years. • Use fresh images explaining your unique selling points, and what social proof you have around your product. • Make sure those titles and bullets have been re-written and filled out!   3. Your products have a massive competitive advantage in terms of review count.   • Utilize ads to target up-and-coming products with less reviews than yours to re-route their traffic to your listing!   4. Have a healthy relationship with advertising   • Work backwards from a sales goal when setting your ad budget. Stick to the ad budget you allocated. The first month will be the toughest, and worst performing month for ads. Focus on making small optimizations to improve efficiency over time.   It's always tough to change! 😪   It might even feel like it's back to Day 1.   And that's okay. 🤝   You've overcome a lot of challenges to get to this point, time to overcome another.   In the spirit of Amazon, I'll leave you with a quote from Mr. Bezos himself:   "Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1."   #Amazon #ecommerce #advertising #digitalmarketing #ppc 

Amazon is a literal money printer for your DTC brand That might sound weird, but let me explain what I mean… As your listing matures, around the 8-12 month mark, 50 to 70% of your sales become organic That means, unlike Shopify, no paid ads are required to keep the product alive This is the perfect opportunity for your DTC brand to take your product to the next level. Here’s how: Amazon = The New SEO Amazon works exactly like Google SEO. All keyword searches. Amazon shoppers are also high-intent. So if your listing is at the top organically, you’re getting all the free traffic and sales. There are levers you can pull to appear higher in the search results. Hey, You’re Bleeding 25% to 35% of your Shopify sales bleeds over to Amazon Because Amazon is a trustworthy platform with fast shipping I’m talking all your abandoned checkouts / abandoned carts. It’s all going there. Best part? Amazon loves outside traffic. They'll reward you nicely. Just by being on Amazon, you’ll see a surge in sales. Guaranteed. Amazon Ads, The New Moneymaker Amazon is a pay to play platform We’ve spent millions across thousands of campaigns And the more you spend, the more Amazon will nudge you up organically I see this as a win-win since everyone spends money on ads TikTok Synergy The final lever to scale your brand big on Amazon. As more DTC brands get on TikTok Shop, Amazon wins as well These two platforms work synergistically Many shoppers are intrigued and end up going to Amazon to checkout TikTok = Curious shoppers. Amazon = High-intent shoppers If you look up to 9 figure brands like Ridge and Hexclad… Just know there’s one thing they all have in common. They’re everywhere - specifically Amazon They know how the Ecom ecosystem works And that’s why there is nothing stopping them from getting to their level The same’s true for you. You’re only one holding yourself back #ecommerce #ecom #amazon #amazonfba #fba

Selling on Amazon today v. 10 years ago. The fundamentals haven't changed, but ads are in a different stratosphere. ⏪ Looking back to when I first joined the Amazon world in 2015, content was king. Brands invested heavily into great imagery, lifestyle visuals, and descriptions highlighting key features and value props beyond just specs. It was also an exciting inflection point, as Amazon's advertising solutions for sponsored ads were just launching. This opened up a new avenue for brands to drive traffic to those content-rich listings through keyword campaigns and banners. ⏩ Fast forward nearly a decade, and the landscape has evolved drastically. You simply cannot sell on Amazon today without an advertising strategy and budget. While strong product content remains important, you need an advertising strategy to increase visibility and drive shoppers to your listings, especially with fierce competition. Over 50% of online shoppers now use Amazon to discover products. Amazon has become a pay-to-play platform. Brands must double down on this paid channel that the majority of consumers use as their first product search touchpoint. It's been quite the journey watching Amazon's ad solutions mature, but it's just the beginning. With new technology that's emerging, we're at another inflection point in the story of winning on Amazon where the name of the game is being efficient and effective with your ad dollars. #AmazonAI #AmazonSellers #AmazonAds

🚀💼 Ready to Amplify Your Local Business? Discover the Power of Amazon Display Ads - Even if You're Not An Amazon Seller! 🌐✨ In today's competitive local market, standing out is essential. With Amazon Display Ads, local businesses can elevate their visibility and attract targeted customers right in their community. 🏙️💡 Whether you're a service provider, restaurant, or retail store, Amazon Display Ads offers tailored advertising solutions to suit your goals and budget, helping you reach more local customers effectively. 💰📈 Don't miss out on leveraging the reach of the world's largest online marketplace for your local business - let's explore how Amazon Display Ads can supercharge your growth and bring more customers through your doors! 💪🌟 #AmazonAds #LocalBusiness #BusinessGrowth #DigitalMarketing #OnlineAdvertising #RevLocal

Unlocking Growth on Amazon's Vendor Central: 4 Juicy Tips for Brands 🌱 They may be a lesser-known brand, but KidKraft is crushing it on Amazon with their Wooden Playhouse listing! Geoff Walker please let me know if your Amazon team has any feedback? 🏡 Check out these 4 engaging insights to unleash your brand's potential on Vendor Central: 1. Don't judge a book by its cover – this listing dominates top keyword rankings and rakes in massive monthly sales despite the brand's smaller name recognition. 💸 2. The sparse bullet points are actually a Vendor Central trademark, where Amazon controls listing content after purchasing your inventory. 📝 3. To really shine, brands should actively collaborate with their Amazon account manager to uplevel bullet points, refresh imagery, and explore A+ content magic. 🪄 4. While PPC options are more limited, brands can still drive sales by leveraging available ad strategies and continuously optimizing visibility. 📈 Embracing Amazon's Vendor Central model? These tips are a game-changer! 🔑 #AmazonVendorCentral #EcommerceTips #ProductListingOptimization #PPCStrategies #AmazonOptimization #amazonFBA #PPC Want your Amazon Listing reviewed? Comment below with "yes please" and I’ll complete a Full Amazon listing review (and we wont share it - if you prefer)

Amazon Ads Basic Part 18 Sponsored Brands bidding strategy Sponsored Brands has a feature called automated bidding, which allows Amazon to automatically optimize your advertising cost of sales across placements. If you choose automated bidding, Amazon optimizes your bids for other placements that are below top of search placement. The keyword bids you set are applied to the top of search placement, and represent the maximum for other placements. Amazon may then decrease your bids for other placements based on your observed conversion rate for those placements. Automated bidding will never increase your bid.    You can choose to leave automated bidding off and set a custom bid adjustment to decrease or increase your bid for other placements by up to 99%. This adjustment will be set for placements below top of search. For example, a 40% decrease on a $5.00 bid will become $3.00 for placements below top of search. #amazonads, #amazonadvertising, #amazonppc, #sponsoredproducts, #amazoncampaigns, #amazonmarketing, #amazonfbaads, #amazonsales, #amazonroi, #amazonppcmanagement, #amazonppcstrategy, #amazonppcexpert, #amazonsellerads, #amazonppctips, #amazonppchacks

Has your #Amazon business seen a slow down in sales traffic or #cashflow since this year's #PrimeDay? 🤔🐌 If the answer is yes, try not to stress too much. It's normal for #AmazonSellers to see a dip in traffic after retail holidays. And while slower seasons like this might seem like the right time to cut marketing budgets and reduce #AdSpend, consider holding off. If you're thinking about cutting down on ads so are your competitors, which means now is the perfect time to put yourself in front of new potential customers. 🤩👥 Learn more about why running strategic ads during slow seasons can help here: https://hubs.la/Q02Kdm780