Journal of Public Policy & Marketing’s Post

💡 A key takeaway from the recent IPA Bellwether report? Things are looking good, and that includes a rise in marketing spend. However, the report shows a shift from traditional media to events and digital channels. Some marketers are concerned this means neglecting long-term brand building. While others are all in on the short-term wins. 💭 Dom Boyd alongside other industry leaders, shares his thoughts with Campaign UK on the latest IPA (Institute of Practitioners in Advertising) analysis: "It's about making that spend go further in the short and long term, using human insights and technology to create content that's more effective, memorable and different." Learn more here: https://lnkd.in/ghnnrmmS Suzannah Rowland #InsightsPR #IPA #marketing #economics #tech

📊 IPA (Institute of Practitioners in Advertising) has unveiled its Q4 2023 Bellwether report, shedding light on companies' marketing spending plans and financial projections. Media experts, interviewed by Campaign UK, share their perspectives. 💥 According to our UK commercial director, Paul O'Leary, the aftermath of challenging conditions in the past 12-16 months may prompt marketers to showcase effectiveness. Nevertheless, there's evident confidence in the potential return on investment. Read the full comment here: https://lnkd.in/eDNVppdm

"Events and in-person experiences are yet again proving to be resilient in a volatile market. Standing out as the only category scoring a higher net balance than other online marketing, the Bellwether findings underscore a deepened understanding of the power of experiences to deliver against ROI." Our CEO, Patrick Reid, shared his thoughts on the most recent Q4 2023 IPA (Institute of Practitioners in Advertising) Bellwether Report with Campaign UK. Read more here: https://lnkd.in/eDNVppdm #ImaginationGLBL #BellwetherReport #marketinginsights #marketingtrends #eventmarketing #experientialmarketing #brandexperiences

💡 A key takeaway from the recent IPA Bellwether report? Things are looking good, and that includes a rise in marketing spend. However, the report shows a shift from traditional media to events and digital channels. Some marketers are concerned this means neglecting long-term brand building. While others are all in on the short-term wins. 💭 Dom Boyd alongside other industry leaders, shares his thoughts with Campaign UK on the latest IPA (Institute of Practitioners in Advertising) analysis: "It's about making that spend go further in the short and long term, using human insights and technology to create content that's more effective, memorable and different." Learn more here: https://lnkd.in/eAissca8 Suzannah Rowland #InsightsPR #IPA #marketing #economics #tech

Targeting the #EU market with your investment marketing? Thanks to DCI Consulting and C Studios

📊 Marketing Statistics Report 2022 reveals key insights into the industry's latest trends and strategies. Stay ahead of the competition by leveraging these valuable findings. Check out the report here: https://lnkd.in/gcbzUEux @ProjectConsult5

In the present quickly developing digital period, where online presence can represent the deciding moment of an organization’s prosperity, the job of a digital marketing manager Imprivata holds tremendous importance. This article dives into the exhaustive obligations, abilities, and techniques utilized by these experts to succeed in their jobs and add to the development and acknowledgment of their associations. #DigitalMarketingExpert #GlobalMarketing #ImprivataSuccess #DigitalStrategy #MarketingInnovation #OnlinePresence #DigitalTrailblazer #DigitalSuccessStory #MarketingLeadership #DataDrivenMarketing #DigitalGrowth #StrategicMarketing #MarketingVisionary #DigitalTrends #BrandVisibility #CreativeMarketing #OnlineStrategy #MarketingInsights #DigitalInfluencer #MarketingMastery https://lnkd.in/dVpZezVt

What's one successful method you've used to conduct market research in a new, unfamiliar international market? Submit your answer to this question on Featured, and get featured on InternationalMarketing.io: https://lnkd.in/gVcSBW3r Deadline: 2024-Aug-13 #InternationalMarketing #Marketing

In an era where information spreads at the speed of light, understanding the dynamics of digital marketing in the disinformation age is more crucial than ever. "Digital Marketing in the Disinformation Age" by Douglas Guilbeault provides invaluable insights into this complex landscape. What You'll Discover: 1)How disinformation affects digital marketing strategies. 2)The role of social media in disseminating and combating fake news. 3)The ethical challenges that digital marketers face in an age of information manipulation. This article is a must-read for professionals, marketers, and anyone interested in the intersection of digital marketing and the disinformation age. It sheds light on the strategies, challenges, and responsibilities of digital marketers in navigating this complex landscape. You can access the full article on https://lnkd.in/dgqF-QqD

The surprising move of business retention and expansion to the top of our economic developers survey respondents’ priority list surprised us so much that we redid a smaller survey in November 2023 to ensure this wasn’t just an artifact of the pandemic. We got the same results. Of course, #siteselection, #fdi, and #investmentattraction are still highly represented in the #2 slot but this is nevertheless significant shift. What do priorities look like for your #econdev organization? Does #BRE come out on top?