Marketing, more than colouring in? 🎨 Good session today understanding the importance of cultivating our amazing brands. As a sales person, I can sometimes get caught up in the numbers and miss the “fluffy” stuff. Today I was reminded that brands are crucial to the positioning of our solutions when diagnosing customer problems. Successful sales tactics follow suit. Thanks to Frankie Coulter for workshopping with us, the importance of our brand equity when influencing a shopper decision.
ALL ABOARD THE BANTER BUS Was great to spend some time with our Retail Food Service team this morning to talk 2025 planning, marketing and social media. All great teams need to have strong relationships and have some fun along the way. This team have some great leadership in Drew Milne and are up for anything. Looking forward to them having a go and smashing the numbers. Hope I get invited back to the party! #retailfoodservice #foodservice #goodmanfielder #TEAMSPIRIT Drew Milne Jason McCauley Anna Tutty Simon Lavery Alan Whitmore Ra Fletcher