Great to debate some of the latest Gracechurch data yesterday with brand and marketing colleagues and discuss the impact that brand and spontaneous awareness has on consideration and ultimately financial performance. Are challenger brands eating the incumbent's lunch? Do players just writing niche lines have the advantage over the global's when it comes to awareness and marketing? These are some of the topics we covered. Are you tracking your brand performance in the specialty market? If you aren't, you should be... 🤔
Are the main players losing their grip on the Market? Gracechurch data suggests that the 15 most widely-used London Market insurers are now winning a smaller share of business than they did back in 2021. Did hungry Challenger brands steal a march while some of them weren’t looking? It was great to host a handful of marketing leaders from some of London’s top insurance brands this morning. If you’re interested in joining for our next breakfast event, get in touch. Beazley IQUW QBE Insurance United Insurance Brokers Limited