What generations are you likely to employ in your business?
If you’ve ever found yourself scratching your head over the difference between Gen X, Millennials, Gen Z… and wondering if it matters, then I’m going to suggest that it does.
As an employer/business owner, understanding generational cohorts, and the positive impact of generational diversity, is good for business.
So, what are generational cohorts?
Well, they are groups of people based on a person’s year of birth. 📅 They’ve become increasingly relevant in today’s professional landscape, because of the way each generation has its unique set of behaviours, thoughts and values. And how they engage with each other.
Imagine, an entire workforce with a mix of people, not only from different backgrounds, but from all age groups. How cool would that be? You’d have the best of everything. 😎
Let’s consider the impact of technology, how different generations use it and communicate with each other through it. 🤔
Here’s a quick rundown…
👉 Baby Boomers (1947-1964)
That’s me! ☺️ We are typically known for being hardworking and valuing face-to-face communication, with a wealth of life experience – not to be sniffed at. We aren’t ‘past it’, and we certainly are not ‘dead wood’.
👉 Generation X (1965-1980)
This group possess a great work ethic but seek work/life balance and people who share these values.
👉 Millennials (1981-2000)
These individuals want to make a difference, and view their job as more than just salary, but they need personal development in return.
👉 Generation Z (2001-2020)
This group wants constant entertainment and a progressive environment to grow in, having always had tech by their side.
Fascinating, isn’t it? And, as you know, your people are your greatest asset and if you get to know what motivates them you could unlock their full potential.
Food for thought?
If you'd like to explore how we can support you in better understanding your generational cohorts and tailoring your approach and workplace culture, get in touch.
Performance Coach, Business Consultant, and Speaker
6moI saw David Foot talk about this in 1999...demographics are no joke! Other than the brief disenfranchisement X'ers felt when Doug Copeland's book came out, we've had a pretty good run of it!