✨ JULIE MORAITIS ✨’s Post

𝐓𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐖𝐨𝐫𝐥𝐝 𝐨𝐟 𝐂𝐨𝐟𝐟𝐞𝐞 𝐂𝐮𝐩𝐩𝐢𝐧𝐠 Have you ever wondered how coffee pros sniff out those amazing flavour notes you see on fancy coffee bags? It's not magic; it's cupping! Coffee cupping is like a scientific slumber party for different coffees. It's like wine tasting but for coffee enthusiasts (𝘢𝘯𝘥 𝘸𝘢𝘺 𝘭𝘦𝘴𝘴 𝘪𝘯𝘵𝘪𝘮𝘪𝘥𝘢𝘵𝘪𝘯𝘨!). This is how we do it: 📍 We fill rows of identical cups with freshly ground beans. 📍 We pour hot water over the grounds. 📍 The magic happens – the crust breaks, releasing intoxicating aromas. We use special spoons to break the surface and slurp (𝘺𝘦𝘴, 𝘴𝘭𝘶𝘳𝘱!). It's not just about enjoyment, though. We use cupping to meticulously assess a coffee's: ✔ Quality ✔ Origin characteristics ✔ Roasting style Roasters use cupping to find hidden gems and ensure their beans hit their peak potential. Cupping might sound intense, but it's a fascinating way to appreciate the subtle nuances of different coffees. So, next time you take a sip, remember, there's a whole world of flavor waiting to be discovered! P.S. Press the button to watch us slurping during coffee cupping at the #Copenhagen World of Coffee Event. 😉 𝘗.𝘚.𝘚. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢 𝘤𝘰𝘧𝘧𝘦𝘦 𝘭𝘰𝘷𝘦𝘳, 𝘳𝘰𝘢𝘴𝘵𝘦𝘳, 𝘰𝘳 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘤𝘰𝘧𝘧𝘦𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴? 𝘠𝘰𝘶𝘳 𝘴𝘦𝘢𝘳𝘤𝘩 𝘩𝘢𝘴 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘢𝘯 𝘦𝘯𝘥. 𝑹𝒆𝒂𝒄𝒉 𝒐𝒖𝒕 𝒕𝒐 𝒖𝒔 𝒇𝒐𝒓 𝒐𝒓𝒅𝒆𝒓𝒔. 𝑾𝒆 𝒃𝒆𝒍𝒊𝒆𝒗𝒆 𝒊𝒏 𝒐𝒘𝒏𝒆𝒓𝒔𝒉𝒊𝒑; 𝒄𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 (https://lnkd.in/dy8r7BWz) 𝒕𝒐 𝒓𝒆𝒂𝒅 𝒎𝒐𝒓𝒆 𝒂𝒃𝒐𝒖𝒕 𝒐𝒖𝒓 5 𝒑𝒊𝒍𝒍𝒂𝒓𝒔 𝒐𝒏 𝒐𝒘𝒏𝒆𝒓𝒔𝒉𝒊𝒑. #sumseroncoffee #specialitycoffee #worldofcoffee #sumseroncoffeewednesdaystories #linkedin #coffeecupping #coffee #coffeeforeducation #coffeeforpeace #coffeeforownership #coffeeforwomen #coffeeforpeace #roasters

" ☕ Excited to launch my new coffee landing page! 🚀 Drive into the world of exceptional coffee experiences with our curated selection. From single origin blends to specialty roasts, there's something for every coffee aficionado. Explore now! #CoffeeLovers #SpecialtyCoffee #CoffeeExperience #CoffeeLandingPage"

Coffee enthusiasts, let's talk! We all have our preferred brewing methods and roast levels, but have you ever felt guilty for not enjoying every aspect of coffee culture? I recently reflected on my own coffee journey and realized it's okay not to like everything about coffee. What's one coffee trend or method you've tried but just couldn't get into? Let's share our experiences and celebrate the diversity of coffee preferences! #CoffeeLovers #BrewingPreferences

“How you do anything is how you do everything.” - Katie Bernstein’s dad This quote was featured on a Stumptown Coffee Roasters video that I used to show prospective customers. I must’ve heard it at least 100 times and it’s become a part of my regular mantra in life. These beans that were pulled out of a retail bag of coffee from an independent roaster that I will not name made me think of why Stumptown selected that quote for their video. I imagine that whomever was roasting, blending, or bagging this coffee just assumed it was another 5 beans in a bag of many others and no one would know or care about them. Unfortunately the cup quality suffered from that assumption and I have to imagine they must know this is what their blends look & taste like. Aiming for quality means bringing rigor into the smallest aspects of your process. When corners are cut or the attitude is “it’s all fine cuz who cares?! No one will notice.” We’ve already missed the mark. Let’s keep the special in specialty coffee. It matters to our customers and the longevity of our community. What do you think? Do you agree with this quote? Would you drink this blend? 👇 #specialtycoffee #coffeebusiness #coffeeindustry #blends #coffeeroaster #coffeeroasting

What is the most ridiculous tasting note you've ever seen on a bag of coffee? One big issue in our industry is the use of obscure tasting notes. If a consumer doesn't taste or have a frame of reference for the 'candied violet' or 'persimmon' listed on the bag or on the menu, they might feel inadequate or think the coffee brand takes itself too seriously. Seems like a great way to not make a long-term customer! While the industry often talks about being 'inclusive,' sometimes the approach can feel quite the opposite. At Texas Coffee School, we have taken a completely different stance since day one—making a wider audience of people who have felt alienated by the specialty coffee 'cool kids' feel like they belong and are indeed capable. This philosophy is central to everything we teach so our students can open coffee businesses that serve extraordinary specialty coffee, reach more people in more places, and positively impact their communities—ultimately creating more sustainable businesses and a better industry to be a part of. What are your thoughts on extravagant tasting notes? Do they help or hinder your coffee experience? Let’s make coffee more welcoming for everyone. ☕️❤️ #ThirdWaveCoffee #SpecialtyCoffee #CoffeeRoasters #CoffeeBusiness #CoffeeShops

Talk about Coffee Roasting So, you've decided to enter the magical world of coffee roasting, where beans go from the pale green to bold brown, and your area transforms into a fragrant haven of caffeinated dreams. Get ready for a journey that involves more beans than a blockbuster action movie and a smell that could awaken even the sleepiest of souls. First things first, meet your green coffee beans. they're like the introverts of coffee world. quietly minding their own business until you decide to throw them in to the roasting spotlight. it's like taking a wallflower to a dance and turning them into the life of the party, but in this case, the party is in your mug. Now, let's talk about roasting machines, they're basically the Rockstars of the coffee world, turning those humble beans into flavor bombs. Let's imagine a coffee roaster as a DJ at a party, carefully adjusting the heat and airflow to create the perfect roast profile. If you're roasting this at home, you might feel like a mad scientist, surrounded by swirling aromas. It's all about finding that sweet spot between, is this coffee or charcoal? or did I just accidentally invent a new kind of beverage. That's the reason be warned, coffee roasting can be a bit like trying to control a dragon. One minute, everything seems under control, and the next, you're running around with a fire. So, make sure to keep an eye on those beans. In the end, it's all worth it. The satisfaction of sipping on a cup of coffee that you roasted yourself is unparalleled. it's like tasting victory without medals. 😋 So, grab your beans, fire up that roaster and let the coffee adventure begin. Who knows, may be your roasted brew will become so legendary.. #coffeelover #coffeeculture #coffeetalk #coffeeindustry #baristalife #roasterlife #coffeeart #coffeecommunity #hr #success #teamwork 8

Kickstart your coffee journey at home with ease! ☕️ In this post, Martin Boyd, discusses what is needed to start making coffee at home. Read more: https://lnkd.in/ghw67aX2 #CoffeeJourney #SpecialtyCoffee #PabloAndRustys #CoffeeAtHome

Hey coffee lovers! Let's spill the beans on Australia's coffee scene! Ever ordered a flat white before coming to Oz? Or been confused when asked if you want a "long black"? Some say Aussie coffee is the best in the world, putting even Italian espresso to shame. Others reckon it's all hype and overpriced. And what's with the smashed avo obsession in every cafe? We're buzzing to hear your thoughts! What's your experience with Aussie coffee culture? 🤔 Questions to ponder: How does Aussie coffee compare to your home country's brew? Favourite Aussie coffee order? Any cafe recommendations for fellow coffee enthusiasts? Pour your thoughts into the comments! Your insights might be just the shot someone needs to navigate their first Aussie cafe experience. Like and share if this post gave you a caffeine kick. Let's keep the coffee conversation percolating! #AussieCoffee #CafeCulture #FlatWhiteFanatics

Coffee has such a huge impact on my productivity. It’s a dependency I’m happy to cultivate because most research indicates reasonable consumption has health benefits. Indie coffee shops are my go-to when time is not an issue, and because my preference is a medium roast. Nonetheless, the convenience of Starbucks is tough to beat, and their quality is extremely consistent (whether an airport kiosk or small European city). Say what you will about their roast, “fancy” drinks and/or cost, but consistency, ease and some of their green initiatives are all admirable. One of the latter is the “Grounds for Your Garden” offer. They reuse big 40 oz. whole bean bags, fill them with used grounds, and place them for convenient pickup near the exit. Great stuff for your garden or household plants, and it’s less stuff going to the landfills. Give it a try…

Get ready for culinary delight by experiencing BuildYourWolfPack’s list of selected cups of coffee, each blend made perfect to give your tongue a treat. From Mango Treat Coffee, which combines the rich and sweet flavor of ripened mangoes with coffee beans, all the way to the delicate taste of Jasmine, every blend is an adventure in taste. We provide best in class services to coffee shops owners to grow their business. Build Your Wolf Pack comes with the uge selection of coffee products plus the conslutancy services to make their services standout. We want to create an environment where all the great minds sits together and bring an idea that involves solving problems and building business together as a team. And this is happen at the coffee shop. In simple means: Coffee Shops owners collaborate with us and we are more than happy to create an event where creativity explodes and business gets flourished. #buycoffee #coffeeshops #growcoffeeshops #coffee #shopcoffee