Jump 450’s Post

Upto 70-80% profit margin in E-commerce is something not many people hear of, but it is achievable with a simple strategy. Let me tell you. The usual profit margins are around 10-20% or 30% if you are lucky. So listen to me now. All the people searching on Google looking for a product are interested buyers and they are actively looking for the right product. Whereas when you run ads on Facebook or Instagram, you are actually running after sales whereas Google is standing there to give you sales. Unfortunately, Ecommerce store owners don't do the SEO of their store and that's why they lose those potential customers on Google because Google doesn't show their store to those customers.. By using the power of Ecommerce SEO, you are set to achieve profit margins of upto 70-80%. Why does it work? It is simple. Just like us, your potential customers are searching on Google with a search term to find the right product. If you have done SEO of your store, you show up organically, free of cost and you convert them instantly. You don't lose money on paid ads or stuff and your sale walks towards you saving you all the paid ads cost, social media management cost, customer support cost etc etc. So if you have launched your Ecommerce store, start doing SEO of your store. #ecommercebrand #ecommercebusiness #onlinebusinesstips

Scaling non-brand campaigns on Google can be incredibly challenging, arguably one of the toughest aspects of PPC. The potential traffic volume is constrained by the number of people actively searching for your product or service, many of whom may not convert profitably. Success in scaling these campaigns requires meticulous attention to detail. Landing pages need to be highly relevant and of exceptional quality—generic product pages simply won’t deliver the desired results. Optimising conversion rates is crucial, as is reducing wasted spend. Regular analysis of Google's search query reports is necessary to filter out irrelevant terms. Your ads must be distinctive to achieve the highest click-through rates in competitive auctions. Consistently discovering new keyword opportunities is vital, even with the limitations of current tools. This demanding process is essential for effective growth on Google. If you’re an eCommerce brand aiming for profitable scaling, don’t hesitate to reach out to us. 4o

On Branded Search Campaigns and why every ecommerce brand needs to run them: Branded Search Campaigns aren't only attributing organic conversions to Google. Whilst it does do some of that, it does it at 1c per click... Which is brilliant. And the reason it's brilliant is because: 1. Induces a Conversion A good branded search campaign will have a discount code offer in the headline This increases buying temperature and conversions on someone looking for was simply looking for 'more info' 2. Protects your brand from competitors bidding on your terms 3. Captures high-intent customers who may have seen your ad on facebook already, making their buying journey easier, faster, cheaper 4. Gives cheap conversion data to the rest of the campaigns, increasing their performance

Many DTC brands get their keyword targets wrong when creating a blog 👎 Save these 11 blog targets to generate an ROI 💰 - “Best Product For X” - “X Product Review” - “X Product Alternative” - “Product A VS Product B” - “Brand A Review” - “Brand A Alternative” - “Brand A VS Brand B” Also, you can recuperate part branded traffic that may have slipped away. To do so, you can targets topics such as : - “Your Brand Review” - “Your Brand VS Brand B” - “Your Brand Alternative” Also, consider creating a “reviews page” to bring back users searching for your brands reviews when considering a purchase. And of course, on top of these BOFU targets, a large number of info targets can also drive conversions ! #seo #ecommerce

"But Jinal, what’s the point of advertising to customers who already know me and are actually looking for me?" said the Head of Digital Marketing of a large D2C company. And at the time it made sense: 1. The brand was possibly the largest in their category - sporting goods. 2. Their SEO game was top notch - when I searched for the brand on Google, the brand appeared on almost every single organic result. So does it mean that brands don’t need to invest in branded searches anymore? Yes and no. There are a few factors to consider: 1. Stage of Brand Growth: If you’re a relatively new entrant to the market, investing in branded searches is definitely worth it. It builds credibility and it helps you put your best foot forward in terms of the information you want to share with potential customers. 2. Competition: Competitors will bid on your branded terms. It’s a hard pill to swallow but it is the truth. To prevent losing out on customers to competition who swoops in at the last leg of the purchase journey, you need to invest on branded searches. 3. Higher ROI: This one always gets mixed responses. Branded keywords often cost less and convert more making it one of the most profitable acquisition channel. But would the customer have converted anyway since they were actively looking for you? It’s a debate for another day. In my opinion, as long as your end ROI calculations actively factor in the difference between branded searches and all other media, it’s a great tool to leverage to drive overall profitability. 4. SEO presence: Your branded searches will more often than not overlap with your organic results. Sometimes it feels like paying a premium for something that you would have gotten for free anyway. Good SEO is a long term strategy, often overlooked and underutilized. So till your SEO plays catchup to your paid marketing efforts, branded searches still make sense for your brand. What are your thoughts on branded searches? Let me know in the comments. #googleads #brandedsearch #ppc

Adding prices to your products when posting them online can offer several benefits for both sellers and potential buyers: 1. Transparency: Including prices upfront demonstrates transparency. It helps build trust with customers, as they appreciate knowing the cost without having to inquire. Transparent pricing can contribute to a positive perception of your brand. 2. Efficiency: Providing prices saves time for both the seller and the buyer. Potential customers can quickly assess whether a product fits their budget, streamlining the decision-making process. Sellers, in turn, spend less time answering inquiries about pricing. 3.Attracting the Right Audience: Clearly displaying prices helps attract customers who are willing and able to pay for your products. This reduces the likelihood of attracting inquiries from people who are not your target audience or cannot afford your products. 4. SEO Benefits: Including prices in your online listings can improve search engine optimization (SEO). When potential buyers search for specific products along with price-related keywords, your listings are more likely to appear in search results. 5. Filtering Uninterested Customers: Clearly stating prices can help filter out customers who are not serious about making a purchase. Serious buyers are more likely to engage with your product listings if they have a clear understanding of the costs involved. While there are many advantages to displaying prices, it's important to note that the effectiveness of this strategy can vary based on the nature of your products, your target market, and your overall business strategy. Some businesses may opt for other pricing models or use a combination of strategies to achieve their goals. #sales #marketing #digitalmarketing #advertising

This is how scandiweb growth hacking works—from no orders in July to 1,200+ orders per month by November of the same year! Building brand recognition in a new country takes time, a lot of work, and thorough market research to overcome challenges in establishing trust and credibility among consumers. You need the right approach to succeed. Sportland embarked on an international expansion journey to Poland. Our PPC and SEO strategists were right by their side with a plan to bring relevant traffic to the newly launched site. With targeted PPC and SEO efforts, these were the numbers we saw just 4 months after the launch: 🚀 +468.54% ROAS (5.28) 🚀 +1,485.50% revenue from paid ads 🚀 +845% organic traffic 🚀 +5,267% revenue from organic search Read more about our approach in the case study! https://lnkd.in/dY8T4hBD #marketlaunch #newmarket #marketexpansion #internationalexpansion #ppc #seo #internationalization #casestudy #ecommerce #scandiweb

PPC Strategy for seasonal products One thing that will be your top priority for seasonal product should be Search Volume Trends You should be well aware when keywords are expected to increase in Search Volume And build your strategy around that Instead of chasing higher ranks throughout the year when the demand is low Start building your ranks aggressively just before the seasons starts This will help you gain momentum during peak season For rest of year, keep working on getting sales through various low bid strategies Your focus during non-season should be on volume instead of going after certain keywords for ranking

How to fight loss of store sales without going broke or exhausted… I know what the usual advice is. I've seen and heard it all, just like you. And typically, when you're working to get additional targeted traffic, you'll be told to scale your ad spend to 6 to 7 figures a month on Facebook/IG to increase your sales or keep up with competitors. My advice? It's different. Include SEO in your marketing plan. Many ecommerce stores mess up online with not even thinking about SEO and focus just on the look and design of their site. Most owners have no strategy plan for SEO once they put their stores up. SEO gives exponential results to online stores and it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website. 2nd... unlike paid search marketing, organic traffic does not dry up the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is cut back. Lastly, once you have established yourself in the organic results through SEO, your competitors can’t simply buy their way in. This can provide a strategic advantage over the competition if they are relying only on paid search. Listen… You don't need to spend an additional $10k to $100k per month on ad spend just to multiply your ROI ten folds. Sometimes, the best advice doesn’t cost much at all.