Failing fast allows you to correct fast. Regardless of the amount of research you have done before selling into a specific industry, be prepared to identify where you can learn directly from the people or brands you are selling to in order to understand your ideal customer profile as fully as possible. Hear the full conversation on YouTube now: https://lnkd.in/geqKv-Ep #ICP #GTM #B2B
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Understanding our ideal customer profile by learning directly from the market is invaluable. Continuous adaptation and customer insights are key to a successful go-to-market strategy. #gtm #b2b #gotomarket
Failing fast allows you to correct fast. Regardless of the amount of research you have done before selling into a specific industry, be prepared to identify where you can learn directly from the people or brands you are selling to in order to understand your ideal customer profile as fully as possible. Hear the full conversation on YouTube now: https://lnkd.in/geqKv-Ep #ICP #GTM #B2B
The Go-to-Market Black Box | Getting to Your ICP
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Did you know that less than 1/3 of a B2B organization’s customer base is in its Ideal Customer Profile (ICP)? Yet customers in the ICP are the most profitable for a business. Now this IS a conundrum, isn’t it? https://zurl.co/eEPW #ICP #IdealCustomerProfile #B2B #customers #HumanCenteredMarketing
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These criteria may include factors such as budget, decision-making authority, and timing. By focusing their efforts on SQLs, B2B teams can optimize their sales processes, https://ow.ly/y0Yu50ROOAr #sales #B2Bsales #B2BTech #B2B #salestech
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Buyer intent signifies a lead’s interest in your good or service. It contains behavioural indications that organizations may use to determine the current stage at which a potential client https://ow.ly/7gV950QU84w #sales #B2Bsales #B2BTech #B2B #Buyerintent
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CSOs must reimagine sales execution to acquire, retain and grow customers. Get insights into how top-performing companies are successfully adapting to win over modern B2B buyers: https://gtnr.it/3xAPXeH #GartnerSales #B2BSales #CSO #B2B
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CSOs must reimagine sales execution to acquire, retain and grow customers. Get insights into how top-performing companies are successfully adapting to win over modern B2B buyers: https://gtnr.it/3xAPXeH #GartnerSales #B2BSales #CSO #B2B
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Expect your Market Research partner to provide competitor benchmarks, allowing you to position your product strategically within the #B2B space. #CompetitiveAdvantage #FeasibilityStudy #MarketResearchInsights #b2b #feasibilitystudies #FeasibilityAnalysis
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Have you ever considered who your ideal client is? Our newest blog walks you through the steps of creating your ideal client profile. https://lnkd.in/gXx_FtcT #ICP #IdealClientProfile #MarketingWorks #B2B #Blog #NewPost
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Find out how to grow profitable revenue now using the B2B Revenue Development Action Plan: https://hubs.ly/Q02MHY3R0 #GetResultist #B2B #B2Brevenue #RevenueGrowth #BusinessGrowth
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These criteria may include factors such as budget, decision-making authority, and timing. By focusing their efforts on SQLs, B2B teams can optimize their sales processes, https://ow.ly/5N6P50RNtr1 #sales #B2Bsales #B2BTech #B2B #salestech
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USMC (Ret SSgt) | Purpose Driven Sales Pro
4moIt was great working with Caitlin Rowan. Hope everything is going great at JC!