Juntos Marketing’s Post

the case for v(ai)nity fair. a monthly magazine of popul(ai)r culture, f(ai)shion, & current aff(ai)rs. i mean. why not? yes yes. we have elon's town square X although truth to tell it gets a little funky if you allow some (stranger) into your space and they begin spewing some garbage. why? they are broken, sad, lonely, indictive. and frankly know that you being open minded, tolerant is a weakness in their eyes. so it is a matter of them draining those good vibes from you to their black hole existence. that's one view. the other which i have experienced is intellectual nirvana. valhalla. a spot in the digital realm as how nicholas negroponte outlined in (being digital) https://lnkd.in/e-MiZGd8. ty long now foundation https://lnkd.in/eau3URRf www.longnow.org note he considers himself as an artist first. telling. isn't it. vanity fair is one of those 'tings that appeared. it was a curation of culture in that moment. as told from the perspective of the writer observing people who were very much part of the creative forces in our world. or at the very least, american culture. being exported. and so my sense is that this is missing, atm. yes we have aggregators. yes we have (ai) influencers. yes we have (ai) commentators. we do not in this moment have someone with a perspective that is less marketing, more meaningful, intentional, encouraging, (e)volutionary, contagious. that was what vanity fair, wired (was). no more, sadly. nicholas started wired magazine. it was a way to offer a concentration of these forces. make it easy for the rest of us. share in the capturing of the imagination. this is that moment. we have our imagination captured. the question is not that if attention is all you need, well perhaps we ought to be a bit artistic, not autistic. ;) it is this moment. it is a millennial millennial moment. and with that a florence is emerging. the subconscious. into the. conscious. < . >

𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐒𝐡𝐢𝐟𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐫𝐚 In the digital age, the landscape of marketing and cultural expression is undergoing a profound transformation. Gone are the days when mass-marketing dominated - today, we're witnessing a cultural shift towards active, creative expression. The internet has democratized the ability to make an impact. We are no longer passive consumers but active participants in culture creation. This is the era of the Pro-Amateur – individuals who produce professional quality work not for profit, but for passion. They represent a new wave of creators, influencing culture without the need for traditional gatekeepers. 🔹 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐎𝐮𝐫 𝐎𝐰𝐧 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: Our innate desire to create and connect finds new avenues online. The internet amplifies our ability to influence our culture directly. We're seeing layers of new culture being built upon the old, each layer enriched by the creativity of like-minded individuals. 🔹 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐓𝐫𝐢𝐛𝐞𝐬: The internet connects tribes - groups of people with shared interests and values. These tribes foster environments where ideas flourish, not in isolation, but in a nurturing community of peers. Such environments accelerate the pace of creative development, making it easier for unique, even 'weird', ideas to gain acceptance and momentum. 🔹 𝐓𝐡𝐞 𝐃𝐞𝐜𝐥𝐢𝐧𝐞 𝐨𝐟 𝐌𝐚𝐬𝐬-𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: As these tribes grow, the traditional mass-market approach loses its effectiveness. Marketers who continue to seek broad, undifferentiated audiences are missing the nuanced dynamics of these evolving cultural groups. The key is to recognize and engage with these smaller, more passionate communities. 🔹 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: This shift isn't just about marketing; it's about the social impact of our creative endeavors. People no longer want just to belong; they want to make an impact. The rise of collaborative, creative communities has accelerated the pace of innovation and allowed individuals to achieve what was once impossible alone. The digital era isn’t just changing how we market; it’s redefining our cultural landscape. As creators, marketers, and members of various tribes, we have the unique opportunity to shape this new culture. #marketing #advertising #innovation #culture #digital

🌀 Spun the wheel and landed on a gem of a topic this #WisdomWednesday! We're diving deep into the evolving landscape of consumer behavior. Our consumers are smarter, more informed, and technically savvy! 🕵️♂️✨ But wait, there's a twist - in the digital age where information is at our fingertips, are we really experts, or do we just play one on social media? From "I did my research" to "4.8 stars review", the navigation through genuine insights and misleading info is quite the journey. As marketers and sales leaders, it's our job to steer that ship, ensuring our clients have the right info, and not just any info. 🚢🗺️ Yet, isn't it funny, in a facepalm kind of way, when someone posts a question online that's been answered a dozen times? It might seem like a step back, but there's a deeper muse here. Why do people seek out repeat answers? How can we, as storytellers and information gatekeepers, cut through the clutter to truly engage and enlighten? 🤔💡 It's not about bombarding with data; it's about clarity and understanding. It's finesse in messaging and onboarding, it's about confirming understanding, not just ticking boxes. 📋✔️ As I reflect on the shifts from the early days of smartphones to today, where virtually everyone is a hop, skip, and a scroll from a digital universe, our adaptability to consumer evolution remains crucial. 📱🌐 And what's the ultimate takeaway? Beyond products and sales, it's about building respect, fostering understanding, and evolving together - that's the real deal. Let's aim to be 1% better every day, with the human touch as our compass. 🧭❤️ Stay tuned for next week, where I'll unravel the marvels of the power of storytelling. Ready to rock and roll into making the world a better place, one interaction at a time! 🚀🌟 #ConsumerEvolution #MarketingInsights #DigitalAge

So, this brought me to tears 🥲 In July 2022, I left my role in a PR agency, with nothing but a crazy dream to change PR, but with none of the technical skills, business acumen or ideas of how to do it. - What if we could change the world, your story at a time? - What if we heard more of the innovative ideas and less about the same old stories from already successful businesses? - What if we help foster innovations and solve the world biggest challenge by spreading ideas instead of pricing out 98% of businesses out of the media? Fast forward to 2024, and yes. I'm crying. Because we're doing it. After three years of hard work. Sleepless nights. Harder work. Little to no pay. Sacrifices. Intertwined with the best encounters. Fabulous, innovative, inspiring peoples. Hopes. Eureka moments. Celebrations. Events. More hard work. And that innovative buzz that doesn't let go. Every founder knows. And that's what makes Founder's stories even more interesting. Authentic. And that's what you don't want to miss out on, by having the story written *by* AI, or by the PR agency intern. 👀 So three years in, it's working. Eureka: we've found the right mix of AI and humanity. And yes I'm tearing up. I'm also crying a little more as our first story is packed with meanings! Mentwell's revolutionising how businesses can support their employees' health and wellness, with a simple gift card. With mental health crisis at an all-time high this story is more important than ever and we're really really proud to have helped Mentwell's founder Nikki Williams share it, in her humans words but at the speed, convenience and faction of the cost of AI. Do you believe stories can change the world?! What if, we had a little of our journalist-trained AI? 📣 P.S. And so what if I did cry a little! 1 story shared: 399,000,000 to go! #pr #mediarelations #forgood #changingtheworld #ideascirculation

In the last three years, platforms have done an excellent job optimizing our individualized algorithmic selves which was supercharged because of the pandemic. Many of us lived life through our devices and allowed platform algorithms to soothe us, build us, and create our identities. While completely necessary because we couldn’t see each other, it had a profound impact because we became overly niched, and stopped being able to connect. It reminds me of the old story of the Tower of Babel, where we’re seeing multitudes of fragmentation. Media can’t only promote optimized curation but must also promote community. When you look at the psychology of identity and well-being (literally the Warwick Edinburgh mental well-being scale), the individualized self is simply not enough. There needs to be a collective identity. Our personalized selves are useless without the context of other people. This summer was proof that media consumption needs to inspire a stronger community. Examples like Barbie and Taylor Swift (and something, something Super Bowl because that's all we are talking about) show that media that drives community, not just curation is what is needed now. Read more about the Duality of Media, Vox Media's partnership with Carat, and smart folks at SightX. - Joanna Hawkes, Julia Goorin, David Fernandez - Thank you for making this work rich Naira Musallam https://lnkd.in/dbMTJqUh

It was exciting to be part of the Marketing Week Kick Off today in Toronto, a gathering that not only connected us as marketers but also offered deep dives into the transformative currents shaping our industry. Below are some of the reflections that I got from the event: 1. Evolution of Marketing: It's clear that while technology continually redefines our field, the journey of marketing is evolutionary. Each generation witnesses its milestones, underscoring the importance of agility and flexibility in our profession. 2. Engaging Newcomers: Newcomers represent a vital segment of the market. Effective strategies that resonate with these unique audiences are not just beneficial; they're necessary. It’s heartening to see many organizations already excelling in creating meaningful campaigns and strategies that connect with newcomers. 3. The AI Revolution: AI's role in marketing cannot be overstated—it's a game changer. As these technologies evolve, they offer us unprecedented tools for efficiency and personalization. Continuing education and exploration of AI applications will be crucial for all forward-thinking marketers. 4. Technological Integration: The core principles of marketing remain steadfast, but the tools at our disposal are ever-changing. Embracing these innovations will be key to enhancing our marketing strategies and operational efficiencies. 5. Understanding the Consumer: At the heart of all our efforts is the consumer. Our greatest strength lies in our ability to understand and anticipate the needs and behaviors of our audiences. This timeless skill sets the foundation for all successful marketing endeavors. Looking forward to the rest of the marketing week. Many thanks to the panelists for sharing these great insights and CMA for organizing this👏🏾👏🏾👏🏾. #CMA #MarketingWeek

Hello LinkedIn! 👋 For years, our team has been behind the curtains, collaborating with some of the most forward-thinking disruptors. Together, we've been crafting mobile-first, omni-channel engagement platforms designed to redefine customer experiences worldwide. 📱💡 Our mission? To fast-track digital business and marketing innovation. How? By deploying integrated consumer engagement campaigns and always-on lifecycle value management solutions. And the best part? It’s all done within a multi-tenancy brand audience network and a pre-integrated ecosystem platform. 🌍✨ 🔍 From global tech giants to innovative startups, our partnerships are as diverse as they are transformative. 📢 What’s Next? Keep an eye out for our upcoming posts, where over the next few days, we'll be sharing a series of daily case studies showcasing the groundbreaking projects we've been privileged to work on. 📚🔥 👉 Let’s Connect: We invite you to follow our page, engage with our content, and become part of our growing community. Your thoughts and insights are what make this journey enriching. ❓We’re curious: What digital transformation challenges are you looking to overcome? Let’s start a conversation. Your next game-changing solution could start with a simple comment below. 💬

Does the world need another advertising conference? The answer is clearly no. But ADVANCE is different.  On September 18th, Smartly is convening a conversation and making space for a community that wants to win at the center of the change that is happening now.  The shift to social x commerce and what it means to you. How brands create meaning and relevance with people who value true personalized experiences. How AI technology can empower creators and unleash new creative waves of change. How bravery and intentional transformation can reimagine how brands meet people’s needs, and capture not only brand loyalty and trust, but the ultimate: brand love. In order to do our jobs well, we need people to love brands and we need people to love advertising. This is the conversation we hope to have at ADVANCE. Join us on September 18th, on the lower east side in NYC. At Essex Crossing. Register here ➡ https://lnkd.in/gv5KHnG3 #ADVANCESmartly24

What are the biggest trends from two decades of human insights? As Pollinate nears its 20th year, founder and CEO Howard Parry-Husbands feels that two decades of observations almost certainly qualifies as ‘wisdom’ and given the current market challenges, there just might be something marketers can learn from history. #marketing #humaninsight #behaviour #history

Have you ever thought of culture as a demographic? I had the absolute pleasure of working with Natasha Pongonis, Kyle Simpson, and Roland Medrano to help bring their new AI-enabled SaaS product to life: Envisify Global Intelligence. This was more than a fun project for me -- it really opened my eyes to a new perspective on recognizing the importance of cultural nuances in our marketing targets. If you work in marketing and are curious about how to gather global insights that impact your brand, this is the tool you need.