The Connected TV space is evolving rapidly. The Trade Desk has introduced new, objective measurement offerings, addressing crucial questions beyond reach alone—like audience quality, content environment, and real business impact—empowering better planning decisions and proving media investment impact. #connectedtv #ctv #streamingtv #measurement #betterdata
It’s time to rethink reach, make smarter campaign decisions, and prove the impact of your media investments. Our three new, objective measurement solutions - TV Quality Index, Quality Reach Index, and Retail Sales Index - can help you get more value from your media: https://bit.ly/3OMnlV5