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//Doraemon's Nostalgic Magic Boosts K11 MUSEA's Retail Vibrancy// The global debut of the "100% DORAEMON & FRIENDS" exhibition, presented by AllRightsReserved and Fujiko Pro, at Victoria Dockside, K11 Art and Cultural District, has been a resounding success! According to the organisers, from July 13 to August 11, the total number of visitors across the exhibition areas, the Avenue of Stars, and the retail and cultural areas was over 5 million. The exhibition, complemented by K11's "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign, offering 100 reimagined art and culture experiences to celebrate childhood nostalgia, including the "100% DORAEMON & FRIENDS Café," has captivated visitors, achieving a record-high single-day footfall of the year with a nearly 40% surge, boosting food and beverage and retail sales up by nearly 30%, and increasing tourists' sales by 10%.🎉 K11’s collaborations with luxury brands like Chloé and Tod's have further elevated the retail experience. Doraemon's infectious charm has proven its unparalleled ability to delight audiences and drive retail success. A true testament to the power of cultural IP and commerce integration. Experience the magic of Doraemon and the vibrant retail offerings at K11 MUSEA before the exhibition concludes on August 18! #K11 #K11Group #VictoriaDockside #AvenueofStars #K11ArtandCulturalDistrict #CulturalCommerce #doraemon100 #doraemon #allrightsreserved #doraemon100_tour

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Alex Mo

CEO, The WEMP Foundation

1mo

Amazing!👏🏻👏🏻👏🏻🎉☀️

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