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Myntra is stepping up its game! The online fashion platform just received a whopping $54 Million fund infusion from parent company, Flipkart. Why now, you ask? Well, the competition is heating up with Reliance’s AJIO.com and TATA CLIQ breathing down their necks. Despite the pressure, Myntra is holding its own. In the year ending March 31, 2023, the company reported a 25% growth in operating revenue. But it's not all sunshine and rainbows. Their net loss also widened to Rs 782 crore. So, what's the game plan? Myntra is focusing on expanding its portfolio of international brands. Why? Because premium offerings are showing fast growth. Currently, Myntra boasts more than 420 global brands, with international brands contributing a quarter of its revenue. But that's not all. The fashion e-tailer is also shifting its focus to select private labels. And it's paying off. Myntra had a 55% market share in the fashion e-commerce segment based on monthly active users (MAUs). Reliance-owned Ajio is not far behind with a 33% market share. Nykaa Fashion, run by listed firm FSN E-commerce Ventures, held about a 6% share. But here's the kicker. In December 2023, Myntra exhibited the highest growth rate amongst peers at 25%. So, keep your eyes on Myntra. They're not going down without a fight.

Are we really heading towards 60-minutes fashion delivery after the success of rapid services for groceries, essentials, and gifts? When I first heard about Slikk, a fast fashion startup, I had so many questions—from how their business model operates to whether this is a true necessity for today’s consumers. Founded by Akshay Gulati, Slikk is focused on catering to Gen Z’s demand for speed and convenience. In a recent pre-seed funding round led by Better Capital, they raised over $300K. Currently, they offer 60-minute fashion delivery in Bangalore, with plans to expand to over 70% of the city's pin codes. But here is the real question: could such fast-paced fashion delivery shake up the entire retail landscape? Brick-and-mortar stores have already struggled with the rise of online shopping, and now, with fashion available at our fingertips in just an hour, will physical stores face even greater challenges? At present, Slikk's collaborations are limited to a few major brands like Jockey, with the rest being lesser-known names. If this model succeeds, could fashion giants like Myntra/Ajio soon be facing a new kind of competition?

Fashion e-tailing giant which became synonymous with fashion shopping online, has added 2nd growth engine i.e. beauty products to its portfolio.💄 Myntra always sold some beauty products but there was little focus before the pandemic. So what exactly is Myntra's strategy and why is it so bullish on selling beauty products? 1. Need for alternative: For many years, online beauty shopping was Nykaa's playground. But now it's getting crowded. Last year, Tata Group launched Tata Cliq Palette and Reliance Retail Ventures launched Tira to sell mass and prestige beauty products. 2. Rapid growth rate: According to estimates, online beauty and personal care market is expected to grow at 27% annually between 2022 and 2026, to $8.4 billion. 3. Beauty and Fashion go hand in hand: Beauty is an adjacent space to fashion. For instance, buy an evening dress and you would need a matching lipstick, nail paint, etc etc. The company claims that 55 million users visit its platform every month. The trick will be to cross-sell to these customers. But how?? Myntra could enter into a discounting war. It might need more brand partnerships and exclusive deals to lure customers. Myntra has no past expertise in beauty and it would take some time for them to build up that portfolio. Till then let's wait for things to turn more interesting in just a couple of years down the line :) Like reading such content? Follow Kanan Aggarwal for more 💖 Source- LiveMint LinkedIn | LinkedIn Guide to Creating #casestudies #businessstrategy Myntra Nykaa

The landscape of fashion retail is indeed dynamic, with both opportunities and challenges for various players, including online platforms like Myntra, Tata cliq , Nykaa, as well as traditional retail stores. While the wide variety of choices benefits consumers, there are always potential threats and disruptions to consider. One significant factor to consider is the evolving nature of government policies and regulations, which can impact the ease of doing business, import/export costs, and market accessibility for international brands and online retailers. These policies can indeed influence the affordability and reliability of shopping experiences for consumers. In addition to governmental factors, competition within the market itself remains a constant concern. As needs to be noted, the rise of Western private label businesses could introduce new dynamics to the fashion retail sector. These brands may compete directly with established international brands, as well as with domestic players, potentially reshaping consumer preferences and market shares. Moreover, the continued advancement of technology, including AI-driven personalization, augmented reality shopping experiences, and seamless logistics, could further disrupt the industry landscape, challenging both online and offline retailers to innovate and adapt. Overall, while the fashion retail sector offers vast opportunities for growth and innovation, it also demands agility and strategic foresight to navigate potential threats and capitalize on emerging trends. #fashion #indianretail #startups #apparelretail

Is Slikk the Next Blinkit of Fashion? Imagine this: You order an outfit online, and it arrives before you’ve even decided which shoes to pair with it. Sounds too good to be true? Well, that’s exactly what Slikk is doing—delivering the latest trends to your doorstep in just 60 minutes. 🚀 In a world where Blinkit, Zepto, and Instamart have spoiled us with instant grocery deliveries, why should fashion be any different? Waiting days for your Myntra or Amazon orders, only to find the fit isn’t quite right, feels like a thing of the past. And don’t even get me started on the back-and-forth of returns—it’s like a bad relationship that just won’t end. 😅 With a fresh $300K in pre-seed funding, Slikk has already onboarded over 100 clothing brands, tapping into the impulsive shopping habits of Gen Z and young millennials. They’re positioning themselves as the go-to marketplace for fashion-forward individuals who want it now and want it fast. But as they race to expand beyond Bangalore, they should tread carefully. Scaling too quickly can bring its own set of challenges—especially in an industry as unpredictable as fashion. Maintaining quality and managing logistics will be key to their success. If they can balance growth with caution, Slikk could very well sew up the first-mover advantage in quick fashion. Let’s watch as Slikk stitches together the future of fashion, one speedy delivery at a time. ✨ #Slikk #QuickCommerce #FastFashion #Startup #FundingSuccess #GenZShopping

Flipkart injects US $54 million into Myntra Online fashion platform Myntra has received a substantial US $54 million investment from its parent company, Flipkart. This injection of funds arrives amidst heightened competition from rivals such as Reliance’s Ajio and Tata Cliq in the digital fashion sphere. According to regulatory filings based in Singapore, Myntra’s parent entity, FK Myntra Holdings Pvt Ltd, secured this investment in January, marking Flipkart’s second investment in Myntra within a year. India Fashion Forum Flipkart Myntra #Flipkart #Myntra #investment #fashion #ecommerce #Ajio #TataCliq #digitalfashion #FlipkartInvestment #MyntraInvestment #OnlineFashion #FashionIndustry #FlipkartMyntra #InvestmentNews #RetailTech #FashionTech #EcommerceNews #InvestmentUpdate #FlipkartInvests #MyntraGrowth #FashionMarket #BusinessInvestment #FashionNews #FashionUpdates #BoFDaily #BoFNews #BoFUpdates

Beyours Records Exponential Business Growth; Targets 50 crore for the next fiscal Beyours, a leading player in the direct-to-consumer fashion segment, has recently recorded a significant milestone in its growth journey. From bootstrap inception in May 2019, Beyours has rapidly scaled its operations, reflecting an unwavering commitment to quality and customer satisfaction. Having witnessed a remarkable growth trajectory, the company reported a revenue leap from 6 crore last year to an impressive 14-15 crore this year and has set an ambitious target of 50 crore for the next fiscal year. This growth trajectory is backed by its robust sales strategy, with 90% of sales generated through the website and the remaining 10% through its partnership with Myntra. Read more - https://lnkd.in/gzDHYn-X nilesh karnani Ashish baheti #startupnewsfyi #startupnews #beyours

In a market that retail pundits have labeled as subdued due to extreme weather, elections, and fewer weddings, certain #fashion & #lifestyle brands are thriving (showing impressive growth in both revenue & profitability) by capitalizing on shifting #consumerpreferences. Nykaa expects a strong 20+% YoY rev growth in Q1 FY25, driven by its ability to tap into the growing demand for premium beauty products. Myntra, riding on a 12-15% growth, has become the go-to platform for trend-conscious shoppers & #GenZ, thanks to its focus on premium offerings from International & #D2Cbrands. Trent Ltd is a standout with 56% rev growth & 133% jump in profit. Its success stems from its strategic expansion of #Westside and #Zudio, catering to value-conscious segments across city types. Go Colors - Go Fashion India Ltd. recorded a 15% QoQ rev growth , carving out a strong niche in women’s bottom-wear. V2 Retail Ltd posted a remarkable 57% revenue increase, driven by its aggressive expansion & value pricing strategies. Meanwhile, UNIQLO grew at 32%, with 25% rise in net profit in FY24, reflecting its strategic focus on quality products hitting the right notes. mamaearth reported 62% rise in profit & 20% growth in rev, highlighting strong consumer affinity & innovation. But the picture isn't as bright for traditional players. Aditya Birla Fashion and Retail Ltd. & Shoppers Stop saw a modest ~7% rev growth, but losses widened significantly, reflecting operational challenges. Metro Brands Limited reported slight declines in both rev and profit, indicating struggles. Arvind Fashions Limited experienced a ~5% rev drop and a 40% decline in profit, underscoring difficulties faced by traditional apparel brands in the current market. Key Insights💡 ✅Top 50 Cities: Premiumization & experiences are driving affluent customers toward international and D2C brands. Meanwhile, middle-class consumers, feeling the pinch of inflation, are gravitating towards value-focused options like Westside, Zudio & Myntra. ✅Smaller Urban Centers: A shift from unorganized to organized retail is evident, with value formats like Zudio and V2 Retail leading the way alongwith Myntra. 📌 What does this mean for the industry? Despite the challenges, the robust performance of D2C brands, international players, and value-driven formats like Trent signals a vibrant and resilient #retaillandscape. These gains outshine the muted growth of traditional players, affirming that India’s consumption story remains positive. 📌 For traditional retailers, the message is clear: It’s time to innovate and realign. While Shoppers Stop’s efforts to refresh its portfolio with new formats & #beauty offerings are steps forward, more needs to be done. The struggles of Metro, ABRL, & AFL underscore urgent need to adapt, focusing on innovation, value, & staying aligned with #evolvingconsumer expectations. Those who embrace these changes will be the ones to thrive in this dynamic market. Agree?

𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭 𝐢𝐧𝐯𝐞𝐬𝐭𝐬 $𝟓𝟒 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐌𝐲𝐧𝐭𝐫𝐚 Myntra, the online fashion platform, has received a substantial investment of $54 million from its parent company, Flipkart. This injection of funds comes at a time of heightened competition from rivals such as Reliance’s Ajio and Tata Cliq in the digital fashion sphere. Based on regulatory filings from Singapore, Myntra’s parent entity, FK Myntra Holdings Pvt Ltd, secured this investment in January. Notably, this marks Flipkart’s second investment in Myntra within a year, following a previous infusion of $105 million in March 2023. In the fiscal year ending March 31, 2023, Myntra demonstrated a commendable 25% growth in operating revenue compared to the previous year, amounting to Rs 4,375 crore. However, this growth was accompanied by an expanded net loss, reaching Rs 782 crore. Additionally, Myntra Designs Pvt Ltd, the company’s India unit, received a significant investment of Rs 689 crore (approximately $83 million) from FK Myntra Holdings, further  Continue Reading: https://lnkd.in/g6sS4s8C Myntra Flipkart Deepti Marwah GAGAN MARWAH Garment Show of India Apparel Fashion Forum (AFF) TAFS SHOW - Textiles, Accessories, Fashion Sourcing Show #apparel #investment #fashion #trade #sales #myntra #flipkart #ecommerce #business

Accel is preparing a new fashion e-commerce bet in India with Newme, even as competition intensifies with the recent expansion of Mukesh Ambani’s Ajio platform. Read more here: https://lnkd.in/gwVtqMF8 Sonali Priy Kapoor #accel #investment #newme #ambani #ajio #ecommerce #fastfashion #fashionnews #industry #india #pr #pragency #digitalmedia #digitalmediamarketing #digitalmediamarketing #socialmediamarketing #hatchproject #thehatchproject