Kalene Rumley’s Post

🌟 𝗧𝗲𝗮𝗺 𝗠𝗲𝗺𝗯𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 | 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗠𝗼𝗻𝘁𝗵 🌟 𝘑𝘰𝘪𝘯 𝘶𝘴 𝘢𝘴 𝘸𝘦 𝘴𝘱𝘰𝘵𝘭𝘪𝘨𝘩𝘵 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘸𝘰𝘮𝘦𝘯 𝘢𝘤𝘳𝘰𝘴𝘴 𝘚𝘰𝘯𝘰 𝘉𝘦𝘭𝘭𝘰; 𝘊𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘶𝘯𝘪𝘲𝘶𝘦 𝘴𝘵𝘰𝘳𝘪𝘦𝘴, 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦𝘴, 𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴. --- Meet Natalie W., Field Communications Specialist 🧡 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂? After a decade-long hiatus, I have recently gotten back into snowboarding. 🧡 𝗖𝗮𝗻 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗼𝗳 𝗵𝗼𝘄 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗹𝗲𝗱 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? I have never worked on a team of women like I do here at Sono Bello, and what I find is that it is the most cooperative and supportive team that I have ever worked with. We support each other in our separate endeavors and work to propel our work forward. 🧡 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆 𝗺𝗼𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗦𝗼𝗻𝗼 𝗕𝗲𝗹𝗹𝗼'𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲? Sono Bello has given me the opportunity to have a more flexible work schedule so that I can be there for my daughter. I have a hybrid position that allows me to meet with my team on a regular basis, which I love because I enjoy working with them. Moreover, I can also attend my daughter's games and events without feeling guilty or feeling like I am neglecting my work responsibilities. This has helped me achieve a better work-life balance. 🧡 𝗖𝗮𝗻 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗮 𝗽𝗶𝘃𝗼𝘁𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿? After experiencing a toxic work environment in a hair salon, I decided to make a career change. I enrolled in a bachelor's program for integrated strategic communications and left the salon behind. Since then, I have worked as a web copy editor and transitioned into the field of public relations. Currently, I am pursuing a master's degree while working as the Field Communications Specialist here at Sono Bello. I suspect that my career will continue to pivot as opportunities arise and I welcome each challenge that brings me. 🧡 𝗢𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝘄𝗼𝗿𝗸, 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁? I work with an organization called Three Little Pitties, which rescues dogs and cats. During summers, my daughter and I foster puppies and prepare them for new homes. Although the rescue takes care of all kinds of dogs and cats, I have a soft spot for pitties, and we try to take a couple in over the course of the summer. They are unique creatures, with their own quirks, humor, and sweetness, and often get misunderstood. I would like people to learn more about them. I also support an organization called TST, which fights for reproductive rights, gay and trans rights, and other social justice issues that I care about. 👀 See more of Natalie's responses in the comments!

Ever heard the saying, "You are what you consume"? Well, the same principle applies to what you expose yourself to - mentally and emotionally. For perspective, let me share my story. My journey to becoming a media and communications specialist began with a foundation in mass communication. However, social media wasn't on my radar until 2019 when a friend encouraged me to explore new avenues for selling my fashion items. Joining a certain group opened doors to a whole new world of opportunities on Facebook. In 2021, I stumbled upon a job opportunity in social media management. Despite my initial reservations, I took the leap, landed the role of a digital communication officer, and even became the in-house reporter for the organization. Through hands-on experience and relentless research, I gained a deeper understanding of the field. Having a new addition to my family changed things up a little bit for me but my knowledge about social media management stayed with me. Volunteering for the Richard George Foundation made me even dig deeper, eventually leading me to co-found @ICON Brand Solutions, a thriving media and communications agency that specializes in social media management among other related services. My journey underscores the power of exposure. Every experience, every opportunity, and every challenge shapes us in ways we might not anticipate. By embracing new experiences and passions, we open doors to unexpected success and fulfillment. 💡 You become what you expose yourself to. ☀️ Every encounter, every opportunity, and every setback leaves an imprint on our journey through life. It's crucial to curate our exposure intentionally, Seeking out diverse perspectives, and Challenging our assumptions along the way. By doing so, we expand our horizons, deepen our understanding, and become better versions of ourselves. What stood out for you?Share your thoughts! Learnt something valuable? Kindly repost for more people to learn. Want to see more value driven posts? Click Ibigotemieari Adebiyi Adebiyi to follow me and turn the 🔔 for notifications P.S_ Shout out to my colleagues at the RICHARD GEORGE FOUNDATION, Stella Ogba-Aburu who celebrated her birthday yesterday and Ibrahim Odion who is celebrating today. I value you greatly. #exposure #personalGrowth #socialmedia

6 Years an Advertiser! From that fateful WhatsApp message from my friend, Folarin about a Client Service/Content Executive position in Ikeja to a Senior Brand Manager, the journey has been an action film! As a fresh NYSC graduate, I took a leap of faith, drawing on my experience in Radio, Television, and Newspapers to embark on a career in advertising—a full circle of my course of study. Fast forward to the present, and I find myself at the heart of this dynamic industry, actively contributing to brands, creating impactful campaigns, building relationships, and servicing almost sixty clients😀 Has it been easy? Absolutely Not! But, oh, it has been worth every twist and turn. I’ve made quality friendships, laughed and excited to see my works everywhere. In this rollercoaster ride, I've metamorphosed from a Client Service/Content Executive to a Public Relations Specialist and Brand Manager. Each role has been a chapter in my growth story. Today, as I celebrate this work anniversary, I toast to resilience, hard work, courage, and the continuous pursuit of growth. Here's to navigating the exciting unknowns that lie ahead, armed with experience, passion, and an unwavering commitment to excellence. Reflecting on this journey, I've learned invaluable lessons: 🌟 Work doesn't kill you; it shapes your character and builds resilience. 🌟 Effective communication isn't just a skill; it's the crown jewel for Client Service, Brand Management, and Social Media roles. 🌟 Building solid relationships with both external and internal clients is the secret sauce for a smooth workflow. 🌟 Diversifying your skills keeps the work fresh and invigorating. 🌟 While, trying to be hands-on, find your niche and master your craft (you can’t be everything and everywhere) Cheers to six years of adventure, and here's to countless more! 🥂🚀 #GrowthJourney #advertisingagency #workanniversary

Delighted to share that I've joined as an Account Executive at White Rivers Media! ✨ My journey in this industry, from intern to executive, has been continuous learning and growth. I am eager to dive deeper and contribute meaningfully to the industry. Here's to new beginnings and continued growth. #NewBeginnings #Branding #Advertising #DigitalMarketing

I may not know what my dream comms career looks like, but I know that it doesn't include: ❌ Fabricating a glamorous brand for a company that exploits and underpays its workers ❌ Manipulating people into buying overpriced things they don't need ❌ Lying on behalf of a mega-corporation to cover up its latest environmental or humanitarian scandal I understand why people take on these jobs. We all need to eat, and frankly, the people doing 'bad' work often make more money... But I can feel it in my heart that I was put on this earth to do 'good' work. To me, that means: ✅ Bringing awareness to local, national, and global injustices in a way that inspires people to enact change ✅ Researching, developing and/or promoting evidence-based solutions to social and environmental problems ✅ Closing access gaps to knowledge, opportunities, and overall happiness along the lines of gender, race, class and ability (among others) If you're part of a team that does this (or another) type of good work, let's connect! I'd love to help you amplify your reach with my skills in content creation & strategy 🤗

Happy Work Anniversary to Me! 😉 I’m not one for personal posts, but today marks four years since I took the leap and returned to working as an independent Public Relations consultant. Despite the challenging timing amidst the world being in Covid-19 lockdown and navigating personal loss, I feel grateful and proud to have reached this career milestone. The world of self-employment can be both liberating and daunting, offering excitement and rewards in equal measure. Throughout this journey, I've had the privilege to collaborate with some fantastic clients and allies who continually inspire and motivate me. The support of my husband, friends and family has been invaluable too. Thank you for being there and believing in me. I've been working in the public relations industry for almost 25 years and remain deeply passionate about delivering outstanding communications to help clients achieve their business objectives. My expertise spans healthcare, education, engineering and manufacturing, clean technology, tourism and hospitality. Specialising in B2B, B2C and not-for-profit sectors, I craft compelling narratives and foster robust relationships with key stakeholders. My personalised approach ensures that each client's unique story resonates with their target audience, amplifying their voice, driving awareness and nurturing trust. If you're gearing up to launch a new product, manoeuvring through a crisis or aiming to enhance your organisation’s reputation, I'm here to offer guidance and execution that delivers impactful results through strategic PR initiatives. Whether you're a start-up seeking growth or an established company looking to bolster your reputation, feel free to drop me a message or connect with me to explore how we can collaborate. Thank you for reading. Have a great day! 😊 #workanniversary #businessmilestone #thankyou #feelingblessed #freelance #selfemployed #careergoals #PRgoals #PublicRelations #strategy #PR #reputation #strategiccommunications #brandcommunications #storytellingforbusiness #businessgoals #communications #marketing #stakeholderengagement #brandbuilding

With the start of a new year, I wanted to take a moment to share some reflections from my career journey in PR so far. I haven't talked much about my professional experiences, and thought it would be meaningful to provide some insights for others navigating their own path. From my early role at Rassvet digital, where I collaborated with diverse clients, crafted strategies, and witnessed the power of impactful messaging, to my tenure at Drofa, working on PR side of a diverse client portfolio, each experience added a layer to my professional tapestry. Adapting strategies across markets broadened my perspective, and even in the early days as an intern at Aggreko, I discovered the art of conveying nuance in communication. Mid-career, I've encountered twists that shaped me, hurdles that turned into opportunities for growth. Through it all, I've learned to embrace challenges, holding onto consistency, care, and curiosity. I also discovered the art of discernment - sifting through the data flood to find relevant insights. In our fast-paced industry, this information curation is invaluable for strategic messaging. It's about spotting what matters amidst the noise. Additionally, forging genuine connections emerged as vital. Communication is about people first. Sincerity in collaborating and engaging forges bonds that weather storms. This foundation enables breakthroughs. To my fellow PR professionals, especially those embarking on their journeys - your contributions matter at every stage. Keep persevering, keep sharing knowledge. I'm eager to hear about your career adventures and the lessons you've gained. Here's to a successful 2024 filled with growth and accomplishments! #PublicRelations #PRInsights #PRTips

As the new month kicks off, one of the key things you should bring into any role/job is your uniqueness, which is a combination of your skills, attitude, values, experience and your network. Here are some activities to help you improve your personal brand this February. Which do you find most useful? #personalbranding #personalbrand #newmonth #personaldevelopment

I've never written a LinkedIn post before, but I recently reflected on my professional journey and felt inspired to share. 2024 marks 10 years since I graduated from the University of Iowa with BAs in Journalism and Political Science. It's hard to believe I've been in the "working world" for a decade. In that time, I've experienced the following: 1. Moved to Des Moines, IA, where I spent the first seven years of my post-graduate life. 2. Covered local and state news for WHO 13 as a multimedia journalist, with the opportunity to cover the 2016 Iowa caucuses and other statewide political happenings. I did this for almost three years before realizing I wanted to pursue a different path (at the time, I remember this terrifying me). 3. Learned the ins and outs of PR and marketing at Trilix. This was like a boot camp in rediscovering my career goals. 4. Joined the employee communications team at Principal Financial Group, where I spent five amazing years and made lifelong friends and colleagues. It was here that I realized strategic communication was the right career path for me. 5. Returned to the University of Iowa (online) to pursue an MA in Strategic Communication; almost three years later, I expect to graduate in December. 6. Moved to Chicago, IL, and recently celebrated three years in the city of my dreams. 7. Took a step outside my comfort zone and pursued a new career opportunity about this time last year. It didn't work out. But, I learned a lot about myself — and what I want in an employer. 6 months later, I left and wound up in a job I really love. 8. Recently celebrated four months on the brand team at James Hardie. My focus is content strategy for our B2B audiences. It's new territory for me — but it requires familiar skill sets. My biggest takeaway? There's no sense in trying to plan out your career, much less your life. Each time I was met with the unexpected and the unknown, it worked itself out. And I think today, I'm happier and more fulfilled than I've ever been. Professionally and personally. Cheers to another decade of twists and turns. I can't wait to see what's in store.

2024 marks my tenth year working in the world of comms, and boy have I learnt a lot in that time! Here are a few of my favourite lessons... • It’s okay to take time out Two years ago, I was terrified of quitting my job for fear of never being able to catch up on the ‘missed years’. I did it anyway. I travelled the world solo for 12 months, experienced some really cool shit, met some epic people, took on some freelance marketing contracts and grew more in one year than I could’ve ever imagined. It was the best thing I’ve ever done. • Having inspirational leaders is invaluable I’m fortunate to have been led by, and worked alongside, so many inspirational women in my career. Women who taught me that you can lead with both strength and kindness, that building a personal relationship with your team makes them work harder for you, that there’s an art to being a boss b*tch. Fleur, Kim, Caroline, Bailey, Monique, Louise, Robyn, Alexandra, Lilli, and so many more - thank you. • Don’t let work consume you In the early years of my career, I was laser-focused on progression. A new title or a new job was worth more to me than anything else. I constantly pushed for promotions, I regularly interviewed for new roles, and at times worked 60-hour weeks to prove myself. I’ve since realised that even though working hard is important, so is enjoying the process and not taking yourself too seriously. • Don’t be scared of redirection I’ve worked in many different areas of communications since I started my career as a journalist at the NBR. From consumer PR, residential construction and education to travel, edtech and now fashion - variety is the spice of life, and being able to draw on a wealth of different experiences can only ever be positive. It's been an amazing ride in the corporate world and I can't wait to see what the next 10 years brings 😊