Kalibrate’s Post

Check out our short video on how you can use Competitive insights, our mobility based analytics solution, to rank site performance across your locations and your competition. 📊👇 https://hubs.li/Q02y2dqL0

TOMORROW: Join eMarketer and Attain to learn about current and future measurement trends—including the upcoming deprecation of third-party cookies and the need for privacy-compliant data collaboration—and the smart measurement strategies you can implement today. There’s still time to sign up 👉 https://shorturl.at/ikuHS

A recent Forbes article highlights 18 significant challenges marketers and advertisers face in 2024. Among them, the phasing out third-party cookies stands out, emphasizing the importance of robust first-party data strategies. Read the article here👇 https://bit.ly/3V2vx6a

What's the value of using offline data to boost online marketing? At Deep Sync, offline data is at our core. This means that our data always resolves back to a known person, business, or household. 🏡 Why does this matter? Using offline data allows you to more accurately, completely, and reliably reach customers. This will be especially important as we head toward the deprecation of third-party cookies. 🍪 Learn more about our data: https://hubs.ly/Q02c9KFx0 #ThirdPartyCookies #3rdPartyCookies #data

It’s about to get more complex to navigate the digital landscape as Google's Chrome allows users to disable third-party cookies. 🍪 But there's no need for to panic. Embrace this shift as an opportunity to diversify your data approach, leveraging first-party data, non-PII data, and aggregated data. Learn more from EssenceMediacom's Belle Cartwright: https://loom.ly/tA4VSOw

The loss of third-party cookies necessitates a move to another consumer data source. Cross-web clickstream data is clearly the superior data source, and you can learn more here: https://lnkd.in/ee2Jmctp

Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce

What is zero-party data and how can it help you grow consumer trust? Our latest report uncovers how switching to transparent data collection methods could have a big impact on how consumers feel: 48% are more likely to trust a brand with their data  58% would feel more at ease using a brand’s website 53% would feel more at ease interacting with a brand on social media 49% are more likely to subscribe to a brand’s mailing list Zero-party data also offers a way to plug the gap left by the death of third-party cookies. Just click the link to learn how to tap into this rich new data source (there's no download required): https://lnkd.in/eK_bq9mv

How are you planning for the demise of third-party cookies? Our latest research found that 60% of marketers are expanding their first-party data strategies. See the full report for other strategic moves: https://bit.ly/4aeB3Iq

Let’s talk about data consent. By now, we all know that third-party cookies are out. But here’s why first-party cookies are the new source of truth. Want to learn how to optimize first-party data to stay ahead of the competition? Read the full whitepaper today. https://lnkd.in/gk2gyEHi #FirstPartyData #thirdpartycookies #PrivacySandbox #CookielessFuture