Curious how we can help retailers understand not only their own locations' performance, but their competitors' as well? Check out our short video about market share in Competitive insights, our mobility based analytics solution. 📊👇 https://hubs.li/Q02y27PP0
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Check out our short video on how you can use Competitive insights, our mobility based analytics solution, to rank site performance across your locations and your competition. 📊👇 https://hubs.li/Q02y2dqL0
Competitive Insights: site ranking | Kalibrate Global
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TOMORROW: Join eMarketer and Attain to learn about current and future measurement trends—including the upcoming deprecation of third-party cookies and the need for privacy-compliant data collaboration—and the smart measurement strategies you can implement today. There’s still time to sign up 👉 https://shorturl.at/ikuHS
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A recent Forbes article highlights 18 significant challenges marketers and advertisers face in 2024. Among them, the phasing out third-party cookies stands out, emphasizing the importance of robust first-party data strategies. Read the article here👇 https://bit.ly/3V2vx6a
Council Post: 18 Big Challenges Marketers And Advertisers Face This Year
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What's the value of using offline data to boost online marketing? At Deep Sync, offline data is at our core. This means that our data always resolves back to a known person, business, or household. 🏡 Why does this matter? Using offline data allows you to more accurately, completely, and reliably reach customers. This will be especially important as we head toward the deprecation of third-party cookies. 🍪 Learn more about our data: https://hubs.ly/Q02c9KFx0 #ThirdPartyCookies #3rdPartyCookies #data
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It’s about to get more complex to navigate the digital landscape as Google's Chrome allows users to disable third-party cookies. 🍪 But there's no need for to panic. Embrace this shift as an opportunity to diversify your data approach, leveraging first-party data, non-PII data, and aggregated data. Learn more from EssenceMediacom's Belle Cartwright: https://loom.ly/tA4VSOw
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The loss of third-party cookies necessitates a move to another consumer data source. Cross-web clickstream data is clearly the superior data source, and you can learn more here: https://lnkd.in/ee2Jmctp
Digital Marketing Trends Set To Make An Impact in 2024 - RGC
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Unlock the potential of cookie deprecation and consumer data shifts. Click the link below to learn how advertisers can navigate the changing landscape and leverage first-party data for success. #AskTheExpert #CookieDeprecation #MarketingStrategy 🔗https://lnkd.in/eqATpXce
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What is zero-party data and how can it help you grow consumer trust? Our latest report uncovers how switching to transparent data collection methods could have a big impact on how consumers feel: 48% are more likely to trust a brand with their data 58% would feel more at ease using a brand’s website 53% would feel more at ease interacting with a brand on social media 49% are more likely to subscribe to a brand’s mailing list Zero-party data also offers a way to plug the gap left by the death of third-party cookies. Just click the link to learn how to tap into this rich new data source (there's no download required): https://lnkd.in/eK_bq9mv
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How are you planning for the demise of third-party cookies? Our latest research found that 60% of marketers are expanding their first-party data strategies. See the full report for other strategic moves: https://bit.ly/4aeB3Iq
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Let’s talk about data consent. By now, we all know that third-party cookies are out. But here’s why first-party cookies are the new source of truth. Want to learn how to optimize first-party data to stay ahead of the competition? Read the full whitepaper today. https://lnkd.in/gk2gyEHi #FirstPartyData #thirdpartycookies #PrivacySandbox #CookielessFuture
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