Kalon Executive Search for Health and Wellness’ Post

In a world saturated with skincare products, how does a brand differentiate itself and create lasting impact? The solution: #PurposeDrivenBranding Learn from #Dove Dove's journey from a simple soap to a global icon of authentic beauty offers invaluable lessons in Purpose Driven Branding. Here's the way Dove went on to become a global icon. 1️⃣ Identify a meaningful problem: Dove recognized the harmful effects of unrealistic beauty standards on women's self-esteem. 2️⃣ Align your brand with a greater purpose: Dove shifted from selling soap to promoting self-esteem and embracing all forms of beauty. 3️⃣ Challenge industry norms: Dove's "Real Beauty" campaign boldly confronted traditional beauty marketing. 4️⃣ Evolve with your audience: As societal attitudes changed, Dove adapted its message to remain relevant. 5️⃣ Create a narrative beyond the product: Dove transformed from a skincare product into a movement for authentic beauty. 👉 Key Takeaway: A powerful brand narrative aligned with your audience's values can elevate a simple product into a cultural phenomenon. 👉 Remember: At its core, Dove still sells soap. But by wrapping its product in a compelling, purpose-driven story, Dove has created an emotional connection with consumers that transcends the physical product. How can your brand identify and align with a purpose that resonates with your target audience? slides courtesy: Stephen Houraghan #BrandStrategy #BrandPurpose #Marketing #AuthenticBranding Dove

The marketers who get it, get it💅 And Rhode gets it. Rhode Skin by Hailey Bieber: A Beauty Brand Driven by Purpose and Passion 💄 From its inception rooted in Hailey Bieber's personal journey to finding skincare solutions aligned with her values, to overcoming legal hurdles, Rhode Skin embodies the resilience of a brand driven by purpose and passion. Rhode Skin's success story is not just about selling products; it's about creating a movement. With a strategic approach that blends effective marketing strategies with Hailey's multifaceted career and commitment to empowering women, Rhode Skin has emerged as a pioneer in the beauty industry. Rhode Skin has set itself apart by prioritizing quality over quantity, embracing the 'slow beauty' movement, and championing transparency and authenticity. Hailey's collaboration with a powerhouse team, including marketing experts and skincare professionals, has been instrumental in steering Rhode Skin towards success. Through strategic marketing and a strong social media presence, Rhode Skin has captured the hearts of consumers worldwide. From viral campaigns like the 'Strawberry Glaze' collaboration with Krispy Kreme to impactful collaborations with Vogue and Byride, Rhode Skin has leveraged Hailey's star power to build a strong brand identity. The recent expansion into color cosmetics with the launch of Peptide Lip Tint is a testament to Rhode Skin's commitment to innovation and creativity. By infusing playful touches like food-inspired shades and sensory experiences into the product line, Rhode Skin continues to redefine beauty standards. Despite facing legal challenges, Rhode Skin has emerged victorious, reinforcing its brand identity and determination to make beauty accessible to all. As Rhode Skin ventures into new markets and continues to grow, Hailey's creative direction remains at the helm, guiding the brand towards a future filled with endless possibilities. Rhode Skin stands tall as a beacon of authenticity, thoughtful branding, and a commitment to empowering individuals to embrace their unique beauty. Note- If you are thinking whether I hate Hailey or not, I don't. I think it's really unnecessary to hate someone in order to support someone else 😊

Following up on this week's #WisdomWednesday about the importance of authenticity in branding, we want to share a compelling case study on Dove's "Real Beauty" campaign. This initiative set a benchmark for how brands can engage in genuine conversations and connect deeply with their audience by embracing realness over perfection. Dove challenged societal norms and redefined beauty standards, earning accolades and significantly impacting their brand's perception and success. The journey of the "Real Beauty" campaign highlights the transformative power of aligning brand values with societal values, creating a ripple effect of positive change. It's a testament to the fact that when brands lead with authenticity, they capture the hearts of their consumers and carve out a distinct, respected place in the market. #brandauthenticity #realbeauty #marketingstrategy #brandmessaging #realconnections

The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

DRUNK ELEPHANT founded by Tiffany Masterson in 2012 took the skincare world by storm with its unique approach. In their story, she says, “I was a frustrated, confused brand-hopper searching for anything that would help. Nothing really worked, and if it did, it didn’t work for long.” The result? A well-formulated skincare brand with LESS harmful and MORE healthy ingredients. The Great 👍 - Visual Brilliance: Packaging That Stands Out 🎨 - Minimalist Product Line: The Power of Simplicity 🛍️ - The Power of Storytelling: Building Emotional Connections 📖 - UGC-driven Advertising: Harnessing Authenticity 📹 The Not-So-Great 😐 - Non-Layman Friendly Product Names 😵💫 - Uncategorized by Different Skin Types 🤔 Key Takeaways ⭐ 🌟 Be bold with your branding, and don't be afraid to stand out from the crowd. 🛍️ Sometimes less is more; a streamlined product line can simplify the customer experience and foster loyalty. 📱 Engage with your audience on social media, and embrace user-generated content to build trust and credibility. 📹 Leverage the power of storytelling to create emotional connections with your customers. Read more on our website: https://bit.ly/3TCO3kJ So, do you think Foxtale is a dupe for Drunk Elephant? Let us know in the comments below! #ecommerce #ecommerceanalytics #drunkelephant #brandteardown #foxtale #skincare

Estée Lauder vs. Glossier, Inc. Beauty will save the world. But it doesn't come cheap 😀 .  In today's battle of business models, we will compare two beauty (or more specifically, skin care) brands and trace the evolution of the models. The first Estée Lauder boutique opened in 1946, when Helena Rubinstein and Elizabeth Arden were world famous.  Estée Lauder was a marketing genius. With a minimal advertising budget, she attracted customers with free samples of cosmetics, which was a novelty. Also with her product Youth Dew, she made the product available to the mass market, even though before that time, because of the high cost of perfume, women only used it on special occasions. So the bet was on making the products available and maximizing the funnel of potential customers. Estée Lauder was also the first to use hyaluronic acid in creams, a modern must-have. In addition, Estée Lauder strengthened its business model by building an active M&A strategy, acquiring many iconic brands such as LA MER, MAC Cosmetics, Bobbi Brown Cosmetics.  Capitalization ~$52 B Brand value ~$7 B Emily Weiss comes from a journalism background, which, in fact, largely shaped her approach to creating her model.  Glossier's strength lies in its direct-to-consumer model - its ability to create a real brand presence that drives customers to buy. She started by creating a community (the Into The Gloss blog). By the time she left the company (she was working at Vogue), her blog had 1.3 million loyal subscribers who trusted her and were a constant source of content for CusDev. The centerpiece of her project was The Top Shelf Brand - a series of interviews with famous influencers about their beauty routines and favorite cosmetics. With a democratic and trustworthy tone, an emphasis on the new natural beauty, this allowed for a clear build up at the level of values and principles, forming a stable core of super-consumers. Only then did Weiss take on a new project - the beauty brand Glossier, Inc.. In communicating with her audience, Weiss eschewed celebrity endorsements and promises of magical effects. She built the model around values and a strong community. Emily Weiss launched beauty phenomenon Glossier in 2014 with just four products. In 2019, Glossier, Inc. was heralded as a "unicorn startup" when Emily Weiss managed to raise $100 million in investment from Sequoia Capital, after which her company was valued at $1.2 billion. In addition to millennials, Glossier's large community includes members of Generation Z, who are close to the ideas of inclusivity and transparency that the brand promotes. Company details: Valuation: ~$1.20B Brand value ~ $1.8 B New generations require new approaches, as Glossier, Inc. demonstrates, but will the model be able to grow to the size of Estée Lauder? Will Glossier become the new mass-market skincare norm? Who do you believe in this battle? #businessmodel #strategy #businessmodelling

The Business of Fashion have confirmed that this year, brands should leverage their brand's strength rather than focusing solely on click-driven performance marketing. Iconic brands like CHANEL exemplify successful strategies rooted in brand purpose — an unchanging reason for existence. Lessons from brand failures in 2023, consumer shifts, performance marketing limitations and economic uncertainty have made a compelling case as to why crafting a meaningful story that resonates with consumers will be make or break for many brands in 2024. #beauty #skincare #cosmetics #beautybusiness #beautyindustry

📱 In April, US-based beauty brand Youthforia went viral for all the wrong reasons after launching a shade for dark skin tones that some consumers compared to black face paint. The incident sparked backlash on social media and led stockists such as Credo Beauty and thirteen lune to drop the brand. 💄 While there has been a push in recent years for beauty brands to offer products for diverse skin tones, particularly those at the darker end of the color spectrum, the Youthforia debacle highlights the dangers of doing so without allocating proper resources and expertise to product development. 💻 With commentary from crisis management and beauty marketing experts Megan Paquin, APR, CPRC and Bethany Paris Ramsay, my latest piece for Inside Retail US Retail explores how retail brands should authentically and genuinely engage with their consumer base after stumbling.  🔗 Click on the link below to find out more! #insideretail #retail #beautyindustry #publicrelations #crisismanagement #pr #beauty #productdevelopment #makeup #editorial #webcontent #linkedin

HOW WE’D CREATE CONTENT FOR A MINIMALIST, NATURAL SKINCARE BRAND: ⬇️🖤🧴 Choosing minimalism in branding means opting for clarity and calm. By keeping things simple, brands can create visual identities that stand out in a crowded world. In a time of noise and abundance, less really does make a bigger impact.🌱 When crafting content for this skincare brand, we embraced minimalist branding to convey a sense of clarity and serenity.🕊 By simplifying visual elements and incorporating neutral colour schemes, we created a clean and inviting brand image, allowing the quality of the skincare products to shine through in a clutter-free environment.🤎 This minimalist approach speaks volumes and emphasises the pure essence of the skincare brand. It showcases the skincare products as a clean, natural solution - resonating with consumers looking for a more natural alternative to take care of their skin. What do you think of this branding and content? Let us know in the comments below!⬇️ #contentstrategy #digitalmarketing #smallbusinessmarketing #contentstrategymarketing #marketingstrategy #trenduk #digitalmarketingstrategy #smb #instagramcontent #contentmarketing #digitalmarketingsurrey #digitalmarketingberkshire #berkshirebusiness #skincaremarketing #skincarebusiness

Are you a skincare Brand looking to stand out with clean, minimalist, and effective designs? I specialize in creating visually stunning social media posts that reflect the purity and simplicity of your products—just like I do for my other clients. 🌿 Whether it’s product highlights, ingredient stories, or skincare tips, I design eye-catching, minimalistic visuals that not only elevate your brand but also engage your audience. ✨ Let your brand’s message shine through the clutter with sleek, professional, and impactful designs! 💬 Ready to give your skincare brand a fresh, minimalist look? DM me, and let’s create designs that speak to your audience and boost your brand presence! #MinimalistDesigns #SkincareVisuals #OrimiiDesigns #GraphicDesignerForSkincare #MinimalismInDesign #SocialMediaDesigns #SkincareMarketing #CleanBeautyDesigns #MinimalistAesthetic #CustomSkincarePosts #ElevateYourBrand #CreativeGraphicDesign #DesignForSkincare #MinimalistSocialPosts #SkincareBranding #VisualStorytelling #MinimalistGraphicDesign #socialmedia