There was no process.
When I started managing the group sales at a major restaurant brand, there was no such thing. There was no CRM. No menu. No contract. No pricing structure. And no delivery process.
It became clear to me that for the restaurant to be successful, we needed solid, repeatable processes.
Along with a brilliant operations team, we developed what we needed to be able to book more group events at the downtown restaurant. The rollout wasn't without it's bumps, but we got the program going.
Then it was time to scale.
In the food and beverage industry, especially for large brands, consistency is everything. The challenge was clear: how could we handle group event requests efficiently and consistently across multiple locations/regions?
More time refining the process. More time developing regional pricing structures, more time training the sales and operations teams, until finally…we did it.
We expanded from one unit to over 30.
The group sales program scaled only because we put processes in place. From lead to booking to delivery, our guests experienced a cohesive process of hospitality.
And within that structure, we were able to create extraordinary moments of event hospitality for our guests. It provided the opportunity for performance.
All because we prioritized process development.
At the risk of sounding obtuse, I say, the structure is the receptacle within which we pour our dreams.
It was one of the most fun times in my career.
What processes are you creating and refining and dreaming up right now? How do they help you dream bigger?
#salesprocess #eventprofs #salesprofs #hospitality #independentvenue #venue #restaurants #groupsales
(Throwback pic of me when I worked for the aforementioned company. Gosh, I was so young!)
Insightful UK Hospitality & Grocery Data | #1 Provider of Card Spending Insight, Pricing & Review Data | Unique Data & Analytical Capabilities | Driving Smarter Decisions for Operators & Suppliers
2moThanks for the shout at KAM Insight! Brilliant article which I wholeheartedly agree with. Even though the worlds of hospitality and retail are very different, I believe they're far more similar than many people readily acknowledge. There's an increasing availability of good quality behavioural data for the hospitality sector, which means that it is now possible to get the full picture of customers. As well as expertise, I also think there's a cultural shift needed - utilising data isn't something to be afraid of, and it will never replace the need for entrepreneurialism and creativity etc. There's definitely a 5 minute data-chat in here! 🤣