Kansas City Chiefs’ Post

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

Check out this exclusive video featuring Jessica Weiss, Director of Marketing & Strategic Partnerships, as she dives deep into the meaning of "M" in the SMART Approach! 🤩 Jessica reveals the critical importance of maintaining brand awareness in times of uncertainty. 💼💪 Click here to read the entire blog: https://bit.ly/3PPSBE2

Our latest LBBonline - Little Black Book article delves into Paddy Power's successful Euros campaign starring Danny Dyer. We discuss the power of aligning the right celebrity, creative, and timing when it comes to impactful brand partnerships. Check it out at the link below. Come on, England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #ItsComingHome #BrandPartnership #TalentConsulting

Amplify Your Brand's Influence - Part 2 🏰✨ Dive deeper into the realm of brand authority with our electrifying 60-second sequel! Unlock advanced strategies to solidify your brand's influence and dominate your industry.

So, what is Raze Impact? We’ve split Raze into two - Raze London and Raze Impact - so that both people and brands can be represented fairly in what we do. Raze Impact is on the side of brands. It’s a community of changemakers, joining forces and succeeding with the help of people. Impact is a central theme of Raze. Our ads are more than just a message on a wall - they’re a force for good. But to us, impact is about more than our ads. It’s in the DNA of the brands we work with - together, with people - to make the world better.

Ever sat down to ponder the secret behind successful marketing sponsorships? I represent clients in negotiating these agreements and I've seen what works - it's all about creating strategic brand partnerships that allow a smooth, balanced exchange of brand equities. Consider this scenario: two companies, seamlessly intertwined. Both their brands operating in a way that their audiences and values overlap, yet remain distinguishable. Pretty cool, right? In this carefully constructed symbiotic relationship, brand equities are transferred in a way that is so natural, it’s almost invisible. It's about maintaining a balance that strengthens both of the brands involved. When negotiations come around, the goal isn't to get as much as you can for as little as possible. The real vision is of a thriving ecosystem where all parties involved benefit. In the grand scheme of things, it’s not about getting the biggest piece of the pie. It's about making a bigger pie. Finally, remember: successful marketing sponsorships aren’t just about making your brand stand out. They’re about creating a space where both brands can flourish, hand in hand. Cheers!

How to Create a “Brand Fan” Start by showcasing the value of a product to your team, then guide them on how to effectively communicate that value to consumers. This approach cultivates internal brand advocates, laying the foundation for a strong team that embodies and champions the brand.

If you want to know how to cut through the BFCM madness, and why timing is everything when it comes to your partnerships - I covered it (and more!) with breef 🤍

How do you ensure that your brand message stays consistent across all platforms and touchpoints? — Communicate clearly to your team what the brand is — Make sure there's some oversight on that — Sign up for reputation monitoring services Anything else comes to mind?

Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.