Kantar’s Post

Explore the dynamic landscape of South Africa's #FMCG industry with this insightful read from one of our very own suppliers, BBH AGENCIES! 📊 The FMCG landscape is constantly evolving. As experts within the industry, we have to focus on keeping up with trends, seizing opportunities, and adapting to changes. From emerging trends to market dynamics, this article sheds light on the evolving consumer behaviour and industry innovations shaping the future. Stay informed, stay ahead: https://lnkd.in/d-uMDkNb #FMCGInsights #IndustryTrends #MarketAnalysis

#TBT Remember the importance of staying on top of your FMCG retail performance? Here at Maverick Research, our #clients receive a quarterly review packed with insights into #Ghana, #Côte d'Ivoire, and #Cameroon's FMCG retail landscape. These reports analyze performance and translate it into actionable strategies to propel your success. Want to navigate the dynamic West African retail scene with confidence? Subscribe to one of our 60+ targeted consumer segment reports. We offer in-depth analysis across a wide range of categories, ensuring you have the specific data you need to make informed decisions. Head to the comments below and let us know which consumer segment interests you most! ⬇️ #MaverickResearch #FMCG #RetailAudit #WestAfrica #ConsumerInsights #SubscribeNow

See the Bigger FMCG Picture in West Africa with Maverick Research! 🇬🇭🇨🇲🇨🇮 Unlocking granular market insights is crucial for success in the dynamic #FMCG landscape. At Maverick Research, we empower you with the data you need to make informed decisions. Here's what sets us apart: #Unmatched Coverage: Track performance across 60 #FMCG categories & segments in #Ghana, #Cameroon, and #Cote d'Ivoire. #Nationally Representative: Gain insights that reflect the entire market, not just a select few outlets. #Monthly Reporting: Stay ahead of the curve with fresh data delivered every month. #Market Sizing: Understand the overall market potential for your products. #Stop flying blind! Make data-driven decisions that propel your FMCG business forward. Contact us today at info@maverick-research.com to learn more about our comprehensive retail audit solutions. #FMCG #MarketResearch #WestAfrica #RetailInsights #DataDrivenDecisions

#TBT Remember the importance of staying on top of your FMCG retail performance? Here at Maverick Research, our clients receive a quarterly review packed with insights into #Ghana, #Côte d'Ivoire, and #Cameroon's FMCG retail landscape. These reports analyze performance and translate it into actionable strategies to propel your success. Want to navigate the dynamic West African retail scene with confidence? Subscribe to one of our 60+ targeted consumer segment reports. We offer in-depth analysis across a wide range of categories, ensuring you have the specific data you need to make informed decisions. Head to the comments below and let us know which consumer segment interests you most! ⬇️ #MaverickResearch #FMCG #RetailAudit #WestAfrica #ConsumerInsights #SubscribeNow

Alert: FMCG Strategies Need Refresh! Insights from Maverick Research's Q1 Report 🇬🇭🇨🇲🇨🇮 I just finished reviewing Maverick Research's insightful Q1 2024 Market Observation report on the #FMCG landscape in #Ghana, #Côte d'Ivoire, and #Cameroon. Here's the key takeaway: simply repeating last year's tactics won't cut it. Email info@maverick-research.com for the report ( Your Name, Company and phone number stated in the email) to gain a deeper understanding of these trends and develop effective #FMCG strategies for 2024 and beyond! - AKM #FMCG #MarketResearch #Africa #ConsumerInsights #MaverickResearch

🔔 New research report release: FMCG Trends in South Africa 🛒 The fast-moving consumer goods (FMCG) sector remains a significant contributor to South Africa’s economy, generating R845.6 billion in 2023, reflecting a 6.4% growth from the previous year. Despite the challenges of high inflation and consumer spending pressures, the FMCG sector is adapting with innovative strategies and embracing technology to enhance consumer engagement. Our latest report dives into the trends, challenges, and opportunities shaping the FMCG landscape in South Africa: ✅ Insights into the impact of high inflation on consumer purchasing behaviours, leading to a trend of buying down and bulk purchases. ✅ Overview of the growth of the informal retail sector, contributing 26% of FMCG sales and its significance in the local economy. ✅ Overview of the increasing focus on sustainability and healthy products, driven by changing consumer preferences. ✅ A comprehensive look at the competitive environment, including the strategies adopted by major retailers to navigate market challenges. Purchase the full report to understand the dynamics influencing the FMCG sector in South Africa! https://bit.ly/3Y8GBA2 #fmcgindustry #fastmovingconsumergoods #africanbusinessinformation

#ProudlySA webinar: The future of #FMCG: Trends, challenges, and local … The fast-moving consumer goods (FMCG) sector is a cornerstone of South Africa's economy, providing essential goods and employment to millions. As the industry faces unprecedented changes and challenges, understanding the future landscape is critical for businesses, policymakers, and stakeholders. Proudly SA brings you “The Future of FMCG: Trends, Challenges, and Local Opportunities” webinar where industry experts will gather to share informative insights delving the evolving sector in South Africa. The panel of experts will unpack emerging trends, identify & address challenges, spotlight local opportunities, regulatory & policy insights, understand consumer Insights & marketing strategies, provide regulatory insights, innovation, and product development. Be sure to attend this insightful engagement to gain a comprehensive understanding of the forces shaping the future of the FMCG…

In today's fiercely competitive market, understanding how your brand resonates with consumers is crucial. Ignoring the nuances of brand perception can lead to misguided strategies, tarnished reputations, and diminishing brand equity. Don't let your brand become lost in the noise. In On Africa (IOA) is your trusted partner in unveiling brand perceptions across the African continent. Our team of skilled analysts uses tested and reliable data collection methods and analysis tools to provide you with high-quality, rich insights. From internal brand research to large-scale consumer studies, we guide you through the intricate landscape of brand perception, empowering you to refine your strategies and fortify your brand's equity. Contact IOA today and embark on a journey of brand excellence! info@inonafrica.com #KnowYourBrand #BrandResearchExperts #AfricanConsumerInsights #DataDrivenDecisions #ConnectingAfricasPotential

🌍✨ African Consumer Confidence is on the Rise! ✨🌍 February brought a wave of optimism across Africa, as consumer confidence broke free from stagnation! 📈💪 This surge is powered by a notable increase in future conditions and a boost in current sentiments. #AfricanEconomy #ConsumerConfidence #EconomicResilience #FutureIsBright Learn how consumer confidence is shaping the future of FMCG industries and gain strategic opportunities with Kasi Insight. Visit our website today! https://lnkd.in/gwdpvJ9G #FMCG #MarketInsights #AfricaEconomy

What are the Top Brands in Africa? 🌍 South African telecommunication brand MTN has retained the position of the most admired African brand on the continent, according to a Brand Africa survey. The top brand on the continent, for the seventh consecutive year, is Nike. The 14th annual Brand Africa 100: Africa’s Best Brands research and rankings report covered 31 countries across every economic region in the continent, including South Africa. These countries account for as much as 85% of the continent’s GDP and population. The research is independently conducted by Brand Africa partners of the past 14 years, GeoPoll who lead the fieldwork and Kantar and Brand Leadership, who lead the analysis and rankings. African brands, led by MTN Nigerian conglomerate Dangote Industries Limited; Zambian consumer group Trade Kings Group; Nigerian telecommunications group Glo; South African media group DStv and Ethiopian Airlines retain their respective positions as the Top 5 most admired African brands. Read the full article from the latest edition here: https://hubs.la/Q02J329n0 #Research #Branding #Africa #PublicSectorLeaders #Publication #TopcoMedia