Kard’s Post

These days, you’re lucky if a campaign hits $4:1 ROAS. What if we told you we could more than double it? In just 60 days, an American workwear and accessories company hit $10:1 ROAS on a Kard campaign that shifted its market share by over 13%. Plus, they: 🔹 Increased AOV by 28%, going from $78 to over $100 🔹 Reeled in a younger demographic, with 45% of campaign redeemers under 52 🔹 Pushed omnichannel sales, with 51% of purchases in-store and 49% online Want more of the backstory? Read our case study 👇 https://lnkd.in/g29JsTyB Looking for a way to wow a Gen Z and Millennial audience? Start a conversation with our team today: https://lnkd.in/gt2mfZPt

Did you know? 💡 70% of millennials and Gen Zers are increasingly influenced by social media, celebrities, and digital content for purchase inspiration. Many Gen Zers are also what we'd call the 'Zero Customer'. the Zero Consumer is channel-agnostic, meaning they're more likely to shop omnichannel. They're also less loyal to brands—which means if they have a bad brand experience, they're more likely to switch it up. The way consumers interact with brands is shifting in some pretty major ways, which is why it's so important for Hahn as a predictive marketing communications firm to understand, anticipate, and adapt to these changes. #ZeroCustomers #GenZ #PredictiveMarketing

The number one question I always got asked is, how will I, as a #livecommerce entrepreneur of buywith, scale and grow #livestreamshopping, a concept that thrives in China, in the US? A lot of interesting trends to see here at #NRF2024, and the ones that peaked my interest are related to the multiculturalism of #retail. Of course, live commerce and #personalization are trending, but it’s interesting to see how we can learn so much from companies like Temu and SHEIN as well, and really, just from Eastern markets for championing so many distinct ways of doing retail effectively. It’s also interesting to acknowledge that #influencermarketing and customer advocacy is very different in different regions, and in order to scale a business globally, these things must be kept in mind. Check out the insightful takeaways, and let’s chat further on the top #retailtech trends of 2024: https://lnkd.in/d7ePg2yF

#INSIGHT: GrabAds’ 2023 report reveals key trends in Southeast Asian consumer behavior for the Lunar New Year, highlighting early preparations, preference for on-demand services, and the importance of omnichannel strategies. https://lnkd.in/gY73RjR5

Key Trends & Takeaways from Day 3 of #NRF2024 🛍️ 💻 Brand Influence is REAL! The GLOBAL most influential retailers of 2024 are: Apple, the LEGO Group, The North Face, a VF Company, SHEIN, Xiaomi Technology, adidas, Etsy, TikTok, IKEA, Amazon, Dyson, The Walt Disney Company, PUMA Group, Decathlon International, Victoria’s Secret & Co., B&O and Swarowski, crossing all industry verticals. As per David Roth of The Store WPP, these convince customers to buy from the, stay loyal, and potentially pay a premium, leading to a change in the way consumers behave. 💎 Customer Experience is everything, especially in #luxury: With so much competition, consumers are spoiled for choice, and as Marc Metrick, CEO of Saks Fifth Avenue says, "We just want the consumer to win." Anusha Couttigane of Vogue Business adds that "Luxury consumers globally place as much importance on how a brand treats its people," in addition to its environmental commitments and #sustainability efforts. 🌎 #Influencer Marketing has to be multicultural: The world is huge, and influence and advocacy don’t look the same in every market. When conducting #influencermarketing, Anusha Couttigane of Vogue Business suggests combining influencers with cultural moments. 🤖 Balance #humanization with technological advancement: according to Sumit Singh, CEO of Chewy, a brand rests on the shoulders of those who operate it. And in an effort to create a space for vets and pets, in this case, he emphasizes that "takes a village to raise a pet" but speed of innovation and quality of care is more important than the product (and the technology) itself. 📍 #Personalization, personal shopping and one-to-one #livecommerce interactions: as brands try to humanize what was once taken over by chatbots, there is a rise in retail for select customer groups: VIPs, loyalty shoppers, or those that need a more personalized shopping journey. Macy's SVP of Customer Journey, Bennett Fox-Glassman drives loyalty with hyper personalization, and with the ability to make it scaleable. Diana Marshall, CGO of Sam's Club finds that while "Scan and Go" is the biggest innovation in #retail, understands that in a world of consumer overwhelm, brands need to find even more ways to attract and retain loyal customers. 🦾 Efficiency, particularly as consumer-to-manufacturer (#C2M) becomes more interesting, which was highlighted by Deborah Weinswig 韋葆蘭 of Coresight Research and Jason Goldberg of Publicis Groupe, who spoke on the two fastest growing and most successful US consumer brands launches in history: SHEIN and Temu. Besides delivering customer success at every point of the shopper's journey, the larger theme was the ability to enable consumers to buy higher quality at lower prices, by having agile supply chain management in place. Stay tuned for more, and come chat with us on trends, #livecommerce and more with: https://lnkd.in/e-GuJzsc #RetailTech #RetailTrends #RetailInnovation #Innovation #NRF

Did you know that #Singapore millennials spend more during #LunarNewYear, while Gen Z-ers are the main spenders in #Vietnam? Brands need to be mindful of the key demographics in each market in order to make the most of the festive shopping season. With the Lunar New Year celebrations still underway in many #SoutheastAsia markets, check out more tips from #GrabAds' Lunar New Year Insights report as featured in adobo magazine: https://lnkd.in/gY73RjR5 #Grab #RetailMedia #SuperappAdvertising #Advertising #Marketing #DigitalMarketing #RetailTrends #Food #Delivery #ChineseNewYear #ConsumerInsights #LunarNewYear2024

🔺Tips & Advice: Leveraging Real-Time Interactions for Effective Live-Shopping🔺 🚨Are you a fashion brand looking to take your online shopping experience to the next level? Look no further! Live-Shopping is here to revolutionize the way you engage with your audience while driving sales. 📌 Tip 1 - Boost Sales: Create an immersive experience that goes beyond showcasing products. Engage customers in real-time, driving conversions and increasing sales. 📌 Tip 2 - Foster Loyalty: Build a strong sense of community with our engaging live format. Encourage customers to return again and again, fostering long-term loyalty and brand advocacy. 📌 Tip 3 - Showcase Products: Highlight your product features and benefits in real-time. captivate your audience as they gain a deeper understanding of what makes your offerings unique. 📌 Tip 4 - Personalize the Experience: Interact directly with customers during live events to tailor their shopping journey. Make them feel valued and understood, leading to higher satisfaction and repeat purchases. 📌 Tip 5 - Generate Buzz: The excitement of live-shopping creates a buzz around your brand, attracting new customers and expanding your reach in the market. Watch as your brand awareness skyrockets! 🔺Embrace Live-Shopping and your audience will walk away with unforgettable experiences, increased product knowledge, exclusive offers, confidence in their purchases, and a sense of belonging to a vibrant fashion community. 📮Let’s open the conversation, has your brand started live-shopping yet? And if not, why? #LiveShopping #FashionInnovation #EngageAndEmpower #FashionCommunity #fashionexpert #liveshoppinghost #consumercommerce #socialmediamarketing #sizeinclusive #plussize

I spent countless hours studying the Importance of Consumer Experience in Optimizing Growth for Retailers and Brands so you don’t have to. Here are three key ingredients that will turn your consumer experience strategy into your brand's valuable asset: 1. Personalization The number one thing you need from personalization is relevance. Secondarily, you need consistency. Combine both for a seamless shopping experience that will keep your customers coming back. 2. Contextual Marketing On the other hand, you want to avoid instances where your offer is irrelevant. The classic example is promoting winter boots in the middle of summer. Use data-driven insights, and then craft personalized messages accordingly. 3. Omnichannel Approach Consumer experience is dynamic, so an omnichannel approach is very important. Start by integrating your in-store and online experiences, and then consistently provide a unified shopping journey until you create a loyal customer base. Don’t underestimate the power of consumer experience, but also don’t make rash decisions without understanding your consumers' needs and preferences. How are you optimizing your consumer experience to drive growth? #ConsumerExperience #RetailGrowth #BrandOptimization #OmnichannelMarketing

Crafting an Effective Omnichannel Strategy is not a One-Size-Fits-All Approach As businesses strive to connect with their audience in meaningful ways, they must consider consumers' diverse preferences and behaviors across different channels and platforms. Building Awareness: The journey begins with building awareness of your product assortment. Consumers are inundated with choices. So, how do you rise above the noise? The goal is to leverage strategic messaging and attention-grabbing targeted campaigns. Tell them your WHY and how your products can solve their "problem." Nurture your Audience: While you may recognize that people are in various stages of their purchasing journey, you can't ignore that it takes time for consumers to remember your brand. You can't expect one interaction to be the only time you speak to them. It takes reps. Dig into the data and look at your landing page's unique visitors to determine if you are talking to them enough. My guess is you aren't. It takes 7-9 times over the course of a year for them to even remember you. Especially if you are a high-value product or service. You can use your channels to remind them who you are and where they can find you. Lead them to conversion wherever they are comfortable. Maximizing Conversion Opportunities Every interaction with our brand is an opportunity. Be committed to maximizing your chances of being remembered anytime they are ready to buy. Whether through online channels, brick-and-mortar stores, or a combination of both, make the path to purchase easy. Visibility is KEY. Curious about how to develop a successful omnichannel media strategy that works? Don't hesitate to reach out and start a conversation. I am always ready to brainstorm. Together, we can explore opportunities, overcome challenges, and unlock your brand's full potential. #OmnichannelStrategy #MediaMix #ConversionOptimization #BusinessGrowth

🚀 Excited to share insights on crafting an effective omnichannel marketing strategy for seamless customer experiences! 🔍 In today's digital landscape, meeting customers where they are is key. An omnichannel approach ensures consistency across all touchpoints, enhancing engagement and driving conversions. From social media to email, website, and beyond, every interaction counts. Here are some key steps to consider: 1️⃣ Know Your Audience: Understand your target demographics, behaviors, and preferences. 2️⃣ Consistent Branding: Maintain a cohesive brand identity across all channels to reinforce trust and recognition. 3️⃣ Personalization: Customize messages and offers to individual preferences for a more meaningful connection. 4️⃣ Seamless Integration: Ensure smooth transitions between channels for a frictionless experience. 5️⃣ Data-Driven Insights: Leverage analytics to refine strategies and optimize performance continually. By prioritising these elements, businesses can create a holistic marketing approach that resonates with customers at every stage of their journey. Let's elevate the customer experience together! 💼💡 #Omnichannelmarketing #CustomerExperience #DigitalStrategy #MarketingStrategyDatabellTechnologies #WebDevelopment #AppDevelopment #DigitalMarketing #CloudContactCenter #TechServices #TechSolutions #Innovation #BusinessTech #OnlinePresence #Marketing Strategy #CustomerExperience #TechCompany #DigitalTransformation #WebDesign #CloudServices #TechTrends #ITConsulting #DigitalStrategy