Karina Reese’s Post

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Data driven sales and business development leader

Struggling to measure ROI across consumer touchpoints? You're not alone. Join Nielsen and Lyft at Cannes Lions for a deep dive into the importance of mapping ROI at every step of the consumer journey. Learn how understanding metrics beyond reach and frequency can fine-tune your campaigns and drive real results. 📈 Limited spaces available—request your invite now! https://bit.ly/3RdkN3p  #CannesLions #DigitalMarketing #ROI

Unlocking ROI: The power of full funnel metrics

Unlocking ROI: The power of full funnel metrics

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