Matan Bik’s Post

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SVP, Global Strategy & Business Development | TV & Digital

Struggling to measure ROI across consumer touchpoints (Commerce Media Network included)? You're not alone. Join Nielsen and Lyft at Cannes Lions for a deep dive into the importance of mapping ROI at every step of the consumer journey. Learn how understanding metrics beyond reach and frequency can fine-tune your campaigns and drive real results. 📈 Limited spaces available—request your invite now or DM me! https://bit.ly/3RdkN3p #CannesLions #DigitalMarketing #ROI

Unlocking ROI: The power of full funnel metrics

Unlocking ROI: The power of full funnel metrics

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