The data’s in: #MilanFashionWeek Men’s generated a total $75.9M EMV (Earned Media Value) — a 59% growth year on year — according to Lefty data. This significant increase was seen despite a -25% drop in the number of influencers activated, which implies that brands are strategically rethinking their talent budget, favouring quality over quantity. Who are the names to know? From the newest South Korean actor driving incredible engagement to the Thai celebrities consistently gaining more media value, we reveal all in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from Karla Otto.
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Street style triumphed over the runway this NYFW 👜👢 We used scene detection in our visual analysis feature to analyze key environments in NYFW, including hotels and other travel environments, runway shows, and, of course, the streets. One of our key takeaways 👇 Street style emerged as the most prominent environment: 👉 Comprising 70% of the images analyzed 👉 Generating the highest engagement at over 80% This shows that while fashion shows are central to NYFW, audiences are most eager to see what their favorite celebrities and influencers are sporting in the real world just outside of the events. Read more in our full analysis: https://bit.ly/3ZmqAZu
Meltwater
meltwater.com
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Unlock the secrets to a front-row seat at Fashion Week! Discover our exclusive tips on our blog. And even if you can't make it, you can still enjoy all the fashion! Be sure to follow all your favorite designers, stylists, influencers, and more! #FashionWeekDreams #CoutureCare #FrontRowExperience #FashionInsider #StyleJourney #ExclusiveInvites #CoutureDryCleaning #FashionBlog #StyleElite #WardrobeLuxury"
How to Get Invited to Fashion Week
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Chief Marketing Officer / Brand Management / CPG, Media and Entertainment, Consumer Tech / ex Nike, Vitaminwater, Absolut Vodka, Warner Media
Korean and Asian celebrities have always been influencers (and enthusiastic consumers) of high-end fashion, so it's not surprising to see their embrace of luxury brands. Now it's time to start leveraging their fandom and sense of style into creating their own brands, and forging real partnerships that go beyond transactional appearances or PR moments. And while association with luxury brands creates a powerful halo of premium positioning for a celebrity, it's also important to remain focused on their fans - and the fact that many of them are younger and not consuming luxury brands yet. It's great to play at the peak of the market, but there's even more revenue opportunity (not to mention the opportunity to engage with a much broader audience) with more general market brands. It's portfolio strategy - for every Nike x Sacai collab that commands thousands on the resale market, there are a ton more gym sneakers selling at big box stores. https://lnkd.in/gPwCiDiw
Asian Celebrities Were Fashion Week’s Biggest Influencers
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As seen in Harper's Bazaar, the most successful luxury brands and celebrities during this award season according to WeArisma! ⭐ https://lnkd.in/eD39Ri-K #harpersbazaar #influencermarketing #influencers #celebrities #celebritycollaborations #versace #gucci #dior #wearisma #taylorswift #margotrobbie #emmastone #influencerdata #influenceranalytics
The most influential red-carpet moments of awards season
harpersbazaar.com
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How brands battled for attention at Paris Fashion Week. Marketing a fashion show has never been more important. While viral moments were all the rage two years ago, strategies are becoming more sophisticated as brands hone in on the unique qualities that help them stand out. Brands picked up new ways to delve into their brand “worlds” this season. For example, on February 28, The Row banned phones from its runway show and gave guests notepads and pens to write down their thoughts on the show. The brand also didn’t invite influencers to its show. The no-phone policy sparked more discourse on Twitter and Threads than many of the photos from other shows that day. Louis Vuitton, on the other hand, split its runway into two experiences — one for the masses, with 4,000 people attending, and one more exclusive “inner circle” show for its private clients and celebrities. Redben said dual experiences are a growing trend in luxury, with brands aiming to satisfy high-net-worth clients while also showing up for the public. Meanwhile, other brands at PFW dug into weird niches to capture attention. It’s becoming harder and harder to keep consumers attention on a brand…. We are always looking for ways brands are making a splash with their marketing initiatives. #louisvuitton #loewe #therow #marketing #marketingandadvertising #marketingcampaign #advertisingstrategies #brandingtips #brandingstrategy
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Taking place in Milan this week - Milan’s Fashion week starts tomorrow … Twice a year, Milan turns into the capital of high fashion, hosting one of the most anticipated events in the global fashion calendar—Milan Fashion Week. But it's not just about the clothes. Milan Fashion Week is a cultural phenomenon, where business, creativity, and glamour collide. Buyers, influencers, and celebrities descend on the city, turning Milan into a runway of its own. The entire week is about innovation, and it offers a glimpse into the fashion world’s sustainability trends, digital transformations, and, of course, new looks. #MilanFashionWeek #MFW #FashionCapital #ExpatinMilan
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🔍 Learn from a Success Story: Chiara Ferragni's rise from a law student to a leading fashion influencer offers valuable lessons in brand building and audience engagement. Explore her strategic growth and the power of authenticity in our latest blog post. 📈 https://buff.ly/4aLz2nf #InfluencerMarketing #BrandStrategy #ChiaraFerragni #FashionIndustry #SocialMediaSuccess
Creator Spotlight: Chiara Ferragni
web.tapereal.com
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Excited to share that Traackr and Luxurynsight's new Global Luxury Brand Analysis report has officially arrived! Within our latest report discover key trends and activations by luxury brands in Fashion & Leather Goods; Perfume & Cosmetics; and Watches & Jewelry. Some of my favorite key takeaways at a glance: ⭐ Top Fashion & Leather Goods brands by VIT were Christian Dior Couture, CHANEL, and Louis Vuitton with 992k, 879k and 851k VIT scores respectively 📊 An 11+ point increase in TikTok activations within the Perfume & Cosmetics category compared to 2022 💎 Top Watches & Jewelry brands by VIT were Tiffany & Co., Bulgari, and ROLEX with VIT scores of 385k, 273k, and 242k respectively ✨Trend alert: In 2023, cuff bracelets were highlighted by 25% more influencers compared to 2022 (the most commonly featured item in top-performing content was Tiffany & Co.'s iconic Elsa Peretti Bone Cuff) Interested in discovering the strategies and performance insights of leading luxury brands? Access the full report here: https://bit.ly/3Vn1yHK #luxurymarketing #influencermarketing #creatormarketing #luxurynsight
Discover the luxury marketing strategies, influencer partnerships, and trends that top brands used successfully in 2023. Traackr and Luxurynsight’s new Global Luxury Brand Analysis report shares key trends and activations by luxury brands in Fashion & Leather Goods; Perfume & Cosmetics; and Watches & Jewelry. See the strategies and performance insights behind top brands, including Christian Dior Couture, CHANEL, Louis Vuitton, Prada Group, Pandora, Tiffany & Co., Bulgari, ROLEX, and more. #influencermarketing #luxury #marketingstrategy https://bit.ly/3Vn1yHK
Traackr x Luxurynsight: Luxury Marketing Insights I Traackr
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"Michael Kors admits defeat by influencers and celebrities" and "Taylor Swift’s Handbag Signals Market Is Competitive, Michael Kors Tells Judge" Headlines from Bloomberg and Fortune after Michael Kors provides anti-trust testimony highlighting their business challenges. Tapestry (who owns Coach, kate spade new york, and Stuart Weitzman) is attempting to acquire Capri Holdings Limited (who owns Michael Kors, Versace, and Jimmy Choo) for $8.5B. The FTC is holding up the deal, so Michael Kors went to testify. With Q1 sales down 14% YoY, he cited influencers and social media as one of his core challenges: Taylor Swift posted an AUPEN bag, and when he wanted to research them, the website had crashed. It “Shows the power of women like this” He expanded to discuss the elasticity of the market and how important influencers / celebrities had become. It was anti-trust testimony so I'm sure he wasn't trying to be profound... but it was a bit eye-opening to here him acknowledge fundamental problems with his business. Demand is generated on social media and it takes a constant focus on community and taste-making with influencers to create it. But that doesn't mean legacy brands are doomed. They can also do a great job creating demand on social. And that's only half the battle. Going viral is great. But that's not really a business model. You have to also build competitive advantage by retaining customers. And legacy brands are exactly that because they have proven they can retain customers. But it's not time for legacy brands to be defeat-ist (although in this case, I can't hate on him taking an $8.5B payday). Build great products. Innovate. Get to work building demand on social and with influencers. And make sure you are acquiring those customers in a manner that allows you to retain them. https://lnkd.in/g2WWXnTN
Taylor Swift’s Handbag Signals Market Is Competitive, Michael Kors Tells Judge
bloomberg.com
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