Karsh Hagan’s Post

Every now & then, I have conversations with senior marketing & advertising professionals that make me wonder about the value of insights & brand building vis a vis this quarter's performance! #kantarbrandz report evaluates brands by combining financial data with brand equity metrics. While it continues to prove how brand building helps deliver better shareholder value consistently, there is another important point. Their database with 5.4 billion data points across 54 markets, 21,000 brands & 4.2 million consumers makes an interesting conclusion about what it takes to build brands. Meaningfulness. Differentiation. Salience. Yup, the same old mantra! While surviving the quarter is important, investing in the brand's meaningful difference is critical. And #meaningfulness calls for unearthing and fulfilling powerful #insights. Wishing all brands an insightful year of making meaningful connections with their consumers 😊

Consumer insights have become reading a PDF at a desk. What if you swapped the desk with a bar? 7 reasons why the future of insights is about sitting at the bar: The Power of Real-Time Insights Getting Out of the Bubble A Drink, A Conversation, and Real Discoveries Engaging with Consumers The Invitation Myth Reading Between the Lines Building Brands Bottom-Up https://lnkd.in/exNSvVya

Do you need quick intel on how you rank versus your competitors across key consumer segments? Our software solution, fluen.ci, offers meticulously gathered comprehensive data on both your brand and your competitors, providing a nuanced understanding of market dynamics, consumer behavior, industry trends, and more. Our data enables you to make data-driven decisions to: ✅ Identify gaps in your branding and messaging strategy and take immediate corrective action with culture-driven insights ✅ Benchmark your brand against competitors and industry leaders within the context of your brand’s performance ✅ Spot significant differences or promising opportunities that can inform your strategies for product bundling, product development, messaging and positioning, pricing, etc. Contact us to get a preview of how your brand ranks across all consumer segments in our Brand360 Dashboard, and how you compare to your competitors in our all-new Head-to-Head Dashboard! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Consumer insights have become reading a PDF at a desk. What if you swapped the desk with a bar? 7 reasons why the future of insights is about sitting at the bar: The Power of Real-Time Insights Getting Out of the Bubble A Drink, A Conversation, and Real Discoveries Engaging with Consumers The Invitation Myth Reading Between the Lines Building Brands Bottom-Up https://lnkd.in/exNSvVya

For anyone looking to understand some of the forces that will shape 2024, the report below is a very good read.

As we look ahead to 2024, it's essential for businesses to keep pace with the ever-changing media landscape. Our latest addendum report, The Pace of Progress: Gen Z Edition, offers valuable insights into the trends shaping the media industry. Understanding these trends is crucial for success in the coming years. Check out our new report to stay ahead of the game. For more information, check out our #GenAI insights on: https://lnkd.in/eFaQdZJB #MediaTrends2024.

Consumer insights have become reading a PDF at a desk. What if you swapped the desk with a bar? 7 reasons why the future of insights is about sitting at the bar: The Power of Real-Time Insights Getting Out of the Bubble A Drink, A Conversation, and Real Discoveries Engaging with Consumers The Invitation Myth Reading Between the Lines Building Brands Bottom-Up https://lnkd.in/exNSvVya

50 reasons how 'research' can enhance marketing activity over 50 days. Day 2 - Reason # 2 It Helps Identify Trends So in essence research can be key to helping brands stay ahead of changing market and consumer behaviour. We all know change is constant yet many businesses ignore this reality and instead want to set up their stall and not adapt to micro changes in attitudes, behaviours and the wider economy that can threaten them. The most successful brands are able to read the room and tactically adapt based on having the right insights and research to guide them. Understanding your customers better than anyone else also helps keep the competition at bay if you act on gathered insights.

No more crowding out 🙅♀️ In this extract from our 2024 Trend Report, we take a look at one of the biggest trends of the last 12 months, what we call Crowding In From Beyoncé to Barbenheimer, consumers not only want new experiences. They want to experience things together. Mass culture en masse. To read the full report, and learn how brands can respond to the latest trends next year download the report. Dropping Monday 8th January 🔥 #newyear #trendreport #culturalmarketing #brandstrategy #experienceeconomy #crowdingin

With just 2 weeks separating us from 2024, here are a few takeaways from the Euromonitor Consumer Trends 2024 report: 📢 55% of consumers said they shopped in stores that created engaging experiences 📢 29%of consumers would be comfortable with brands tracking their emotions and personalising experiences to their moods 📢 33%of professionals said their company is exploring experiential store formats 📢 64% of consumers tried to have a positive impact on the environment through their everyday actions in 2023 📢 45% of consumers felt like they were personally contributing to climate change in 2023 For more details and statistics on AI, greenwashing, delightful experiences, value hackers and wellness pragmatis, tap into the full report below. #consumertrends #consumerinsights #euromonitor