Dr Kate De Jong’s Post

Ever noticed how certain buttons just beg to be clicked? Watch Full Podcast 👉 https://lnkd.in/dHiNzhFU It’s not magic—it’s design psychology at work. The colors, fonts, and layout of a webpage or ad are carefully chosen to grab your attention and guide your clicks. This is digital marketing done right, blending psychology and design to drive action. #DesignPsychology #DigitalMarketing #ColorPsychology #FontImpact #ClickBehavior #DigiDNA #DigitalMarketingDoneRight #Shorts #DigiTalks

On today's episode of The Angry Designer podcast, titled "What Graphic Designers GET WRONG About Their Clients. Yes, Size Matters!", I gained valuable insights about working with clients of different sizes. Here are the key takeaways: 🔶 Know Your Clients Inside Out The better you understand your clients—whether big or small—the easier it is to land new projects, maintain strong relationships, and deliver work that meets their expectations. 🔶 Big Clients Expect High Standards, But Limit Creativity Larger companies demand consistent, top-tier work that aligns with their brand guidelines. However, this often limits creative freedom, as they prioritize brand consistency over bold innovation. 🔶 The Reality of Big Budgets and Innovation Contrary to popular belief, big companies don’t always offer massive budgets. Their spending is tightly controlled, and they often prefer safe, reliable designs over groundbreaking creativity to safeguard their brand. 🔶 Communication Isn’t Always Seamless While professionalism is expected, communication with larger clients can sometimes be indirect and require extra effort to ensure alignment and clarity. 🔶 NDAs Can Restrict Your Portfolio Working with big clients might not guarantee future referrals or portfolio pieces. NDAs often limit what you can share, leaving you unable to showcase much beyond the final logo or a simplified case study. Understanding these dynamics can help graphic designers better navigate client relationships, regardless of size.

🎧 Tune into The Deeply Graphic DesignCast podcast for a deep dive into the world of graphic design, branding, and creative business! 💡 Our experienced hosts share their insights on everything from creative agency services to commercial and retail space design. 💼🏢 Whether you're an aspiring designer, a business owner looking to enhance your brand, or just a design enthusiast, this podcast is your ultimate guide. 🚀 Don't miss out on the wealth of knowledge and advice on offer! #GraphicDesign #Podcast #DesignTips #CreativeBusiness #Branding #DesignInspiration #BusinessGrowth #CreativeAgency #RetailDesign

Want to build your website in ONE day? Here's your prep checklist: - Clear plan mapped out - Written content ready to go - Images selected and optimized - Brand elements (colors, fonts, logo) chosen When you've got these pieces ready, website building becomes simple and doable in just one day! Want the full strategy? Listen to the latest podcast episode: "How to Build Your Website in Just One Day" (https://lnkd.in/d93jCQxz) Drop a ✅ in the comments if you've got these elements ready to go.

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐝𝐞𝐬𝐢𝐠𝐧 𝐬𝐤𝐢𝐥𝐥 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭? Recently, I had the pleasure of hosting a podcast with Yogesh Kumar, a design expert with over 10 years of experience in design and advertising. He also runs Yogi Arts Design School, where he shapes the next generation of designers. We discussed the world of designing and how designers can build their value in the market. Yogesh shared valuable insights on skills, branding, and what it takes to stand out as a designer today. Stay tuned for the full episode—it's packed with great tips for aspiring and professional designers #Podcast #DesignTalks #DesigningSuccess #YogiArtsDesignSchool #DesignerGrowth

POV: You click 'Work with me' on my website This week I sat down to record a podcast episode with Josh Hall. I've actually been a guest on Josh's podcast before and if you don't know him, he teaches the ins-and-outs of how to run your web design business. After we wrapped the recording, we continued chatting about how I capture my logo design leads. One thing led to another, and the next thing I know Josh is auditing my website! One of his suggestions was to set a floor price for my logo design packages, but at the same time provide a bit of an explainer as to the value clients are getting when they work with me on a logo design project. This would save a lot of back and forth with clients who don't quite have the budget, and since I have so much experience making videos, he suggested making a short(ish) video to add to my lead capture form, which shows the value of working with me. Honestly, I was nervous about doing this. I've tried listing the floor price on my site before, and it was a disaster. But hopefully things will be different this time around, and I'll report back on whether this was a success or not.

Here is What I learned from This Podcast? 1: Continuous Learning is Important for Success. The design industry is constantly evolving with new tools and trends so continuous education helps you  improve your work and offer more value to clients. 2: Networking and staying adaptable helped sir Rajeev Mehta grow his freelance business. 3: Your Portfolio is important to showcase your style and the quality of your work. It serves as a visual resume that builds trust. 4: Social Media platforms like Linkedin and Instagram help increase your visibility and credibility, making it easier for clients to discover and hire you. 5: To determine fair pricing. Research Market Rates and also adjust rates according to Your Experience. Start with competitive pricing and adjust based on client feedback and demand. Did I missed any Point. #graphicdesign #design #thumbnail #graphicdesigner #designer

Lack of consistency = lack of trust 👀 This works in every aspect of life, not just in business and branding. 🤔 If you have a friend who is not always on time, you trust them less when it comes to turning up in a timely manner. 🤔 If you have a product that you love, but their website and Instagram look inconsistent, it will make you more hesitant to buy. Consistency doesn’t just refer to how often you post or the alignment of your brand colours and fonts, it’s about how you behave, it's about how you show up. So, are you or your brand showing up consistently? Snip taken from my most recent Top Of Mind Podcast episode with one of our incredible designers Jess!

Why is your brand more than just a logo?   Expanding on this cliche term, in episode 16 of Chatterbox, our guest David Exley from Ledgard Jepson deep dives into the true essence of a brand. He explains that a brand should be viewed like an iceberg 🧊. The tip is what you see: logos, business cards, visuals. But underneath lies the foundation: perception, customer service, product quality, and more. The visual aspect is crucial, but even the best designs can't save you from poor customer service or not knowing your market. Listen to Chatterbox #16 to learn why getting your brand right from the start is vital! 📺 Watch on YouTube: https://lnkd.in/dAt9EhCV 🟢 Listen on Spotify: https://lnkd.in/dvhU_QDV #WeBoxClever #ClevelandCan | #Chatterbox #Podcast #SelfStorage #Branding