Wait, digital advertising...for good?! Turns out it *is* possible! 😉 Over the past 3 years, Mediavine has helped their network of publishers donate their unused ad space to very worthy organizations resulting in over 59 Billion impressions and $17MM in ad value — a figure unheard of for some of these non-profits. I'm proud to be employed by a company like Mediavine who gives back, even on the #adtech level, every single day, but especially on this #GivingTuesday. #SocialImpact #PSA
As we continue our commitment to social impact in the programmatic world, we want to take a moment to highlight Shine, an initiative we launched in 2020 — at the request of a publisher — and the impact these PSA campaigns have had on the non-profits we've partnered with since the program's inception. By donating their unsold ad space, Mediavine publishers have driven traffic and awareness for organizations like PFLAG National, Big Brothers Big Sisters of America and Cookies for Kids' Cancer, to name a few. Thank you to every MVP who has opted in to a PSA through Shine. #GivingTuesday #SocialImpact #AdTech
