Katharine Mason’s Post

The ASA rulings round up is up! #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #misleadingads #aimonitoring https://lnkd.in/eD2fJAJa

Sunbeds. Still not good for us. #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #section12 #section3 #misleadingadvertising #misleadingads #medclaims #meddevs #medicaldevices https://lnkd.in/estxS-nk

Cannot exaggerate the potential to learn from this intern role, so if you know someone at this career-stage who is able to work in Brussels let them know! #selfcare #otc #medicinesregulation #AESGP

Free means free!*. Hard as it might be to feel sympathetic towards anyone who has time and cashola for a four week holiday, that doesn't negate the fact that if the fourth week is advertised as "free" it needs to be free. In this case people who tried to book the offer were met with the overall price of a four-week stay being more than that of a three-week stay so the ad was ruling misleading. *don't @ me about reasonable cost of responding #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #freemeansfree #section3 #promotions #travel #traveladvertising #misleadingadvertising #misleadingads #priceclaims https://lnkd.in/eJsgC5rm

The ASA rulings round up is up! Thanks to Abigail Reay for the assist on this one - much appreciated. #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #section3 #section2 #recognisingads #recognisingmarcomms https://lnkd.in/ebvHffRi

Following consultation "Not for EU" labelling is not mandatory on GB goods from today. Can't disagree with this given putting "not for EU" on goods which would not be able to enter the EU market anyway (because they were compliant with GB rather than EU requirements) always felt somewhat unnecessary. ("Not for EU" labelling still applies to goods going to NI seeking to go through the Green lane, as it should). https://lnkd.in/ea3BEZwb

2007 called, it wants its low calorie claim that doesn’t meet the conditions of use as set out in the Annex to the NHCRs back. #nutritionclaims #asaruling #adregulation #advertisingregulation #NHCRS #lowcalorie https://lnkd.in/eNzEZ9eh

The thing about the claim "continually featured in the top international fashion magazines" is that it ought to be extremely straightforward to substantiate. #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #substantiate #misleadingadvertising #section3 https://lnkd.in/eHgtGdVv

I feel like every one of my connections knows where the advertiser went wrong with "The only FSA Approved menopause supplement" but just in case, although responsible for certain authorisations, the Food Standards Agency doesn't approve food supplement products per se. The extra flourish here is that product included a novel food ingredient which does requires FSA authorisation but the process was not yet complete. Lastly if something is required by law, ads can't imply meeting the requirement makes the product special. There's more in the ruling but this post is already too long. #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #foodsupplement #section3 https://lnkd.in/ePbyjizN

CMA consultation deadline on DMCC Act direct enforcement guidance extended until 18 September, and ICYMI on Monday, the government confirmed commencement of consumer enforcement regime will be April 2025. So that's six-ish months to prepare because we all know December only has 15 days. #consumerregulation #advertisingregulation #DMCC2024 #adlaw #advertisinglaw #consumerlaw https://lnkd.in/e9B5PPyn