This is my gold standard resource in communications strategy.
As we approach a pivotal election season, it's more important than ever for civil society organizations to actively work to earn trust and combat misinformation. In our latest blog, we share five steps to build trust in an election year based on our guides, "Replenishing Trust" and "Just Truth." 1. Listen and engage at the local community level, where trust is more likely to be built. 2. Create opportunities for civic participation and involve people in shaping issues that directly affect them. 3. Elevate values in action by amplifying real-world examples that align with your organization's principles. 4. Demonstrate competency by showcasing your organization's expertise and consistently delivering on promises. 5. Understand how to inoculate your audiences against disinformation and deploy effective communication strategies. Read the full blog post to learn more about these steps and gain insights into building trust and combating misinformation. https://lnkd.in/gZcXjj_4